Welcome to our White Paper Library Designed Exclusively for you!

Browse through our extensive collection of ebooks and white-papers in a variety of channel management disciplines that you can access from anywhere at any time.

Also, Don’t forget to check out our blog, The Channelist, for more informative channel management related articles

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What are the Risks Associated with Using Outdated Business Management Applications

This white paper uncovers the downside of using outdated business management applications and shares the benefits associated with using SaaS-based solutions for automating your operations and maximizing efficiency.

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The Surprising And Unfortunate Truth About Spreadsheets

Companies needing to stay competitive in today’s market need to get better at using innovation management tools. Case in point, spreadsheets fall way too short to be relied on for timely, actionable insights. It’s time to discover a better approach to data management.

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How to Make your Partner Portal Software Attractive

How to Make your Partner Portal Software Attractive to Channel Partners

This white paper will highlight a few key elements and capabilities your partner portal software should offer in order to cater to your existing partners or attract new value-added resellers (VAR).

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Saas vs On-Premise How to Determine the Best Solution for your Sales Channe

Saas vs On-Premise - Which Path is Right for your Sales Channel?

In this white-paper, we’ll explain the pros and cons of Saas vs on-premise solutions. After reading this paper, you should have a better sense of which option works best for your specific situation.

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Why the Semiconductor Industry Has Reason to be Happy

Take a look at this visually informative white paper to discover the 5 contributing factors to the revenue mishandling in the semiconductor industry.

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Key Technologies that Will Help Drive Tech Distribution Growth

Download this whitepaper to discover the areas in which tech distributors and ultimately tech vendors are expecting growth. Discover their dynamic ways of staying ahead of changes in technology and the channel.

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channel partners and CDM systems

4 Things Your Channel Partners Look for in a CDM System

Channel solutions continue to develop in sophistication.  Find out how channel partners will inevitably become more stringent on how your CDM software alleviates their pain points.  Also, why the value proposition of your CRM and PRM system is crucial to partnership existence.

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3 Important Components of CDMs that Will Help your Business

Take a quick look inside this simple and informative eBook for a broad outline of the significance of storing channel data.  Find out how this information contributes to the growth of your business.

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How to Achieve your Business Objectives with a Data-Driven Partner Portal

How to Achieve your Business Objectives with a Data-Driven Partner Portal

In this white paper, we take a look at how a data-driven partner portal can assist you in achieving objectives that are related to business effectiveness.

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3 Reasons Automated CDM is Important to Your Bottom Line

Inaccurate, incomplete and over-due data deter a team’s productivity. In this white-paper, we take a look at 3 of the most basic, but important areas in which an automated CDM solution helps improve ROI…

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SaaS vs. On-Premise Deployment: To Build, or Not to Build.

In this white paper, we explain the pros and cons of SaaS vs. on-premise deployment. Find out which option works best for you. Use this white paper as an informative detailed guide to help you through the process of choosing between SaaS or on-premise services.

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3 Things You Need to Know Before Employing a PRM Provider

Employing the right PRM provider requires thoughtful, comprehensive evaluation.  To help point you in the right direction, we have created this white paper as a “what to ask” guide for when settling on a PRM provider decision.

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How to Eradicate the Challenge of Managing Channel Data

How to Eradicate the Pain of Managing Channel Data

Is managing channel data driving you up the wall?  Take a look at this white paper for an insider’s perspective on how to eradicate this conundrum in the indirect sales channel.

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Challenges between partners and vendors

Challenges Partners Face when Doing Business with their Vendors

In this Channel Expert Q&A session, Jan De Bondt identifies certain channel challenges taking place in modern distribution channels.

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5 Channel Management Practices on the Brink of Extinction

5 Channel Management Practices on the Brink of Extinction

Old channel practices still exist today. Some vendors are deteriorating profitable channel partnerships and program ROI because of these practices.  Download this white paper if you want to learn how to move away from practices not evolving with the times.

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build channel partnership

How to Build a Channel Partnership Distributors Will Love

Download this white paper to learn the 4 things manufacturers can do to inspire distributors and resellers to not only improve their performance but prioritize their business around yours.

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Difference between customers and channel partners

How to Differentiate Customers from Channel Partners

If you’re not sure how to identify these two corporate groups, use this white paper as a helpful guide.

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Ingredients for Successful Channel Partnership

4 Ingredients every Successful Channel Partnership Should Have

In the b2b realm, it’s imperative that your message produces the response you envision.  Take a look at this white paper to learn how to harness motivation.

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Channel partner portal

How to Transition your Channel Partners into the Portal

Take a look through this white paper to get a comprehensive understanding of channel partners’ transitioning from the “ground” to the “cloud” and how you can help to make this transition smooth.

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Channel Management Obstacles

5 of the Most Challenging Obstacles in Channel Management

Channel management is a role that few master and many falter.  This white paper looks at 5 important skills every channel manager needs to possess to overcome management obstacles.

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Content in the portal

Content in the Portal: How to Address the Partner Journey

Allow this white-paper to clearly identify and solve the top 4 reasons why manufacturers/vendors fail to deploy proper production of content for successful partner enablement.

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How to Step Inside the Mind of Your Channel Partner

How to Step Inside the Mind of Your Channel Partner

This fun and informative white paper will help give you the cognitive tools to better understand your channel partners and inspire motivation.

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Merging and acquisition for channel partners

Design a Successful Transition for Partners During a Merging and Acquisition

A smooth transition requires C-level management to be prepared, organized, and up for any challenge. Take a look at this informative white-paper on how to implement a smooth merger and acquisition.

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The 5 Stages of the Channel Partnership

This engaging eBook will use romance as a metaphor and relate it to the complicated, often frustrating, stages of a typical channel partnership.

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what makes Channel Account Manager valuable

What Makes a Channel Account Manager Valuable to their Partner Network

Computer Market Research (CMR) had the pleasure to sit down with Director of Channel Sales at Spectralink Corporation, Sheila O’Neil, for her take on channel strategy and what makes Channel Account Manager valuable to their partner network.

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Partner Profiling Strategy

Partner Profiling Strategy in Recruitment Plan Formula

In this white paper we take a closer look at partner recruitment formula and how partner profiling strategy contributes to an organization’s revenue growth.

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Vendors expectations from channel partners

What Vendors Want and expect in their Channel Partners

Not every vendor can be a true partner. So, what are the key requirements to make a relationship a partnership? In this whitepaper, we examine vendor expectations and if, why, and how a partner should fulfill them.

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Committed Vendor

Traits of a Vendor Who is Committed to their Channel Partners

Vetting vendors can be a difficult process. If you are in the search to establish, maintain, and grow a channel partnership, here are 7 characteristics of a good vendor you should take into consideration…

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Strategic Channel Partnership

How Manufacturers Can Develop a Strategic Channel Partnership

A look at the benefits of strategic channel partnership and how vendors can devote time and resources to develop and nurture every one of their partners.

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4 Solutions That Will Revitalize Your Partner Network

4 Solutions That Will Revitalize Your Channel Partnership Network

Encourage motivation, further innovation, and inspire collaboration. These components are what drives brand name recognition and revenue. Take a look at this practical white paper to learn about 4 of the most successful partner program managing approaches.

