Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their
How to Optimize your Channel Rebate and SPIF Programs
Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However, wi
Channel Program Strategy: Setting Up Your Channel for Future Success
The channel landscape has undergone tremendous changes. Changes from "Second Platform" to "Third Platform" stage of IT is leaving businesses who rely on traditional IT infrastructure behind. Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. However,
Co-op MDF Programs: Dealing with Unused Channel Marketing Funds
Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of
Managing Co-op Funds – 5 Easy Co-op Management Strategies
Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is w
Creating Successful Channel Partner Sales and Marketing Programs
Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs. But, arguably
How to Grow your Business with Synchronized Channel Marketing
Find out How Synchronized Channel Marketing Can Help You Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel
How to Make Online Digital Co-op Advertising Programs Work
Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national
Digital Co-op Advertising Funds for Local Channel Partners
Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a
4 Obstacles and Solutions Facing Co-op Marketing Funds
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners. In a study conducted by Borrell Associates, it was revealed that an estimated $70 billion was allocated to Co-op advertising programs in 2017 alone. Surprisingly, nearly half of these Co-op
Top Fifteen Co-Op Management Platform Checklist
Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform. Nearly all vendors have Co-op marketing programs in place yet, more than half of them aren’t satisfied with the Co-op management platform they use. The basic reason for vendors' disapproval is reported to be the ""
Important Coop Marketing Program Deadlines for Channel Partners
Five Important Coop Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to
How to Create a Successful Performance-Based MDF Program
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating
Channel Incentive Program – 7 Things you Need to Succeed
Take your Channel Incentive Program to New Heights by Following these Easy 7 Steps. Over the course of the past decade, there has been a continual shift in manufacturers’ perception in creating successful channel incentive program; a fluctuation in spending that has long divided channel teams, w
Digital Market Development Funds Structured for Digital Marketing
Vendors argue programs which feature MDF are in a world of flux, and partners--with limited digital marketing experience--struggle to execute these incentives. The trickle effect of market development funds is affecting all parties. Vendors must recognize their value to partners not only as a
Market Development Funds Program Set Up Guide
How to Optimize your Market Development Funds Program Performance. Today we are going to jump into the systematic instructions as to what a comprehensive Channel Market Development Funds Program template should look like. Partners will be able to use your Market Development Funds program guide not
Market Development Funds Best Practices that Increase ROI
Market Development Funds Best Practices that Demonstrates your Interest in the Success of Channel Partners. One of the Market Development Funds Best Practices that is easily overlooked is the vendor’s interest in the success of its partner. Dale Carnegies famously coined, “You can make more fri
Best Co-op and MDF Strategies for Manufacturers
Co-Op and MDF Strategies for Eradicating the Obscurity of Indirect Marketing-ROI. has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity to be well justified. Without tangible data that clearly defines the
Building Channel Incentive Programs for Maximum Effectiveness
Learn How High-Impact Channel Incentive Programs can lead to Mutual Vendor/Partner Success. Selling products via partner ecosystems is no easy feat. That's why building channel incentive programs are so important to channel vendors; it gives you the opportunity to demonstrate your unique value as
Co-op MDF Strategies for a Better Partner Engagement
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships. There are plenty of reasons why billions of market development dollars go unused each year. From cumbersome reimbursement processes to more attractive incentives offered by other vendors, from
How to Maximize on CO-OP MDF Opportunities
Are your Channel Partners Opting-Out of Co-op MDF Opportunities? Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of
Best Practices for Improving your Channel Incentive ROI
Best Practices for a Successful And Improved Channel Incentive ROI. Vendors depend on channel partner incentive programs to drive the performance of products and penetrate new markets. Therefore, it is fair to say that to improve their channel incentive ROI, best practices in offering partners
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners. If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each p
7 Components of a Successful Channel Marketing Program
7 Steps that Bring Clarity to Channel Marketing Programs. Why do partners continue to opt-out of channel marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely , especially when the incentive is easily
Inbound Channel Marketing: Help Channel Partners Make Money
3 Helpful Tips on Inbound Channel Marketing that Will Help your Channel Partners. The influence of inbound channel marketing in today’s digitally-driven world can be hard to fathom. With one in every three people in the world on social media and nearly 4 billion Google searches per day—you’d thin
Increase Partner Commitment with Channel Incentive Programs
Are your Channel Incentive Programs Producing any ROI or Increasing Partner Commitment? The amount of dollars spent on channel incentives this year is expected to reach a borderline ludicrous sum of money (approximately $70B). This jaw-dropping number is mainly because of one thing: channel i
Channel Marketing Enablement Strategy: Content in the Portal
Top Reasons Why Manufacturers Fail to Deploy Adequate Content for Partner Enablement. Empowering a channel partner to be motivated, knowledgeable and productive doesn’t happen overnight—and it certainly doesn’t happen without a clear and concise, meticulously outlined channel marketing enablement st
Opportunities to Deals: Improving Channel Partners Deal Conversion
How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners conversion of opportunities into deals? If you’re thinking to yourself “Well, yeah, that’s kind of the whole point of channel s
Channel Partner Marketing Tools: Now is the Time to Start a Blog
Special Method in Channel Partner Marketing. Manufacturers are constantly in search of the best practices and most practical channel partner marketing tools. When you think of how a channel partnership was made successful, what comes to mind? The manufacturer provided prompt and complete
Get Your Co-op Marketing Incentive Program Out of the Mud
4 Co-op Marketing Incentive Program Mistakes Even the Best Manufacturers Make. By providing a Co-op marketing incentive program that enhances profitability, training, and support, you are able to help generate new opportunities for business growth. Ever hear that old saying “you can’t have your c
How to Effectively Implement your B2B LinkedIn Campaigns
LinkedIn: The Number One Platform For B2B Content Marketing. If you have a business, LinkedIn can be used as a powerfully versatile tool for running B2B LinkedIn campaigns, attracting (target) audience engagement and awareness. That’s because LinkedIn presents the invaluable opportunity to p
4 Steps to Molding an Efficient and Effective Co-op MDF Program
Channel partner dynamics are more volatile than ever. More and more manufacturers are focusing on efforts to increase their channel partners' uptake. There is an imperative need for manufacturers to their partners with a simple yet effective Co-op MDF program that is configured to accommodate the
MDF Program Strategy Discussion with Channel Expert Patricia Rush
MDF Program Strategy has always been an integral part of many channel programs. For our first Channel Expert Q&A blog post, we reached out to Patricia Rush, Channel Consultant and President of RushToChannel. The focus of the interview was MDF program strategy. For the past 30 years, Rush has
Multi-Vendor Marketing Funds Management – What Is It?
Access More Funds, Spend More Funds, Strengthen your Multi-Vendor Co-op MDF Marketing Funds Management. The majority of channel partners have large networks of vendors, most of which offer Co-op dollars or Market Development Funds (MDF). However, having access to multi-vendor marketing funds makes