Digital Co-op Advertising - Revolutionize your Co-op Program Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national
How to Use your Channel Partner Portal Software to Target Value Added Resellers A channel partner portal software is designed to provide a centralized platform to assist vendors in managing, overseeing, and calculating channel activities, as well as help partners, increase productivity and
Unlocking the Benefits of your Channel Sales Data Analytics The integration of channel sales data analytics into a B2B's sales and marketing strategies have provided many companies with insights for identifying potential partners and valuable information for targeting companies that are more likely
2018 Is a Year of Revenue Growth for Tech Vendors Selling Product Through Tech Distribution The vast and rapid growth in technology innovation has transformed the way tech vendors and tech distribution conduct business. After surveying 50+ technology channel executives, the 2018 Global Technology D
Local Digital Co-op Marketing Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating
How to Evaluate the Effectiveness and the Efficiency of your Sales Opportunity Management Process Sales opportunity refers to a process of identifying new revenue opportunities, in the form of existing or qualified potential buyers, that in some stage of your sales pipeline have indicated an i
Unlocking the Power of Automated Data Analysis in the Channel Most manufacturers are only seizing a fragment of the value Automated Data Analysis have to offer to the success of their business and partnerships. Data Analysis is the process of compiling, organizing, evaluating, and drawing c
How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making.
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners In a study conducted by Borrell Associates, it was revealed that an estimated $70 billion was allocated to Co-op advertising programs in 2017 alone. Surprisingly, nearly half of these Co-op marketing
All your Channel Management Solutions in One Place What is a Partner Portal platform? A is a web-based application that gives an outside party a secure yet partitioned access to certain information. Each manufacturer has their own rules and information that they provide their channel partners.