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Q&A with Channel Experts about Generation Gap Obstacles

Channel Obstacles – Generational Gaps Q&A with Channel Experts

Here, at Computer Market Research, we’d the opportunity to interview channel experts Ken Thoreson and Keith Lubner on a very important, but often forgotten, channel obstacle: Generational Gaps.

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Channel account manager

6 Things Partners Hope for in a Channel Account Manager

Download this engaging white paper to acquire a more tangible perspective of the multifaceted position of a CAM.

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Partner Onboarding: How to Set the Stage for a Successful Rapport

This eBook is intended to minimize the apprehension and frustration of newly appointed channel managers. Us this as a guide to becoming a leader in your industry.

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How to Create Synergy with your own Channel Partners

Channel partners open the door to new business opportunities faster, at a lower cost. In this eBook will lay down the foundation of what creating synergy with channel partners looks like.

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Channel Partner Scorecards

Channel Partner Scorecards – The Most Undervalued Asset in the Channel

This eBook will explore various (scorecarding) metrics channel-driven companies can use to cut through the fat of “partner embellishment” and get to the meat of partner-profitability potential.

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Channel partner breakup

The Channel Partner Break-Up When it’s Time to Call It Quits

Free your corporate conscious with this enlightening white paper, and realize when it’s time to break-up with a channel partner.

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3 Reasons All Channel Partnerships Need Love to Last

Take a look at this free eBook for a unique and informative perspective on why a channel partnership needs love in order to become successful.

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Improve Channel Partner Motivation Channel

3 Potent Tips that will Improve Partnership Motivation

Download this informative eBook for an insider’s perspective on how to optimize your channel incentive programs for improved B2B rapports and make your channel partnership potently successful.

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Recruiting profitable channel partners

How to Recruit Profitable Channel Partners

This quick guide explains how you can ensure the right channel partners sell your offering—without deteriorating your team’s productivity and resources.

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Optimize Your Channel through Trust

How to Optimize your Channel Through Trust-Based Relationships

In this whitepaper, our guest Dede Hass asks a number of channel executives, consultants, and partners for their thoughts on channel relationships, the time vendors should spend on getting to know their channel partners to help them build their business.

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Forest Gump and the channel

4 Reasons Forrest Gump and “The Channel” are Similar

4 unforgettable quotes from the movie “Forrest Gump” that introspectively align with the complexities, beauties, and hardships associated with channel partnerships.

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How to Win Channel Partner Interest in Today’s Complex and Competitive Environment

How to Win Channel Partner Interest in Today’s Complex and Competitive Environment

Find out how vendors can win partner mind share in today’s complex and competitive environment. Discover the Importance of building a strong channel partner recruitment process.

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Partner Relationship Management Challenges and Solutions

3 Partner Relationship Management Challenges and Solutions

Discover the top challenges that come with managing multiple partnerships and uncover how implementing a partner management tool can bring organization to your channel management structure and ultimately strengthen your partnerships.

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How to Improve the Partner Onboarding Process

Advice on How to Improve your Partner Onboarding Process

In this white paper, channel experts, Ken Thoreson and Keith Lubner, provide advice on activities taking place in the channel, in particular, the Partner Onboarding process.

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How to Optimize your Mind Share Strategy with Channel Partners

The level of mindshare you have with your partners and how well you’re able to maintain or increase it will be a major factor in the success of your partner initiatives. Take a look at this white paper for a closer look into improving the relationship you have with partners.

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What are the 3 Superstar Qualities of a successful Channel Manager

Find out more about the interpersonal mindset and strategies superstar channel managers possess.  Discover how these superstars initiate lucrative partnerships and propel productivity.

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Why Manufacturers Are Today's New Solutions Provider

Find out why in order for manufacturers to be successful they need to accept the role of a solution provider.

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Channel Management

Advice on How to Transition into the Role of a Channel Manager

This eBook is intended to minimize the apprehension and frustration of newly appointed channel managers, and help guide you into becoming a leader in your industry.

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Channel Management Strategies

How to Rejuvenate a Struggling B2B Channel Partnership

Take a look thru this thought-provoking white paper and get a deeper understanding of how manufacturers and vendors must adjust their go-to-market strategy with channel partners.

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Improving lower-tier channel partners

How to Make Lower-Tier Channel Partners Look Like Rock Stars

What can you do to make your partner base stronger, and revise low-performing customers into channel rock stars!? Read this white-paper to find out about the 4 strategies to utilize for helping lower-tier channel partners.​

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Entice the Interest of Channel Partners

3 Helpful Tips that will Entice the interest of Channel Partners

Allow this eBook to alleviate the pain of partner rejection by offering you 3 imperative concepts for enticing b2b interest—and thus—begin a fruitful, long-term partnership.

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Guide to Establishing a Flawless Channel Partnership

Take a quick look inside this white-paper to learn about the 4 fundamental keys to partner motivation and partner enablement success.

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Tools to help you Optimize your Channel Management Strategy

Tools to help you Optimize your Channel Management Strategy

Every channel driven vendor has rainmaker partners. You’ve probably noticed shared characteristics among these top performers. Find out how to translate these observations to recruit and maintain your strongest assets.

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IT Channel Partners in the Cloud

The Future of the IT Channel Partners in the Cloud

In this white paper, we take a look at opportunities in the cloud for IT partners. Find out what IT channel partners need to do to reshape their value propositions.

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Setting Goals for Channel Partners

Best Practices for Setting Goals for Channel Partners

Download this whitepaper to discover the top three most complained issues channel partners have with their manufacturers as well as, how studying your channel partners can help you learn, grow, and expand as well as assist you in setting goals for channel partners.

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Common Channel Management Obstacles

How to Face 5 of the Most Challenging Obstacles in Channel Management

Take a closer look inside the world of a channel manager.  Discover the 5 biggest obstacles that stand in their path and 5 solutions to overcome these obstacles.

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Channel Partnership

Reasons Channel Partners Cancel their Partnership

Have you invested substantial time and resource into building a channel partner program and have minimal sales to show for it? Does working with the channel seem like a lot of work for very little return? If you answer “yes” to any of these questions, then you will find this whitepaper worth reading.

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Channel Sales Process Strategies

Best Strategies for Different Stages of the Channel Sales Process

In this white paper, you will learn the seven stages of the sales process and how implementing a strategy will set your sales team – and your partners – up for success.

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Global Sales Program

How to Implement Global Channel Sales Program

 This white paper offers insight into the most important factors to consider when expanding your channel sales into an international market.

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Encourage your Distributors to report POS data

9 Strategies that will Encourage your Distributors to Submit POS Data

POS data is one of the most concrete statements on how focused your partners are on selling your products and where they see the best sales opportunities in the marketplace. Download this white paper to learn the ways for encouraging distributors to submit channel POS data.

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Selling dead inventory

How to Help your Channel Partners Sell Dead Inventory

In this white paper, you will learn 4 approaches to helping channel partners liquidate their inventory and become ‘dead inventory’ experts, and redefine their go-to-market strategy.

