Amplify your Indirect Marketing Efforts
With Co-op MDF Management Tools
Co-op and MDF Management
Computer Market Research’s Co-op MDF management module is designed as a Software-as-a-Service (SAAS) solution. The module links Market Development Funds (MDF) campaigns by providing distributors and resellers with information quickly and easily. The Co-op MDF management module matches campaigns to opportunities, leads and closed deals, and allows partners access to their advertising marketing dollars in a streamlined easy to follow format. As a result, manufacturers are able to clearly communicate with their channel partners.
This management application allows companies to actively engage partners in the sales and marketing process. CMR’s Co-op MDF management module provides manufacturers the ease and simplicity of a customized online form for their Partners.
The system manages the approval, reply notification and closure incentives processes. The whole process takes place in one centralized Web-based solution. By saving time and eliminating paperwork, CMR’s Co-op MDF™ management module allows partners the ability to review data in real-time. The module also sends automatic reminders to partners so that deadlines are kept.
Computer Market Research enables dynamic process flow between thousands of independent partner organizations. However, unlike traditional partnership relationship management (PRM) systems, the Co-op MDF module allows companies to sell more effectively by empowering the individual business owner to actively participate in the marketing process.
Key Features
Customizable
Set-up multiple fund opportunities and multiple fund types.
Supports accrual and discretionary funding models.
Different Performance Analytics
Ability to perform channel analytics by territory, reseller, product or distributor.
Different Tracking Functionalities
Tracks marketing funds by customer, territory, or fund type including shows, ads, and training.
One Location for all your Channel Marketing Programs
Prior approval requests, co-op claims, and market development funds can be easily entered by partners from your partner portal.
Faster Notifications
Once approved on your end, partners receive an automated notification that alerts them to begin executing the program.
Easily Configurable
Admins can set-up workflows to approve payments and claims.
Multiple Security Levels
Privacy and data security are always assured.
The ability to instantly accessed and downloaded 24/7: Co-op and MDF balances YTD, totals earned YTD, total claims YTD, claims pending and, claims paid out.
Benefits
Automates the Process
Automatically identifies and lets users know when claim forms are incomplete. Only completed forms reach the claims processing desk.
Less Paper Work
As the program nears its end, channel partners can easily upload invoices and proof-of-performance (POP) within the portal; reimbursement requests are automatically routed to corresponding personnel to complete payment.
Reduces Admin Processing Work
Expedites the administrative process, removing all burdens from channel teams so they can focus on generating the most ROI from their channel marketing budget.
Accelerates the Process
Decrease the time it takes for your marketing campaign to hit the market by automating the request, validation, and authorization process.
Faster Processing
Partners no longer have to endure long lead times for approval to execute programs or extensive reimbursement turnaround.
Real-Time Audit Trail
Computer Market Research maintains an automated (real-time) audit trail to ensure data compliance.
Increased ROI Visibility
Ability to constantly track and measure channel program and trade promotion ROI.
Streamlined Monitoring of Co-op Programs
Improves tracking and monitoring of account usage by setting up annual or quarterly budgets.
Easily Identify New Marketing Opportunities
New marketing programs can be designed based on the actual distributor and reseller performance.
What we appreciate the most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful.”
Enhance Partners’ Marketing Activity and Motivation to Perform
See how our Co-op/MDF software works