How to Make Lower-Tier Channel Partners Look Like Rock Stars
For manufacturers that sell products through diverse, multi-level indirect sales funnels, establishing harmony with channel partners, especially lower-tier channel partners, is a priority.
Implementing strategic, target-specific sales and marketing programs is a wonderful tactic for building motivation among your varied channel network; however, sometimes providing even the most profitable incentives or marketing support doesn’t resonate with lower-tier channel partners.
Even with all the advantages in the world you provide, some channel partners will simply fail to deliver the sales results you need to remain competitive.
CMR is unquestionably one of our best partners. When we sit down with CMR and look for ways to solve a challenge, I feel that we connect with them in a spirit of true partnership.”
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