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Effective Channel Sale Strategy

Your Guide to Building an Effective Channel Sale Strategy

The infographic in this white paper demonstrates a step-by-step process on how to create a channel sales strategy designed for success.

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Optimize your Ship and Debit Rebate Process

How Vendors Can Improve their Ship and Debit Process for Good

Learn how to eliminate rebate overpayments, reduce administrative costs associated with validating claims, and improve turnaround time on reimbursement cycles.

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Value in the channel

3 Methods Used by Supply Experts to Drive Value in the Channel

Delve into this introspective viewpoint of creating value and redefine your business model with this informative, visually alluring eBook.

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Managing Channel Inventory

How to Sleep Peacefully When Managing Channel Inventory

No one said managing channel inventory was easy. Take a look through this informative eBook for a broad outline of the do’s and don’ts of managing channel inventory.

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Analyzing Sales Data

9 Ways Channel Data Analytics Can Help Boost your ROI

For vendors who sell products through the channel, data analytics define just about all business decision makings. Find out how channel data analytics solutions can help improve sales performance and ROI.

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Collecting Sales Data from Channel Partners

Best Practices for Collecting Sales Data from Channel Partners

POS records obtained from reporting partners contain crucial information that’s why we created this white paper to help you collect, clean, standardize, and process your sales reports for true channel visibility.

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Channel Partner Scorecard_clarify partner investment

Partner Scorecards-How to Classify Partner Investment Prioritization

This white-paper will explore various (scorecarding) metrics channel-driven companies can use to cut through the fat of “partner embellishment” and get to the meat of partner-profitability potential.
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Special Pricing Agreements A path for moving forward

Special Pricing Agreements – A Path for Moving Forward

The purpose of this eBook is to briefly describe the fundamental economic factors that drive the prevalence and use of SPAs in the distribution and to identify pain points while providing industry best practices on proper SPA execution.

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13 point channel sales checklist

Channel Sales Checklist Discussion with Channel Expert Dede Haas

Recently, Computer Market Research (CMR) had an opportunity to discuss the 13-point Channel Sales Checklist Dede Haas has formulated for aiding organizations in discovering if taking the channel sale route is suitable for their business model.

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Channel Sales Strategies and Plans

Best Channel Sales Plan to Practice During a Pandemic

This white paper offers strategies and best practices for your sales channel team to adapt to changes that have come with operating during a pandemic

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Sales Reward Programs

How to Create an Effective Sales Rewards Program

 This whitepaper will give you top recommendations, from generating enthusiasm and buy-in from your team to finding the perfect reward to motivate success.

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Overpaying channel partners

Why Vendors Are Overpaying Channel Partners by 20%

Vendors face major challenges: Overpaying their channel partners on incentive programs and pricing discounts. In this white-paper, we discuss why inadequate resources [for managing incentives] lead to overpaying partners and how to resolve this issue.

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Chgannel sales and channel management

Automated Claim Management - A Platform Built for Change

This white paper provides vendors with a comprehensive understanding of diverse channel sales incentive programs and the imperative purpose they serve in their channel partnerships.

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SPIFF sales

SPIFF Sales: How to Enthuse Channel Partner Spiff Participation

Download this helpful and valuable whitepaper to find out how you can increase channel partner engagement in your spiff sales program.

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Determine right price for a business

How to Determine the Right Pricing Structure for your Business

If you’re a startup or revisiting your pricing strategy, this white paper will provide you with some suggestions to help get the right pricing structure for your business.

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Channel partner conversion

Opportunities to Deals: How to Improve Channel Partners’ Conversion

Take a look at this white paper from a bird’s eye view on how to nurture and help your channel partners convert an opportunity into a deal.

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Improve channel sales forecasting

3 Helpful Tips that Will Improve your Channel Sales Forecasting

To help vendors better outline their approach, this white paper provides an insider’s perspective on creating a comprehensive channel-sales forecasting schedule.

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How to Approach the 5 Personalities of B2B Sales

How should you Approach the 5 Personalities of B2B Sales

Learn how to help partners increase their odds of sales productivity.  Allow this eBook to become the guideline for helping partners increase their odds of sales productivity and all your partners’ deal closing endeavors.

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sales and marketing alignment

Tools for Furthering your B2B Sales and Marketing Alignment

Marketing and sales don’t always work hand in hand.  This whitepaper takes a look at the benefits, challenges, strategies, and tools needed to make sales and marketing alignment possible.

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Sales Program and Sales Opportunity Evaluation

How to Evaluate your Sales Opportunity Management Process

The benefits of sales opportunity, guidelines for performing a sales opportunity management evaluation, how to conduct an effective evaluation of your program, and creating a logic model following outcome.

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Valuable Channel Sales Data for your Business

Valuable Channel Sales Data for your Business's Success

When analyzed properly channel sales data can provide information for measuring and improving all operations within a company. This white paper demonstrates how analyzing your sales data can benefit different programs in your organization.

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Partner Relationship Management System during COVID-19

Importance of Having a Strong Partner Management Software During COVID-19

This white paper highlights aspects to consider when overhauling your partner management system to maximize your enterprise during a pandemic.

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Best Practices for Deal Registration in Multi-Tier Channels

Best Practices for Deal Registration in the Channel

Discover the practices that allow you to more effectively manage your channel pipeline, improve your sales forecasting, and motivate channel loyalty.

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Successful Deal Registration

5 key Characteristics of a Successful Deal Registration Program

Learn how to properly implement and apply a fruitful deal registration program into your channel infrastructure and find out why automating your deal registration program into your channel infrastructure is imperative to your business’s future success.

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Build a Sales Channel

3 Ways to Build a Sales Channel if you Have no Customers Revenue or Resources

In this whitepaper, Dede Haas, founder of DLH Services, discusses the best plans and approaches for startups or SMBs with Mike Dombo, President of the Kensington Sales Group.

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7 Simple Ways to Increase Sales Through Referral Marketing

7 Things You Need to Include in Your Sales and Marketing Program

By following these 7 steps, you’ll be well on your way to creating a program that brings clarity to a subject that is usually confusing and obscure.

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Deal Registration Best Practices

Deal Registration Best Practices 5 Reasons Why You Fail

Ever wonder why your deal registration program isn’t producing the results you think it should. The answer to your problem may be a lot simpler than you think.

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Bob Meinhard-Ship and Debit

Channel Expert Q & A- Bob Meinhard on Ship and Debit

This insightful Q&A will shed light on a seldom debated topic that is sure to change the way you think about traditional claim processes.

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Deal Registration: 5 Powerful Reasons you Need to Implement this Incentive Program

Deal Registration: 5 Reasons you Need to Implement this Incentive Program

This whitepaper illustrates the 5 reasons and benefits for applying a well-designed deal registration incentive program into a vendor’s channel infrastructure.

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Channel incentive programs

The Mystery of Channel Incentive Programs and How to Solve Them

Managing channel incentive programs are not easy. This white paper will provide you with information on how to improve sales funnel visibility for increased productivity while establishing a productive b2b rapports.

