3 Costly Mistakes Marketers Make That Are Easily Avoidable Channel partner marketing is no walk in the park. It’s as unpredictable as an earthquake, and as complex as a Calculus exam—but nonetheless—a strategy no company survives without. Especially when you consider what today’s marketplace p
Channel Marketing Management
Computer Market Research's Channel Marketing Management articles examine and explain different approaches to marketing with channel partners.
In this category, we discuss ways to optimize channel partner motivation, performance, and loyalty through incentive programs that seamlessly integrate into your business infrastructure.
We also cover areas of channel marketing such as:
- How to measure your ROI on Co-op/MDF and rebate programs
- How to encourage partner participation and utilization of marketing funds
- How to align incentive spending with business objectives
- How to realize which partners to invest more and gain granular business intel for product road mapping.
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating
As 2017 gains steam, the market development funds continue to adapt to digital. Vendors argue programs which feature MDF are in a world of flux, and partners--with limited digital marketing experience--struggle to execute these incentives The trickle effect of market development funds is affecting
Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. In part 1 of this 2-part series on “Co-op MDF Strategies for a Better Partner Engagement,” we addressed the importance of removing complexity from your program guidelines. In par
How to Create a Successful MDF Programs that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how to design a successful MDF programs that lead
Bring Definitive Validation Into The Importance Of Joint-Marketing Incentives. Money spent in the channel has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity (Channel Co-op/MDF) to be well justified. Without
Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and
Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op MDF and use it to their strategic advantage. More importantly, the final installment
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this
Are your Channel Partners Opting-Out of Co-op MDF Opportunities Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of