Strategies for Deploying a Lucrative Co-op and MDF Program
6 tips for constructing a lucrative Co-op/MDF program
From inexperienced marketers to minimal program participation, the reasons why your Co-op/MDF incentive dollars aren’t producing the results you want can be many and varied. However, in this day and age, in order to create a lucrative Co-op MDF program, you need to think smarter and act faster. With time and a cohesive strategy, your Co-op or MDF program can be your most powerful channel program yet.
This white-paper will help you implement some best practices into your Co-op MDF program in order to increase channel partner utilization of channel marketing funds and generate an actual ROI.
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