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Best Practices and Guide to Optimize Coop MDF ROI

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The Most Complete Set of Automated Channel Management Solutions

Best Practices to Optimize Co-op/MDF ROI

The Definitive Guide to Optimizing Coop MDF ROI

Before deciding on any solution to optimize Coop MDF ROI, consider this: In a recent survey of 102 US technology channel partners, they voted MDF as the least effective channel program. This statistic comes as quite a surprise to vendors, who often offer marketing funds to promote their products. While numbers may vary depending on the source, some estimate that as much as 50% of marketing funds go unused.

We created this white paper to help vendors implement some best practices in their Co-op MDF program in order to generate a higher ROI.

Grab this guide to learn about:

  • Strategies that encourage Co-op MDF program adoption and ROI
  • Common mistakes vendors make when designing their channel marketing program
  • How to accelerate the MDF and Co-op process to increase partner loyalty
  • Common concerns from channel partners regarding their vendor’s Co-op MDF channel program
Get the FREE “Best Practices to Optimize Co-op MDF ROI” white paper, by filling out the simple form to the right.
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“What we appreciate the most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful.”

– Erny-Jay Mezas, Director of Sales, Buffalo Technology

Our Channel Solutions:

Channel Partner Management

  • Partner Portal
    • Reseller Profile
    • Document Mgmt.
    • Partner Sign-up

Channel Marketing Management

  • Co-op/MDF
  • Rebate Mgmt.
  • Synchronized Channel Marketing

Channel Sales Management

  • Deal Registration
  • Opportunity Mgmt.
  • SPIFF Mgmt.

Channel Data Management

  • Inventory Management
  • Channel POS
  • Ship and Debit/ADCM

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