The Importance of B2B Sales and Marketing Alignment As the modern buyers' values and habits have changed so have the juxtaposition of different stages in the B2B buying process within the sales and marketing funnel. According to Sirus Decisions, 67% of the B2B buyer's research and decision-making
How to Grow your Business with Synchronized Channel Marketing
Find out How Synchronized Channel Marketing Can Help you Reach More People There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel
How to Make Online Digital Co-op Advertising Programs Work
Digital Co-op Advertising - Revolutionize your Co-op Program Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national
Digital Co-op Advertising Funds for Local Partners
Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing
9 Ways Channel Data Analytics Can Help Boost ROI
How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making.
4 Obstacles and Solutions Facing Co-op Marketing Funds
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners In a study conducted by Borrell Associates, it was revealed that an estimated $70 billion was allocated to Co-op advertising programs in 2017 alone. Surprisingly, nearly half of these . Surveying 17
Top Fifteen Co-Op Management Platform Checklist
Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform Nearly all vendors have Co-op marketing programs in place yet, more than half of them aren’t satisfied with the Co-op management platform they use. The basic reason for vendors' disapproval is reported to be the "co
Important Co-Op Marketing Program Deadlines for Channel Partners
Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to
Channel Partner Marketing with Synchronized Channel Marketing
3 Costly Mistakes Marketers Make That Are Easily Avoidable Channel partner marketing is no walk in the park. It’s as unpredictable as an earthquake, and as complex as a Calculus exam—but nonetheless—a strategy no company survives without. Especially when you consider what today’s marketplace p
How to Create a Successful Performance-Based MDF Program
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating
Market Development Funds Structured for Digital Marketing
As 2017 gains steam, the market development funds continue to adapt to digital. Vendors argue programs which feature MDF are in a world of flux, and partners--with limited digital marketing experience--struggle to execute these incentives The trickle effect of market development funds is affecting
How to Set Up your Market Development Funds Program: Part 2
Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. In part 1 of this 2-part series on “Co-op MDF Strategies for a Better Partner Engagement,” we addressed the importance of removing complexity from your program guidelines. In par
Market Development Funds Best Practices – Part 1
Market Development Funds Best Practices that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate Market Development Funds Best Practices for
Channel Co-op & Market Development Fund (MDF) Best Tactics
best tacBring Definitive Validation Into The Importance Of Joint-Marketing Incentives has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity (Channel Co-op/MDF) to be well justified. Without tangible data that clearly
Co-op MDF Software for Channel Resellers and Distributors
Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and
How to Help Improve Channel Partner Performance
Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op MDF and use it to their strategic advantage. More importantly, the final installment
Co-op MDF Strategies for a Better Partner Engagement
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this
How to Maximize on CO-OP MDF Opportunities – Part 1
Are your Channel Partners Opting-Out of Co-op MDF Opportunities Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each p
Channel Sales and Channel Marketing Programs Components
7 Steps that Bring Clarity to Channel Sales and Channel Marketing Programs Why do partners continue to opt out of channel sales and channel marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely , es
Inbound Channel Marketing: Help Channel Partners Make Money
3 Helpful Tips on Inbound Channel Marketing that Will Help your Channel Partners The influence of inbound channel marketing in today’s digitally-driven world can be hard to fathom. With one in every three people in the world on social media and nearly 4 billion Google searches per day—you’d think
Channel Marketing Enablement Strategy: Content in the Portal
Top Reasons Why Manufacturers Fail to Deploy Adequate Content for Partner Enablement Empowering a channel partner to be motivated, knowledgeable and productive doesn’t happen overnight—and it certainly doesn’t happen without a clear and concise, meticulously outlined channel marketing enablement str
Opportunities to Deals: How to Improve Channel Partners Conversion
How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners conversion of opportunities into deals? If you’re thinking to yourself “Well, yeah, that’s kind of the whole point of channel s
3 Ways to Stop the Waste of Co-op MDF Incentive Programs
How a Vendor Can Coerce Co-op Advertising Programs and MDF Marketing Funds to Ensure a Fruitful Outcome Who doesn’t want to take advantage of free money from Co-op MDF incentive programs? Seems like a rhetorical question, doesn’t it? I sure don’t know many people that would turn down a monet
MDF Program and Co-op Advertising Program Starters’ Guide
A Video Guide for Starting a Co-op Advertising Program and an MDF Channel Incentive Program Welcome to your guide for starting a and Co-op advertising program. We have created a list of 5 questions you will need to answer before starting your program. Don't Have Time to Read this Article