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Salesforce integration with channel POS

Integrating your Channel POS Data with Salesforce CRM

 This white paper provides best practices and actionable information for channel management executives and administrators who have identified a need to integral-time time sales data with native Salesforce applications.

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Guideline for creating and executing a successful SPIF program

Guideline for Creating and Executing a Successful SPIF Program

Download this whitepaper to learn how to maximize sales results and provide incentives for your channel partners and gain access to our SPIF guideline.

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How to Design a Deal Registration Program your Competitors Hate

How to Design a Deal Registration Program your Competitors Hate

A structured and well-organized “Deal Registration Program” can offer numerous benefits for manufacturers. Use this informative white paper to learn how to properly design a fruitful deal registration program into your channel infrastructure.

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Create a Performance-Based MDF Program for Channel Partners

How to Create a Performance-Based MDF Program for Channel Partners

Do you have a performance-based MDF program? Discover the power of a performance-based MDF program. Learn about the full portfolio of options to build a performance demand generation strategy for meeting (and exceeding) your growth goals.

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Channel Incentive Program

How to put the spark back into your channel incentive program

There are a few common themes that contribute to an incentive missing the mark. What can vendors do to ensure their channel incentive programs are successful? Download this white paper to find out the answer.

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Best Practices for Managing Co-op/MDF from Your Vendors

Best Practices for Managing Co-op/MDF from Your Vendors

Successfully managing Co-op/MDF money from multiple vendors is not easy. So, we created this whitepaper to help you get the most from your vendors’ Co-op/MDF programs.

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Channel partner management

411 on Channel Partner Marketing: Now is the Time to Start a Blog

 Download this eBook for a deep understanding of why creating a blog for your business is one of the best decision you will ever make.

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Maximize Opportunities with CO-OP MDF

How to Maximize Opportunities with CO-OP MDF Incentives

This white paper offers a guide on how to walk, run, and fly with Co-op/MDF incentives and how to turn unused marketing dollars into business transforming assets.

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Important Co-Op Deadlines for Channel Partners to Always Keep in Mind

Important Co-Op Deadlines for Channel Partners to Always Keep in Mind

This white paper provides valuable information on important deadlines vendors and partners need to be aware of in order to prevent Co-op funds from expiring.

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Channel Incentive Strategy

Designing Robust Channel Incentive strategy

This eBook offers the basic infrastructure of what goes into designing an effective, sturdy channel incentive strategy for b2b channel partnership.

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Co-op and MDF Program Strategies

Strategies for a Lucrative Co-op/MDF Program

The reasons why your Co-op/MDF incentive dollars aren’t producing the results you want can be many and varied. In this white-paper, we deliver 6 key tips for constructing a Co-op/MDF incentive program that will result in a lucrative outcome for all parties.

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Channel Incentive Programs Can Increase Return on Investment

How to Increase Return on Investment with Channel Incentive Programs

There are a few common themes that contribute to an incentive missing the mark. Find out what you can do to ensure your channel incentive programs are successful.

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Structure MDF Program in the Digital World

How to Structure your MDF Program in the Digital World

“lunch-and-learns,” used to be sporting events and trade shows were the keys to a channel partner’s marketing success. Today, that type of marketing approach just won’t cut it. Find out how you can help your channel partners become ‘digitally enabled’.

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Digital Co-op Advertising Programs

How to Make Digital Co-op Advertising Programs Work

After reading this whitepaper, you will be able to create a consistent national and local digital campaigns and help partners navigate in the complex world of digital advertising while maintaining a consistent message.

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Get the Most Value Out Of Channel Incentive Programs

How to Get the Most Value Out Of Channel Incentive Programs

In this eBook, we explore the various reasons why vendors struggle to get channel partners involved in their promotion and offer solutions to solve this problem.

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stop waste of incentives

Co-Op/MDF: 3 Things that Will Stop the Waste of Incentives

Take a look at this whitepaper for simple approaches on how a vendor can coerce Co-op/MDF program to ensure a fruitful outcome.

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A guide to starting a Coop MDF channel incentive program

5 Things You Need to Know Before Starting a CO-OP/MDF Program

Before yougive a green-light to your next Co-op/MDF incentive program, read this white paper on how you can implement these 5 principles for a successful outcome.

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optomizing channel marketing strategies

3 Helpful Tips on how to Optimize Your Marketing Strategy

Use this eBook to discover 3 helpful strategies that will improve your cloud-based marketing in the competitive landscape of the cloud computing industry.

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CMO

What Makes a CMO a Catalyst for Inspiration

Use this short yet comprehensive eBook as an outline for 5 qualities every b2b chief marketing officer should have in order to be successful.

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 Reasons to Invest in a Web-Based Co-op MDF Program

4 Reasons to Invest in a Web-Based Co-op/MDF Program

This white paper shows how a best-of-breed Co-op/MDF solution provides the highest level of automation to give channel managers greater flexibility and visibility into their own channel programs.

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Digital Co-op Marketing Funds for Local Partners

Digital Co-op Marketing Funds for Local Partners

Download this free white paper to find out the importance of a community-focused marketing program and how to generate and implement digital Co-op marketing funds into your local marketing programs.

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Setting Up your Market Development Funds

How to Set Up your Market Development Funds Correctly

To help point you in the right direction, we’ve created this eBook as a “what to ask” guide for when settling on a PRM provider decision. Is your MDF program delivering the ROI you expect? In this white paper, we discuss ways to set up your MDF program for success.

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Channel Marketing Funds Dilemma

How to Deal with Unused Channel Marketing Funds Dilemma

In this white paper, we take a closer look at the reasons for the negative perception of ROI-generating marketing initiatives and what can manufacturers do to get the most from their Co-op/MDF programs.

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Coop MDF Failure

5 Steps that Will Surely Rescue you from-Co-op/MDF Failure

Take a look at this colorfully constructive eBook and learn 5 ways you can save your Co-op/MDF incentive program from drowning in the channel marketplace abyss.

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Channel Partner Enablement

Partner Enablement: 5 helpful Tips that will Boost your Blog

Take a look at this valuable eBook for simple strategies on how to design an effective blog for improved partner enablement process.

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help channel partners make money- Inbound marketing

Inbound in the Channel 3 Ways to Help Channel Partners Make Money

Take a look at this white paper to read about how to become the marketing hero your channel partners need and how to help your channel partners become marketing gurus.

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Managing Co‑op MDF

Best Practices to Optimize your Co-op/MDF for the Greatest Return on your Investment

For vendors in the state of re-evaluating Co-op/MDF program, it is important to consider whether the Co-op/MDF path is the right solution for their business.

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Discussing MDF Programs with Channel Expert Patricia Rush

MDF Programs Q & A with Patricia Rush

In this Channel Expert Q&A, CMR reached out to Patricia Rush, Channel Consultant and President of RushToChannel.  The interview focuses on MDF programs.

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The Benefits of Marketing Automation

The Benefits of Synchronized Marketing Automation

Learn how synchronized channel marketing can help both vendors and their channel partners by improving their marketing efforts towards lead generation, lead nurturing, and customer retention process.

