Five Important Deadlines that Resellers and Distributors Need to Be Aware of in Order to Prevent Co-op Funds from Expiring
Coop Deadlines for your Coop Marketing Programs
Co-op marketing funds are a great way for resellers and distributor to partner with their vendors to increase ad budget and reach new customers. However, year-after-year half of the funds vendors’ make available to their channel partners goes unspent. There are a number of reasons why co-op funds are wasted or under-utilized. One of the reasons that are easily avoidable is the forfeit and expiration of funds that should be clearly listed in your coop deadlines.
It’s the job of vendors to define Coop deadlines, it’s partners job to keep track of them.
This white paper outlines five of the most important Coop deadlines that resellers and distributors need to be aware of in order to prevent funds from expiring or being forfeited.
Fill out the form on the right to receive your free copy of “Important CoOp Deadlines for Channel Partners to Always Keep in Mind”.
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