Channel Marketing Management
Computer Market Research's Channel Marketing Management articles examine and explain different approaches to marketing with channel partners.
In this category, we discuss ways to optimize channel partner motivation, performance, and loyalty through incentive programs that seamlessly integrate into your business infrastructure.
We also cover areas of channel marketing such as:
- How to measure your ROI on Co-op/MDF and rebate programs
- How to encourage partner participation and utilization of marketing funds
- How to align incentive spending with business objectives
- How to realize which partners to invest more and gain granular business intel for product road mapping.
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners
Local Co-op Marketing Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story
Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform
Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to
3 Costly Mistakes Marketers Make That Are Easily Avoidable Channel partner marketing is no walk in the park. It’s as unpredictable as an earthquake, and as complex as a Calculus exam—but nonetheless—a strategy no company survives without. Especially when you consider what today’s marketplace p
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating
As 2017 gains steam, the market development funds continue to adapt to digital. Vendors argue programs which feature MDF are in a world of flux, and partners--with limited digital marketing experience--struggle to execute these incentives The trickle effect of market development funds is affecting
Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. In part 1 of this 2-part series on “Co-op MDF Strategies for a Better Partner Engagement,” we addressed the importance of removing complexity from your program guidelines. In par
How to Create a Successful MDF Programs that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how to design a successful MDF programs that lead