In this category, we examine and explain different approaches to marketing with channel partners as well as ways to optimize channel partner motivation, performance, and loyalty through incentive programs that seamlessly integrate into your business infrastructure.
We also cover areas of channel marketing such as:
Digital Co-op Advertising – Revolutionize your Co-op Program Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national exposure. However, on the local level, vendors and the sector of the marketYour Read More Link Text
Local Digital Co-op Marketing Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme. Smaller business owners knowYour Read More Link Text
How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Boosting sales performance in direct and indirect sales channel is complex. In many businessYour Read More Link Text
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners In a study conducted by Borrell Associates, it was revealed that an estimated $70 billion was allocated to Co-op advertising programs in 2017 alone. Surprisingly, nearly half of these Co-op marketing funds were never used. Surveying 178 marketing companies that provideYour Read More Link Text
Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform Nearly all vendors have Co-op marketing programs in place yet, more than half of them aren’t satisfied with the Co-op management platform they use. The basic reason for vendors’ disapproval is reported to be the “complexity” of their Co-op management platform. The nature of Co-op advertising programsYour Read More Link Text
Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners. Only half of this $70 billion wasYour Read More Link Text
3 Costly Mistakes Marketers Make That Are Easily Avoidable Channel partner marketing is no walk in the park. It’s as unpredictable as an earthquake, and as complex as a Calculus exam—but nonetheless—a strategy no company survives without. Especially when you consider what today’s marketplace presents businesses with: An overloaded saturation of “look at me” contentYour Read More Link Text
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating their performance. There are endless to fuel your distributor’s demand generation workflow, but aYour Read More Link Text
