How to Recruit [Profitable] Channel Partners for your Business
Most channel managers spend the majority of their time managing current partners. Recruiting profitable channel partners to your business eliminates costly overhead and can increase revenue dramatically.
There are many factors to take into account when on-boarding new channel partners. You will want to ensure you are recruiting companies that fit the correct industry focus, geographical areas, selling capacity and customer base, amongst several other factors. This can be a difficult, yet necessary task.
Having a structured systematic process that takes you all the way from identifying potential partners to onboarding is the best way to ensure your company establishes profitable partnerships.
Key takeaways on how to:
- Make your company attractive
- Build your case in the market
- Demonstrate your commitment
- Highlight the process of deals; sales and marketing programs
“CMR is unquestionably one of our best partners. When we sit down with CMR and look for ways to solve a challenge, I feel that we connect with them in a spirit of true partnership.”
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