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Channel Data Management
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What are the Risks Associated with Using Outdated Business Management Applications

This white paper uncovers the downside of using outdated business management applications and shares the benefits associated with using SaaS-based solutions for automating your operations and maximizing efficiency.

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The Surprising And Unfortunate Truth About Spreadsheets

Companies needing to stay competitive in today’s market need to get better at using innovation management tools. Case in point, spreadsheets fall way too short to be relied on for timely, actionable insights. It’s time to discover a better approach to data management.

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How to Make your Partner Portal Software Attractive

How to Make your Partner Portal Software Attractive to Channel Partners

This white paper will highlight a few key elements and capabilities your partner portal software should offer in order to cater to your existing partners or attract new value-added resellers (VAR).

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Saas vs On-Premise How to Determine the Best Solution for your Sales Channe

Saas vs On-Premise - Which Path is Right for your Sales Channel?

In this white-paper, we’ll explain the pros and cons of Saas vs on-premise solutions. After reading this paper, you should have a better sense of which option works best for your specific situation.

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Why the Semiconductor Industry Has Reason to be Happy

Take a look at this visually informative white paper to discover the 5 contributing factors to the revenue mishandling in the semiconductor industry.

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Key Technologies that Will Help Drive Tech Distribution Growth

Download this whitepaper to discover the areas in which tech distributors and ultimately tech vendors are expecting growth. Discover their dynamic ways of staying ahead of changes in technology and the channel.

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channel partners and CDM systems

4 Things Your Channel Partners Look for in a CDM System

Channel solutions continue to develop in sophistication.  Find out how channel partners will inevitably become more stringent on how your CDM software alleviates their pain points.  Also, why the value proposition of your CRM and PRM system is crucial to partnership existence.

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3 Important Components of CDMs that Will Help your Business

Take a quick look inside this simple and informative eBook for a broad outline of the significance of storing channel data.  Find out how this information contributes to the growth of your business.

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How to Achieve your Business Objectives with a Data-Driven Partner Portal

How to Achieve your Business Objectives with a Data-Driven Partner Portal

In this white paper, we take a look at how a data-driven partner portal can assist you in achieving objectives that are related to business effectiveness.

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3 Reasons Automated CDM is Important to Your Bottom Line

Inaccurate, incomplete and over-due data deter a team’s productivity. In this white-paper, we take a look at 3 of the most basic, but important areas in which an automated CDM solution helps improve ROI…

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SaaS vs. On-Premise Deployment: To Build, or Not to Build.

In this white paper, we explain the pros and cons of SaaS vs. on-premise deployment. Find out which option works best for you. Use this white paper as an informative detailed guide to help you through the process of choosing between SaaS or on-premise services.

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3 Things You Need to Know Before Employing a PRM Provider

Employing the right PRM provider requires thoughtful, comprehensive evaluation.  To help point you in the right direction, we have created this white paper as a “what to ask” guide for when settling on a PRM provider decision.

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How to Eradicate the Challenge of Managing Channel Data

How to Eradicate the Pain of Managing Channel Data

Is managing channel data driving you up the wall?  Take a look at this white paper for an insider’s perspective on how to eradicate this conundrum in the indirect sales channel.

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Channel Partner Management
Challenges between partners and vendors

Challenges Partners Face when Doing Business with their Vendors

In this Channel Expert Q&A session, Jan De Bondt identifies certain channel challenges taking place in modern distribution channels.

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5 Channel Management Practices on the Brink of Extinction

5 Channel Management Practices on the Brink of Extinction

Old channel practices still exist today. Some vendors are deteriorating profitable channel partnerships and program ROI because of these practices.  Download this white paper if you want to learn how to move away from practices not evolving with the times.

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build channel partnership

How to Build a Channel Partnership Distributors Will Love

Download this white paper to learn the 4 things manufacturers can do to inspire distributors and resellers to not only improve their performance but prioritize their business around yours.

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Difference between customers and channel partners

How to Differentiate Customers from Channel Partners

If you’re not sure how to identify these two corporate groups, use this white paper as a helpful guide.

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Ingredients for Successful Channel Partnership

4 Ingredients every Successful Channel Partnership Should Have

In the b2b realm, it’s imperative that your message produces the response you envision.  Take a look at this white paper to learn how to harness motivation.

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Channel partner portal

How to Transition your Channel Partners into the Portal

Take a look through this white paper to get a comprehensive understanding of channel partners’ transitioning from the “ground” to the “cloud” and how you can help to make this transition smooth.

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Channel Management Obstacles

5 of the Most Challenging Obstacles in Channel Management

Channel management is a role that few master and many falter.  This white paper looks at 5 important skills every channel manager needs to possess to overcome management obstacles.

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Content in the portal

Content in the Portal: How to Address the Partner Journey

Allow this white-paper to clearly identify and solve the top 4 reasons why manufacturers/vendors fail to deploy proper production of content for successful partner enablement.

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How to Step Inside the Mind of Your Channel Partner

How to Step Inside the Mind of Your Channel Partner

This fun and informative white paper will help give you the cognitive tools to better understand your channel partners and inspire motivation.

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Merging and acquisition for channel partners

Design a Successful Transition for Partners During a Merging and Acquisition

A smooth transition requires C-level management to be prepared, organized, and up for any challenge. Take a look at this informative white-paper on how to implement a smooth merger and acquisition.

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The 5 Stages of the Channel Partnership

This engaging eBook will use romance as a metaphor and relate it to the complicated, often frustrating, stages of a typical channel partnership.

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what makes Channel Account Manager valuable

What Makes a Channel Account Manager Valuable to their Partner Network

Computer Market Research (CMR) had the pleasure to sit down with Director of Channel Sales at Spectralink Corporation, Sheila O’Neil, for her take on channel strategy and what makes Channel Account Manager valuable to their partner network.

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Partner Profiling Strategy

Partner Profiling Strategy in Recruitment Plan Formula

In this white paper we take a closer look at partner recruitment formula and how partner profiling strategy contributes to an organization’s revenue growth.

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Vendors expectations from channel partners

What Vendors Want and expect in their Channel Partners

Not every vendor can be a true partner. So, what are the key requirements to make a relationship a partnership? In this whitepaper, we examine vendor expectations and if, why, and how a partner should fulfill them.

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Committed Vendor

Traits of a Vendor Who is Committed to their Channel Partners

Vetting vendors can be a difficult process. If you are in the search to establish, maintain, and grow a channel partnership, here are 7 characteristics of a good vendor you should take into consideration…

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Strategic Channel Partnership

How Manufacturers Can Develop a Strategic Channel Partnership

A look at the benefits of strategic channel partnership and how vendors can devote time and resources to develop and nurture every one of their partners.

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4 Solutions That Will Revitalize Your Partner Network

4 Solutions That Will Revitalize Your Channel Partnership Network

Encourage motivation, further innovation, and inspire collaboration. These components are what drives brand name recognition and revenue. Take a look at this practical white paper to learn about 4 of the most successful partner program managing approaches.

