How to Make Lower-Tier Channel Partners Look Like Rock Stars
What Can You Do to Make Your Lower-Tier Channel Partners Stronger
For manufacturers that sell products through diverse, multi-level indirect sales funnels,
Implementing strategic, and marketing programs is a wonderful tactic for building motivation among your varied channel network; however, sometimes providing even the most profitable incentives or marketing support doesn’t resonate with lower-tier channel partners.
Even with all the advantages in the world you provide, some channel partners will simply fail to deliver the sales results you need to remain competitive.
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“CMR is unquestionably one of our best partners. When we sit down with CMR and look for ways to solve a challenge, I feel that we connect with them in a spirit of true partnership.”