Best Practices to Optimize Co-op/MDF ROI
Get the Greatest Return on Your Co-op/MDF Investment
Before deciding on any solution to optimize your coop MDF ROI, consider this: In a recent survey of 102 US technology channel partners, they voted MDF as the least effective channel program. This statistic comes as quite a surprise to vendors, who often offer marketing funds to promote their products. While numbers may vary depending on the source, some estimate that as much as 50% of marketing funds go unused.
We created this white paper to help vendors implement some best practices in their Co-op/MDF program in order to generate a higher ROI.
Grab this guide to learn about:
- Strategies that encourage Co-op/MDF program adoption and ROI
- Common mistakes vendors make when designing their channel marketing program
- How to accelerate the MDF and Co-op process to increase partner loyalty
- Common concerns from channel partners regarding their vendor’s Co-op/MDF channel program
Get the FREE “Best Practices to Optimize Co-op/MDF ROI” white paper, by filling out the simple form to the right.
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