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Q&A with Channel Experts about Generation Gap Obstacles

Channel Obstacles – Generational Gaps Q&A with Channel Experts

Here, at Computer Market Research, we’d the opportunity to interview channel experts Ken Thoreson and Keith Lubner on a very important, but often forgotten, channel obstacle: Generational Gaps.

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Channel account manager

6 Things Partners Hope for in a Channel Account Manager

Download this engaging white paper to acquire a more tangible perspective of the multifaceted position of a CAM.

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Partner Onboarding: How to Set the Stage for a Successful Rapport

This eBook is intended to minimize the apprehension and frustration of newly appointed channel managers. Us this as a guide to becoming a leader in your industry.

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How to Create Synergy with your own Channel Partners

Channel partners open the door to new business opportunities faster, at a lower cost. In this eBook will lay down the foundation of what creating synergy with channel partners looks like.

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Channel Partner Scorecards

Channel Partner Scorecards – The Most Undervalued Asset in the Channel

This eBook will explore various (scorecarding) metrics channel-driven companies can use to cut through the fat of “partner embellishment” and get to the meat of partner-profitability potential.

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Channel partner breakup

The Channel Partner Break-Up When it’s Time to Call It Quits

Free your corporate conscious with this enlightening white paper, and realize when it’s time to break-up with a channel partner.

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3 Reasons All Channel Partnerships Need Love to Last

Take a look at this free eBook for a unique and informative perspective on why a channel partnership needs love in order to become successful.

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Improve Channel Partner Motivation Channel

3 Potent Tips that will Improve Partnership Motivation

Download this informative eBook for an insider’s perspective on how to optimize your channel incentive programs for improved B2B rapports and make your channel partnership potently successful.

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Recruiting profitable channel partners

How to Recruit Profitable Channel Partners

This quick guide explains how you can ensure the right channel partners sell your offering—without deteriorating your team’s productivity and resources.

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Optimize Your Channel through Trust

How to Optimize your Channel Through Trust-Based Relationships

In this whitepaper, our guest Dede Hass asks a number of channel executives, consultants, and partners for their thoughts on channel relationships, the time vendors should spend on getting to know their channel partners to help them build their business.

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Forest Gump and the channel

4 Reasons Forrest Gump and “The Channel” are Similar

4 unforgettable quotes from the movie “Forrest Gump” that introspectively align with the complexities, beauties, and hardships associated with channel partnerships.

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How to Win Channel Partner Interest in Today’s Complex and Competitive Environment

How to Win Channel Partner Interest in Today’s Complex and Competitive Environment

Find out how vendors can win partner mind share in today’s complex and competitive environment. Discover the Importance of building a strong channel partner recruitment process.

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Partner Relationship Management Challenges and Solutions

3 Partner Relationship Management Challenges and Solutions

Discover the top challenges that come with managing multiple partnerships and uncover how implementing a partner management tool can bring organization to your channel management structure and ultimately strengthen your partnerships.

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How to Improve the Partner Onboarding Process

Advice on How to Improve your Partner Onboarding Process

In this white paper, channel experts, Ken Thoreson and Keith Lubner, provide advice on activities taking place in the channel, in particular, the Partner Onboarding process.

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How to Optimize your Mind Share Strategy with Channel Partners

The level of mindshare you have with your partners and how well you’re able to maintain or increase it will be a major factor in the success of your partner initiatives. Take a look at this white paper for a closer look into improving the relationship you have with partners.

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What are the 3 Superstar Qualities of a successful Channel Manager

Find out more about the interpersonal mindset and strategies superstar channel managers possess.  Discover how these superstars initiate lucrative partnerships and propel productivity.

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Why Manufacturers Are Today's New Solutions Provider

Find out why in order for manufacturers to be successful they need to accept the role of a solution provider.

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Channel Management

Advice on How to Transition into the Role of a Channel Manager

This eBook is intended to minimize the apprehension and frustration of newly appointed channel managers, and help guide you into becoming a leader in your industry.

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Channel Management Strategies

How to Rejuvenate a Struggling B2B Channel Partnership

Take a look thru this thought-provoking white paper and get a deeper understanding of how manufacturers and vendors must adjust their go-to-market strategy with channel partners.

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Improving lower-tier channel partners

How to Make Lower-Tier Channel Partners Look Like Rock Stars

What can you do to make your partner base stronger, and revise low-performing customers into channel rock stars!? Read this white-paper to find out about the 4 strategies to utilize for helping lower-tier channel partners.​

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Entice the Interest of Channel Partners

3 Helpful Tips that will Entice the interest of Channel Partners

Allow this eBook to alleviate the pain of partner rejection by offering you 3 imperative concepts for enticing b2b interest—and thus—begin a fruitful, long-term partnership.

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Guide to Establishing a Flawless Channel Partnership

Take a quick look inside this white-paper to learn about the 4 fundamental keys to partner motivation and partner enablement success.

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Tools to help you Optimize your Channel Management Strategy

Tools to help you Optimize your Channel Management Strategy

Every channel driven vendor has rainmaker partners. You’ve probably noticed shared characteristics among these top performers. Find out how to translate these observations to recruit and maintain your strongest assets.

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IT Channel Partners in the Cloud

The Future of the IT Channel Partners in the Cloud

In this white paper, we take a look at opportunities in the cloud for IT partners. Find out what IT channel partners need to do to reshape their value propositions.

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Setting Goals for Channel Partners

Best Practices for Setting Goals for Channel Partners

Download this whitepaper to discover the top three most complained issues channel partners have with their manufacturers as well as, how studying your channel partners can help you learn, grow, and expand as well as assist you in setting goals for channel partners.

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Common Channel Management Obstacles

How to Face 5 of the Most Challenging Obstacles in Channel Management

Take a closer look inside the world of a channel manager.  Discover the 5 biggest obstacles that stand in their path and 5 solutions to overcome these obstacles.

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Channel Partnership

Reasons Channel Partners Cancel their Partnership

Have you invested substantial time and resource into building a channel partner program and have minimal sales to show for it? Does working with the channel seem like a lot of work for very little return? If you answer “yes” to any of these questions, then you will find this whitepaper worth reading.

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Channel Sales Management
Channel Sales Process Strategies

Best Strategies for Different Stages of the Channel Sales Process

In this white paper, you will learn the seven stages of the sales process and how implementing a strategy will set your sales team – and your partners – up for success.

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Global Sales Program

How to Implement Global Channel Sales Program

 This white paper offers insight into the most important factors to consider when expanding your channel sales into an international market.

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Encourage your Distributors to report POS data

9 Strategies that will Encourage your Distributors to Submit POS Data

POS data is one of the most concrete statements on how focused your partners are on selling your products and where they see the best sales opportunities in the marketplace. Download this white paper to learn the ways for encouraging distributors to submit channel POS data.

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Selling dead inventory

How to Help your Channel Partners Sell Dead Inventory

In this white paper, you will learn 4 approaches to helping channel partners liquidate their inventory and become ‘dead inventory’ experts, and redefine their go-to-market strategy.

