Unlocking the Benefits of your Channel Sales Data Analytics The integration of channel sales data analytics into a B2B’s sales and marketing strategies have provided many companies with insights for identifying potential partners and valuable information for targeting companies that are more likely to engage. Some benefits of utilizing channel sales data analytics are: A better understandingYour Read More Link Text
How to Evaluate your Sales Opportunity Management Process
How to Evaluate the Effectiveness and the Efficiency of your Sales Opportunity Management Process Sales opportunity refers to a process of identifying new revenue opportunities, in the form of existing or qualified potential buyers, that in some stage of your sales pipeline have indicated an interest in your product. In B2B, sales opportunity management is essentially managingYour Read More Link Text
How to Prompt your Distributors to Submit POS Information
9 easy and effective tactics you can use to motivate channel partners and distributors to submit POS information When it comes to channel distribution, acquiring accurate and timely POS information is your bread and butter. As a manufacturer, you depend on POS information [from distributors and channel partners] to facilitate critical business decisions, reward partners andYour Read More Link Text
SaaS vs. On-Premise: Which is Better for your Sales Channel
Understanding what’s best for your business: SaaS vs. on-premise The trade-offs are complex. The results and consequences are obscure. The need to decide SaaS vs. on-premise swiftly, perceptively and without disruption mandates careful scrutiny. For channel-intensive businesses, the decision to opt for a Software-as-a-service (SaaS) cloud-computing provider versus developing an internal, on-premise hosting center is a major challenge;Your Read More Link Text
9 Ways to Encourage Distributors to Submit Channel POS Data
The following information draws on 30+years working with manufacturers on how they can encourage distributors to submit channel POS data It should be clear by now that encouraging distributors to hand over their Channel POS data is neither quick nor simple. The fear of disintermediation [i.e., manufacturers using channel POS data to eliminate distributors fromYour Read More Link Text
Channel Incentive Program Creation and Implementation
Learn How High-Impact Channel Incentive Program Creation and Implementation can lead to Mutual Vendor/Partner Success Selling products via partner ecosystems is no easy feat. That’s why channel incentive program creation and implementation is so important to channel vendors; it gives you the opportunity to demonstrate your unique value as a business partner. However, given theYour Read More Link Text
Business Management Tools that Will Transform your Productivity
The following tools and suggestions are designed to help you walk into work feeling less stressed, organized and more productive than ever before.
Channel Incentive Best Practices for Vendors
Best Practices for a Successful Channel Incentive Program Vendors depend on channel incentive programs to drive the performance of products and penetrate new markets. Therefore, it is fair to say that channel incentive best practices are the objective of every vendor. Partners rely on incentives as essential towards margin growth and bottom line sustainability. AsYour Read More Link Text
Channel Partner Sale Strategy by Employing Psychology
How to Improve Partner Relationship Management with Psychology Successful Channel Partner Sale Strategy is a result of several factors. In today’s ever competitive ‘channel’ realm, distributors/resellers are blessed with an embarrassment of selections regarding which products they can sell. In the past, channel partners were the ones that had to fight for manufacturers’ attention; nowadays,Your Read More Link Text
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each provider possesses different objectives, value propositions, services, markets, attributes, needs, etc.Your Read More Link Text
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