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Co-Op MDF Management – Market Development Funds

Amplify your Indirect Marketing Efforts

With Co-op MDF Management Tools

Request a Demo to See our Co-op MDF Management Module in Action

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Co-op and MDF Management

Computer Market Research’s Co-op MDF management module is designed as a Software-as-a-Service (SAAS) solution. The module links Market Development Funds (MDF) campaigns by providing distributors and resellers with information quickly and easily. The Co-op MDF management module matches campaigns to opportunities, leads and closed deals, and allows partners access to their advertising marketing dollars in a streamlined easy to follow format. As a result, manufacturers are able to clearly communicate with their channel partners.

This management application allows companies to actively engage partners in the sales and marketing process. CMR’s Co-op MDF management module provides manufacturers the ease and simplicity of a customized online form for their Partners.

The system manages the approval, reply notification and closure incentives processes. The whole process takes place in one centralized Web-based solution. By saving time and eliminating paperwork, CMR’s Co-op MDF™ management module allows partners the ability to review data in real-time. The module also sends automatic reminders to partners so that deadlines are kept.

Computer Market Research enables dynamic process flow between thousands of independent partner organizations. However, unlike traditional partnership relationship management (PRM) systems, the Co-op MDF module allows companies to sell more effectively by empowering the individual business owner to actively participate in the marketing process.

Key Features

  • Customize Programs
  • Generates Custom Analytics
  • Tracks Marketing Funds
  • Easily Apply for Funds
  • Automatic Notifications
  • Calculate Partner Payouts
  • Seamless Workflows
  • Allows Instant and Secure Access, 24/7

Customize Programs

Customizable

Set-up multiple fund opportunities and multiple fund types.

Supports accrual and discretionary funding models.

Generates Custom Analytics

Different Performance Analytics

 

Ability to perform channel analytics by territory, reseller, product or distributor.

Tracks Marketing Funds

Different Tracking Functionalities

Tracks marketing funds by customer, territory, or fund type including shows, ads, and training.

Easily Apply for Funds

One Location for all your Channel Marketing Programs

 

Prior approval requests, co-op claims, and market development funds can be easily entered by partners from your partner portal.

Automatic Notifications

Faster Notifications

 

Once approved on your end, partners receive an automated notification that alerts them to begin executing the program.

Calculate Partner Payouts

Multi-level Functions

 

Admins can calculate Co-op MDF based on partner-reported POS and inventory at the program, partner, and transactional level.

Seamless Workflows

Easily Configurable

 

Admins can set-up workflows to approve payments and claims.

Allows Instant and Secure Access, 24/7

Multiple Security Levels

 

Privacy and data security are always assured.

The ability to instantly accessed and downloaded 24/7: Co-op and MDF balances YTD, totals earned YTD, total claims YTD, claims pending and, claims paid out.

Co-op MDF dashboard - Channel Management Solutions

Benefits

Co-op-MDF Management Dashboard

Saves Time

Automates the Process

 

Automatically identifies and lets users know when claim forms are incomplete. Only completed forms reach the claims processing desk.

No More Paper Scuffling

Less Paper Work

As the program nears its end, channel partners can easily upload invoices and proof-of-performance (POP) within the portal; reimbursement requests are automatically routed to corresponding personnel to complete payment.

Reduces Costs

Reduces Admin Processing Work

 

Expedites the administrative process, removing all burdens from channel teams so they can focus on generating the most ROI from their channel marketing budget.

Expedite Campaign Implementation

Accelerates the Process

 

Decrease the time it takes for your marketing campaign to hit the market by automating the request, validation, and authorization process.

Increase Partner Satisfaction and Product Loyalty

Faster Processing

 

Partners no longer have to endure long lead times for approval to execute programs or extensive reimbursement turnaround.

Ensure Complete Data Integrity

Real-Time Audit Trail

 

Computer Market Research maintains an automated (real-time) audit trail to ensure data compliance.

Helps Monitor ROI

Increased ROI Visibility

Ability to constantly track and measure channel program and trade promotion ROI.

Improves Tracking and Monitoring of Account Usage

Streamlined Monitoring of Co-op Programs

 

Improves tracking and monitoring of account usage by setting up annual or quarterly budgets.

Improves Planning and Development of Marketing Programs

Easily Identify New Marketing Opportunities

New marketing programs can be designed based on the actual distributor and reseller performance.

  • Saves Time
  • No More Paper Scuffling
  • Reduces Costs
  • Expedite Campaign Implementation
  • Increase Partner Satisfaction and Product Loyalty
  • Ensure Complete Data Integrity
  • Helps Monitor ROI
  • Improves Tracking and Monitoring of Account Usage
  • Improves Planning and Development of Marketing Programs

What we appreciate the most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful.”

— Buffalo Technology

Buffalo Testimonial CMR

Enhance Partners’ Marketing Activity and Motivation to Perform

See how our Co-op/MDF software works

See How Our Co-op/MDF Software Works

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