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Effective Channel Sale Strategy

Your Guide to Building an Effective Channel Sale Strategy

The infographic in this white paper demonstrates a step-by-step process on how to create a channel sales strategy designed for success.

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Optimize your Ship and Debit Rebate Process

How Vendors Can Improve their Ship and Debit Process for Good

Learn how to eliminate rebate overpayments, reduce administrative costs associated with validating claims, and improve turnaround time on reimbursement cycles.

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Value in the channel

3 Methods Used by Supply Experts to Drive Value in the Channel

Delve into this introspective viewpoint of creating value and redefine your business model with this informative, visually alluring eBook.

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Managing Channel Inventory

How to Sleep Peacefully When Managing Channel Inventory

No one said managing channel inventory was easy. Take a look through this informative eBook for a broad outline of the do’s and don’ts of managing channel inventory.

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Analyzing Sales Data

9 Ways Channel Data Analytics Can Help Boost your ROI

For vendors who sell products through the channel, data analytics define just about all business decision makings. Find out how channel data analytics solutions can help improve sales performance and ROI.

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Collecting Sales Data from Channel Partners

Best Practices for Collecting Sales Data from Channel Partners

POS records obtained from reporting partners contain crucial information that’s why we created this white paper to help you collect, clean, standardize, and process your sales reports for true channel visibility.

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Channel Partner Scorecard_clarify partner investment

Partner Scorecards-How to Classify Partner Investment Prioritization

This white-paper will explore various (scorecarding) metrics channel-driven companies can use to cut through the fat of “partner embellishment” and get to the meat of partner-profitability potential.
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Special Pricing Agreements A path for moving forward

Special Pricing Agreements – A Path for Moving Forward

The purpose of this eBook is to briefly describe the fundamental economic factors that drive the prevalence and use of SPAs in the distribution and to identify pain points while providing industry best practices on proper SPA execution.

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13 point channel sales checklist

Channel Sales Checklist Discussion with Channel Expert Dede Haas

Recently, Computer Market Research (CMR) had an opportunity to discuss the 13-point Channel Sales Checklist Dede Haas has formulated for aiding organizations in discovering if taking the channel sale route is suitable for their business model.

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Channel Sales Strategies and Plans

Best Channel Sales Plan to Practice During a Pandemic

This white paper offers strategies and best practices for your sales channel team to adapt to changes that have come with operating during a pandemic

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Sales Reward Programs

How to Create an Effective Sales Rewards Program

 This whitepaper will give you top recommendations, from generating enthusiasm and buy-in from your team to finding the perfect reward to motivate success.

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Overpaying channel partners

Why Vendors Are Overpaying Channel Partners by 20%

Vendors face major challenges: Overpaying their channel partners on incentive programs and pricing discounts. In this white-paper, we discuss why inadequate resources [for managing incentives] lead to overpaying partners and how to resolve this issue.

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Chgannel sales and channel management

Automated Claim Management - A Platform Built for Change

This white paper provides vendors with a comprehensive understanding of diverse channel sales incentive programs and the imperative purpose they serve in their channel partnerships.

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SPIFF sales

SPIFF Sales: How to Enthuse Channel Partner Spiff Participation

Download this helpful and valuable whitepaper to find out how you can increase channel partner engagement in your spiff sales program.

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Determine right price for a business

How to Determine the Right Pricing Structure for your Business

If you’re a startup or revisiting your pricing strategy, this white paper will provide you with some suggestions to help get the right pricing structure for your business.

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Channel partner conversion

Opportunities to Deals: How to Improve Channel Partners’ Conversion

Take a look at this white paper from a bird’s eye view on how to nurture and help your channel partners convert an opportunity into a deal.

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Improve channel sales forecasting

3 Helpful Tips that Will Improve your Channel Sales Forecasting

To help vendors better outline their approach, this white paper provides an insider’s perspective on creating a comprehensive channel-sales forecasting schedule.

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How to Approach the 5 Personalities of B2B Sales

How should you Approach the 5 Personalities of B2B Sales

Learn how to help partners increase their odds of sales productivity.  Allow this eBook to become the guideline for helping partners increase their odds of sales productivity and all your partners’ deal closing endeavors.

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sales and marketing alignment

Tools for Furthering your B2B Sales and Marketing Alignment

Marketing and sales don’t always work hand in hand.  This whitepaper takes a look at the benefits, challenges, strategies, and tools needed to make sales and marketing alignment possible.

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Sales Program and Sales Opportunity Evaluation

How to Evaluate your Sales Opportunity Management Process

The benefits of sales opportunity, guidelines for performing a sales opportunity management evaluation, how to conduct an effective evaluation of your program, and creating a logic model following outcome.

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Valuable Channel Sales Data for your Business

Valuable Channel Sales Data for your Business's Success

When analyzed properly channel sales data can provide information for measuring and improving all operations within a company. This white paper demonstrates how analyzing your sales data can benefit different programs in your organization.

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Partner Relationship Management System during COVID-19

Importance of Having a Strong Partner Management Software During COVID-19

This white paper highlights aspects to consider when overhauling your partner management system to maximize your enterprise during a pandemic.

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Best Practices for Deal Registration in Multi-Tier Channels

Best Practices for Deal Registration in the Channel

Discover the practices that allow you to more effectively manage your channel pipeline, improve your sales forecasting, and motivate channel loyalty.

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Successful Deal Registration

5 key Characteristics of a Successful Deal Registration Program

Learn how to properly implement and apply a fruitful deal registration program into your channel infrastructure and find out why automating your deal registration program into your channel infrastructure is imperative to your business’s future success.

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Build a Sales Channel

3 Ways to Build a Sales Channel if you Have no Customers Revenue or Resources

In this whitepaper, Dede Haas, founder of DLH Services, discusses the best plans and approaches for startups or SMBs with Mike Dombo, President of the Kensington Sales Group.

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7 Simple Ways to Increase Sales Through Referral Marketing

7 Things You Need to Include in Your Sales and Marketing Program

By following these 7 steps, you’ll be well on your way to creating a program that brings clarity to a subject that is usually confusing and obscure.

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Deal Registration Best Practices

Deal Registration Best Practices 5 Reasons Why You Fail

Ever wonder why your deal registration program isn’t producing the results you think it should. The answer to your problem may be a lot simpler than you think.

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Bob Meinhard-Ship and Debit

Channel Expert Q & A- Bob Meinhard on Ship and Debit

This insightful Q&A will shed light on a seldom debated topic that is sure to change the way you think about traditional claim processes.

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Deal Registration: 5 Powerful Reasons you Need to Implement this Incentive Program

Deal Registration: 5 Reasons you Need to Implement this Incentive Program

This whitepaper illustrates the 5 reasons and benefits for applying a well-designed deal registration incentive program into a vendor’s channel infrastructure.

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Channel incentive programs

The Mystery of Channel Incentive Programs and How to Solve Them

Managing channel incentive programs are not easy. This white paper will provide you with information on how to improve sales funnel visibility for increased productivity while establishing a productive b2b rapports.

