How to Make Lower-Tier Channel Partners Look Like Rock Stars
For manufacturers that sell products through diverse, multi-level indirect sales funnels, establishing harmony with channel partners, especially lower-tier channel partners, is a priority.
Implementing strategic, target-specific sales and marketing programs is a wonderful tactic for building motivation among your varied channel network; however, sometimes providing even the most profitable incentives or marketing support doesn’t resonate with lower-tier channel partners.
Even with all the advantages in the world you provide, some channel partners will simply fail to deliver the sales results you need to remain competitive.
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