Deal Registration is a feature of some channel programs in which a channel partner, often a Value Added Reseller (VAR) or System Integrator (SI), informs a vendor of a lead and is given priority for it. Software exists to facilitate this process via automated alerts and comprehensive dashboards that show the status of deals in real time. Deal Registration software is also employed to reduce the channel conflict that occurs when multiple partners compete for a sale by undercutting prices.
With the Computer Market Research (CMR) automated Deal Registration module, you can monitor channel conflict and gain a comprehensive insight into each partner opportunity.
We remove the hassle associated with the traditional deal registration process so your business can increase channel sales, resolve conflicts, foster profitable partner relationships, and focus on your bottom line. Vendors can easily manage their deal registration workflow and provide protection to partners who share sensitive pipeline information.
An Automated Module
Deal requests are evaluated, then approved or rejected according to the explicit business rules you put in place.
Tailor your deal registration program so that it meets your unique business needs; drag-and-drop fields into your program forms.
Partners can initiate deal registration requests anywhere, 24/7 using online forms that have a customized look and feel consistent with other programs in your brand.
Receive instant notifications of requests from distributors or partners, and immediately accept or counter-offer requests, or forward them up-line to senior management for higher-level decisions. Partners are then immediately system-notified of the status of their request via confirmation message.
Partners receive system-generated messages regarding expiring deal-deadlines to support communication, enablement, and program compliance.
Ensure GAAP compliance, solve data disputes and support program-guideline integrity with a built-in audit trail.
Ensure access points and workflow regulations to make sure deal request data is in the right hands.
Provide partners with comprehensive reporting insight on approvals and payout statuses.
Increase the amount of registered deals, motivate resellers [to share their pipeline data], build trust and loyalty and reduce conflicts.
End-customer, projected sales, quantity sold, product sold, recurring sales potential, contacts, competitor bids, and more.
Analyze indirect channel performance (e.g., rep/partner) utilizing real-time channel data.
Integration with channel incentive management modules to track rebates, discounts and more.
“In our new CMR-enabled system, the reporting capabilities are significantly deeper than what we had before. We now have detailed dealer registration reports that display opportunities across all partners or break them down by an individual partner over any date range we want. We can also sort by territories and sales reps and we can do analyses by products or product lines.”
–David Grazio, Director, Channel Marketing, Jabra