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Salesforce integration with channel POS

Integrating your Channel POS Data with Salesforce CRM

 This white paper provides best practices and actionable information for channel management executives and administrators who have identified a need to integral-time time sales data with native Salesforce applications.

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Guideline for creating and executing a successful SPIF program

Guideline for Creating and Executing a Successful SPIF Program

Download this whitepaper to learn how to maximize sales results and provide incentives for your channel partners and gain access to our SPIF guideline.

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How to Design a Deal Registration Program your Competitors Hate

How to Design a Deal Registration Program your Competitors Hate

A structured and well-organized “Deal Registration Program” can offer numerous benefits for manufacturers. Use this informative white paper to learn how to properly design a fruitful deal registration program into your channel infrastructure.

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Channel Marketing Management
Create a Performance-Based MDF Program for Channel Partners

How to Create a Performance-Based MDF Program for Channel Partners

Do you have a performance-based MDF program? Discover the power of a performance-based MDF program. Learn about the full portfolio of options to build a performance demand generation strategy for meeting (and exceeding) your growth goals.

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Channel Incentive Program

How to put the spark back into your channel incentive program

There are a few common themes that contribute to an incentive missing the mark. What can vendors do to ensure their channel incentive programs are successful? Download this white paper to find out the answer.

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Best Practices for Managing Co-op/MDF from Your Vendors

Best Practices for Managing Co-op/MDF from Your Vendors

Successfully managing Co-op/MDF money from multiple vendors is not easy. So, we created this whitepaper to help you get the most from your vendors’ Co-op/MDF programs.

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Channel partner management

411 on Channel Partner Marketing: Now is the Time to Start a Blog

 Download this eBook for a deep understanding of why creating a blog for your business is one of the best decision you will ever make.

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Maximize Opportunities with CO-OP MDF

How to Maximize Opportunities with CO-OP MDF Incentives

This white paper offers a guide on how to walk, run, and fly with Co-op/MDF incentives and how to turn unused marketing dollars into business transforming assets.

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Important Co-Op Deadlines for Channel Partners to Always Keep in Mind

Important Co-Op Deadlines for Channel Partners to Always Keep in Mind

This white paper provides valuable information on important deadlines vendors and partners need to be aware of in order to prevent Co-op funds from expiring.

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Channel Incentive Strategy

Designing Robust Channel Incentive strategy

This eBook offers the basic infrastructure of what goes into designing an effective, sturdy channel incentive strategy for b2b channel partnership.

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Co-op and MDF Program Strategies

Strategies for a Lucrative Co-op/MDF Program

The reasons why your Co-op/MDF incentive dollars aren’t producing the results you want can be many and varied. In this white-paper, we deliver 6 key tips for constructing a Co-op/MDF incentive program that will result in a lucrative outcome for all parties.

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Channel Incentive Programs Can Increase Return on Investment

How to Increase Return on Investment with Channel Incentive Programs

There are a few common themes that contribute to an incentive missing the mark. Find out what you can do to ensure your channel incentive programs are successful.

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Structure MDF Program in the Digital World

How to Structure your MDF Program in the Digital World

“lunch-and-learns,” used to be sporting events and trade shows were the keys to a channel partner’s marketing success. Today, that type of marketing approach just won’t cut it. Find out how you can help your channel partners become ‘digitally enabled’.

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Digital Co-op Advertising Programs

How to Make Digital Co-op Advertising Programs Work

After reading this whitepaper, you will be able to create a consistent national and local digital campaigns and help partners navigate in the complex world of digital advertising while maintaining a consistent message.

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Get the Most Value Out Of Channel Incentive Programs

How to Get the Most Value Out Of Channel Incentive Programs

In this eBook, we explore the various reasons why vendors struggle to get channel partners involved in their promotion and offer solutions to solve this problem.

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stop waste of incentives

Co-Op/MDF: 3 Things that Will Stop the Waste of Incentives

Take a look at this whitepaper for simple approaches on how a vendor can coerce Co-op/MDF program to ensure a fruitful outcome.

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A guide to starting a Coop MDF channel incentive program

5 Things You Need to Know Before Starting a CO-OP/MDF Program

Before yougive a green-light to your next Co-op/MDF incentive program, read this white paper on how you can implement these 5 principles for a successful outcome.

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optomizing channel marketing strategies

3 Helpful Tips on how to Optimize Your Marketing Strategy

Use this eBook to discover 3 helpful strategies that will improve your cloud-based marketing in the competitive landscape of the cloud computing industry.

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CMO

What Makes a CMO a Catalyst for Inspiration

Use this short yet comprehensive eBook as an outline for 5 qualities every b2b chief marketing officer should have in order to be successful.

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 Reasons to Invest in a Web-Based Co-op MDF Program

4 Reasons to Invest in a Web-Based Co-op/MDF Program

This white paper shows how a best-of-breed Co-op/MDF solution provides the highest level of automation to give channel managers greater flexibility and visibility into their own channel programs.

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Digital Co-op Marketing Funds for Local Partners

Digital Co-op Marketing Funds for Local Partners

Download this free white paper to find out the importance of a community-focused marketing program and how to generate and implement digital Co-op marketing funds into your local marketing programs.

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Setting Up your Market Development Funds

How to Set Up your Market Development Funds Correctly

To help point you in the right direction, we’ve created this eBook as a “what to ask” guide for when settling on a PRM provider decision. Is your MDF program delivering the ROI you expect? In this white paper, we discuss ways to set up your MDF program for success.

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Channel Marketing Funds Dilemma

How to Deal with Unused Channel Marketing Funds Dilemma

In this white paper, we take a closer look at the reasons for the negative perception of ROI-generating marketing initiatives and what can manufacturers do to get the most from their Co-op/MDF programs.

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Coop MDF Failure

5 Steps that Will Surely Rescue you from-Co-op/MDF Failure

Take a look at this colorfully constructive eBook and learn 5 ways you can save your Co-op/MDF incentive program from drowning in the channel marketplace abyss.

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Channel Partner Enablement

Partner Enablement: 5 helpful Tips that will Boost your Blog

Take a look at this valuable eBook for simple strategies on how to design an effective blog for improved partner enablement process.

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help channel partners make money- Inbound marketing

Inbound in the Channel 3 Ways to Help Channel Partners Make Money

Take a look at this white paper to read about how to become the marketing hero your channel partners need and how to help your channel partners become marketing gurus.

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Managing Co‑op MDF

Best Practices to Optimize your Co-op/MDF for the Greatest Return on your Investment

For vendors in the state of re-evaluating Co-op/MDF program, it is important to consider whether the Co-op/MDF path is the right solution for their business.

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Discussing MDF Programs with Channel Expert Patricia Rush

MDF Programs Q & A with Patricia Rush

In this Channel Expert Q&A, CMR reached out to Patricia Rush, Channel Consultant and President of RushToChannel.  The interview focuses on MDF programs.

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The Benefits of Marketing Automation

The Benefits of Synchronized Marketing Automation

Learn how synchronized channel marketing can help both vendors and their channel partners by improving their marketing efforts towards lead generation, lead nurturing, and customer retention process.

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