Channel Marketing Management

In this category, we examine and explain different approaches to marketing with channel partners as well as ways to optimize channel partner motivation, performance, and loyalty through incentive programs that seamlessly integrate into your business infrastructure.

We also cover areas of channel marketing such as:

  • How to measure your ROI on Co-op/MDF and rebate programs
  • How to encourage partner participation and utilization of marketing funds
  • How to align incentive spending with business objectives
  • How to realize which partners to invest more and gain granular business intel for product road mapping.