Best Practices to Optimize Co-op/MDF ROI
The Definitive Guide to Optimizing Coop MDF ROI
Before deciding on any solution to optimize Coop MDF ROI, consider this: In a recent survey of 102 US technology channel partners, they voted MDF as the least effective channel program. This statistic comes as quite a surprise to vendors, who often offer marketing funds to promote their products. While numbers may vary depending on the source, some estimate that as much as 50% of marketing funds go unused.
We created this white paper to help vendors implement some best practices in their Co-op MDF program in order to generate a higher ROI.
Grab this guide to learn about:
- Strategies that encourage Co-op MDF program adoption and ROI
- Common mistakes vendors make when designing their channel marketing program
- How to accelerate the MDF and Co-op process to increase partner loyalty
- Common concerns from channel partners regarding their vendor’s Co-op MDF channel program
Get the FREE “Best Practices to Optimize Co-op MDF ROI” white paper, by filling out the simple form to the right.
“What we appreciate the most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful.”
Our Channel Solutions:
Channel Partner Management
Channel Marketing Management
Channel Sales Management
Channel Data Management
© 2015 Computer Market Research
4669 Murphy Canyon Road, Suite 110
San Diego, CA 92123
1.858.266.1986