How To Set Up Your Market Development Funds Program
Designing Market Development Funds
If you’re like most manufacturers, your partners probably don’t have an easy way to request market development funds. You most likely have designed a market development funds where the process involves filling out paperwork (sometimes on real paper), and it may not be clear whom your partners should reach out to at your corporate office. And even if they can get the funds, they often don’t know where to spend them.
Because there are so many moving parts in designing market development funds, partners often feel overwhelmed. As a result, they end up doing nothing – leaving MDF funds on the table.
After reading this short eBook, you will have a better understanding of these questions:
- Do you know which programs and campaigns funds partners are using and which are driving the most leads?
- Can you review, audit and approve or deny MDF claims in a simple, streamlined way?
- Do you know how you’ll be allocating your MDF next month or next year?
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