5 Easy to Implement Co-op Fund Management Strategies
Why do Vendors and Manufacturers Run into so many Problems with their Co-op Fund Management? Obviously, this is a loaded question. Of course, problems associated with Co-op fund management rely on many different elements and on the strength of your channel partnerships. Each channel partnership
How to Get Your Co-op Marketing Incentive Program Out of the Mud
4 Co-op Marketing Incentive Program Mistakes Even the Best Manufacturers Make It’s no secret that the strongest partnerships are built on the idea of mutual success. By providing a Co-op marketing incentive program that enhances profitability, training, and support, you are able to help generate n
B2B Mindset – How to Step Inside the Mind of Your Channel Partner
Find Out What Motivates the Modern Day B2B Consumer It’s easier to get inside the mind of the B2C buyer than it is to understand the B2B mindset. For one, the stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this product or service affect my own sel
How to Effectively Implement your B2B LinkedIn Campaigns
LinkedIn: The Number One Platform For B2B Content Marketing If you have a business, LinkedIn can be used as a powerfully versatile tool for running B2B LinkedIn campaigns, attracting (target) audience engagement and awareness. That’s because LinkedIn presents the invaluable opportunity to personify
Accurate and Productive Market Development Funds Strategy
Learn How to Get the Most Out of Your Market Development Funds Programs A Correct market development funds strategy can skyrocket your product into a flurry of riches. But promotional allowances are not only underutilized, but they’re also poorly designed—overflowing with disorganization, vague req
Time to Re-Evaluate Your Existing Co-op Marketing Programs
Automated Co-op Marketing Programs Deliver True Results We’ve conducted a small-scale study on vendor’s Co-op marketing process and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI. When 50% of funds are recirculated bac
4 Steps to Molding an Efficient and Effective Co-op MDF Program
Channel partner dynamics are more volatile than ever. More and more manufacturers are now focused on increasing their channel partners' uptake. There is an imperative need for manufacturers to provide their partners with a simple yet effective Co-op MDF program that is configured to accommodate the m
MDF Program Strategy Discussion with Channel Expert Patricia Rush
MDF Program Strategy has always been an integral part of many channel programs For our first Channel Expert Q&A blog post, we reached out to Patricia Rush, Channel Consultant and President of RushToChannel. The focus of the interview was MDF program strategy. Like Computer Market Research, Rush
Multi-Vendor Marketing Funds – A Module for Channel Partners
Computer Market Research has launched a web-based module for channel partners to manage their multi-vendor marketing funds Del Heles, President of CMR, shared his excitement for the new module. “We’ve been helping vendors manage their Co-op and MDF programs for years, so the processes themselves are
Multi-Vendor Co-op MDF Program Management – What Is It?
Access more funds, spend more funds, strengthen your Multi-Vendor Co-op MDF channel marketing funds Majority of channel partners have large networks of vendors, most of which offer Co-op dollars or MDF. Having access to multi-vendor Co-op MDF programs makes it difficult for channel partners to
Channel Program Strategy: Setting Up Your Channel for Success
Large Technology Companies Are Considering Revising their Channel Program Strategy The channel landscape has undergone tremendous changes. These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. Vendors who are starting to realize the
Should You Have A Channel Partner Co-Op MDF Program?
Channel Partner Co-op MDF Program: 50% of partners disincline to take advantage of a Coop/MDF program Before deciding on any solution for your partner Co-Op MDF Program, consider this: In a recent survey of 102 US technology channel partners, they voted Co-op/MDF as the least effective channel
How to Deal with Unused Channel Marketing Funds Dilemma
Most of your partners are involved in more than one channel marketing program Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of dollars
Channel Partner Marketing Application – Empower Your Business
Computer Market Research, Ltd. (CMR™) announced the release of their new Channel Marketing Application, Co-op/MDF™ Module. San Diego, California - January 20, 2009 - Computer Market Research, Ltd. (CMR™), an industry leader in Trade Promotion Management, POS and Inventory Reporting Solutions for man
Automated Coop MDF Released by Computer Market Research
March 26, 2007 by Pedro Pereira - Published on ChannelInsider.com. CMR Ltd., a software developer and Channel Management consultant based in San Diego, aims to change the process of logging and tracking the data related to MDF (Market Development Funds) and Co-op dollars by introducing its Automated
Computer Market Research Helps Optimize Channel Marketing Funds
Many Leading Manufacturers Rely on CMR to Organize, Manage and Optimize Channel Marketing Funds Data and Channel Management Processes March 15, 2007 ANAHEIM, CA and SAN DIEGO, CA - (MARKET WIRE) - Published on www.MarketWire.com, www.CustomerThink.com. CMR, an industry leader in Trade Promotion M
Collecting Channel Data Best Practices Acquired by CMR
3 Steps and Best Practices in Collecting Channel Data San Diego, California - April 14, 2004 - Accurate, complete and timely information arriving from the channel regarding all aspects of the moment that the sale was made, provides the manufacturer with crucial information about who, when, why,