In the ever-evolving world of manufacturing, one aspect that should never be overlooked is sales channel management. This crucial component can make or break a company's success, particularly in today's competitive global market. What is Sales Channel Management? Sales channel management is the
Channel Sales Strategy: A Comprehensive Guide for Manufacturers
In the competitive world of manufacturing, a good channel sales strategy can make all the difference. As a manufacturer, you need to be able to reach your target audience effectively and efficiently. That's where a sound channel sales plan comes in. This article will delve into the details of
The Power of Channel Sales Management: A Framework for Success
As a manufacturer, you understand the crucial role that channel sales play in your business. It's how you reach a wider audience, penetrate new markets, and scale your operations. However, managing these channels effectively can be a daunting task. That's where channel sales management comes into
Embrace the Future with Channel Sales Automation: A Game-changer for Manufacturers
In the highly competitive manufacturing industry, businesses are always on the lookout for innovative ways to streamline their operations and increase efficiency. One such method that's gaining significant traction is channel sales automation. This powerful tool can revolutionize your sales
Harnessing the Power of Opportunity Management Tools in Manufacturing
In the manufacturing industry, opportunities are like gold mines waiting to be discovered. However, unearthing these hidden treasures requires more than just raw intuition and guesswork - it demands a strategic approach powered by opportunity management tools. In this blog post, we will delve into
Opportunity Management Process: A Key to Success in Manufacturing
In the competitive landscape of manufacturing, the ability to identify, track, and capitalize on opportunities is crucial. This is where the 'Opportunity Management Process' comes into play. It's a strategic approach that helps manufacturers not just survive, but thrive in their
Finding the Best Deal Registration Software for Your Business
In the digital era, businesses are constantly seeking innovative ways to streamline their operations and increase efficiency. One such innovation is deal registration software, a tool that has become integral to many organizations' sales processes. But with so many options on the market, how can you
Streamline Your Business with SPIF Management: A Game-Changer for Channel Revenue
In the digital age, businesses are always on the prowl for innovative ways to boost sales and increase profitability. One of the most effective strategies that companies have embraced is Sales Performance Incentive Fund (SPIF) programs. However, managing such programs can be a daunting task due to
Evaluating the Effectiveness of a Deal Registration Program
A deal registration program has been the cornerstone of many successful vendor-channel partner relationships. The core objective of such a program is to facilitate smooth price negotiations, promote collaboration, and ensure mutual benefits. But how does a vendor measure their deal registration
Why Not Every Vendor Offers Deal Registration?
In the intricate and rapidly evolving business landscape, vendors constantly grapple with the problem of fine-tuning their pricing models. One significant mechanism in the modern sales approach is the concept of vendor deal registration. Essentially, deal registration is a protective policy employed
Importance of Sales Territories for Managing SPA Programs
Special Pricing Agreements (SPAs) are an essential part of business strategy for many vendors, allowing them to provide discounts to certain customers for different reasons. Defining sales territories is critical in the implementation of SPAs for several reasons, including competition management,
Best Practices For Successful Distributor Incentive Programs
Distributor incentive programs can be an extremely effective tool to boost loyalty, maximize profits, and reach sales goals. Properly managed programs are beneficial not only for distributors but vendors as well, leading to: Stronger relationships Repeat purchases Reaching more
5 Tips to Boost Morale and Improve Channel Sales Performance
Low confidence can chip away at your channel partners' sales performance, and the result is one that will probably be a drain to your bottom line. As the late football great Vince Lombardi once said, “Confidence is contagious and so is lack of confidence, and a customer will recognize both.” So,
How to Shorten Your Channel Sales Cycle to Increase Revenue
Every salesperson’s dream is to shorten the time between generating a lead and closing the sale. Trust me when I say it is easier said than done. But the quicker you get your customers through the sales funnel, the better for your business. A shorter channel sales cycle frees up time for your sales
Channel Sales Performance Management Best Practices
Channel sales performance management is not for the faint of heart. There are many things to consider, including how you will manage each of your channel partners and their respective teams. Your sales channel partners are integral to your channel system. So it is in your best interest to set them
Best Methods for Achieving Accurate Channel Sales Forecasts
How wonderful would it be to predict the future with even the slightest chance of accuracy? Welcome to channel sales forecasting! Sales forecasting provides a Back to the Future foundation for leaders’ decision-making about business operations. It also directly impacts how leaders make informed
How to Improve Your Indirect Channel Partner Incentive Programs
Channel partners are an integral piece of the operation for many high-tech companies. A significant portion of revenue for companies that sell through the channel comes from indirect channel partners. However, misaligned incentive programs can become a company’s largest expenditure. Mismanaged
Best Remote Channel Sales Strategies to Enhance Your Business
The future is now. We are dead smack in the middle of the digital age. And if you have not noticed by now, there are big benefits to operating your business remotely. Especially for your sales channels. For one, it lowers costs and increases flexibility. Second, it opens the door to new target
Best Channel Sales Enablement Strategies and Tools
Growing your business falls squarely on the shoulders of your sales team, so it is up to your organization to set them up for success. After all, their success results in increased sales, which translates to more money and more customer interactions. If you want to keep up with the competition, this
Channel Sales Process and its Seven Stages
Not all sales efforts are created equal, nor do they always turn into a sale. Top-performing sales reps often rely on a channel sales process, known as a sales funnel, to track customer behavior and habits throughout the purchasing process. Consider the sales funnel as a roadmap of your customer’s
Best Channel Sales Strategies During a Pandemic
The phrase “business as usual” has taken on new meaning in the wake of a pandemic. COVID-19 has forced many businesses to adjust operations and adapt their channel sales strategies to keep product pipelines flowing and customers satisfied. With all things considered, companies have made a quick
SPIFF Incentives – Creating an Effective Sales Rewards Program
SPIFF sales programs are short-term incentives designed to encourage changes in the behavior of sales teams in order to increase profits. Such sales incentive programs reward partners for improved performances, and, if implemented correctly, help increase partner loyalty. In general, SPIFF incentive
International Channel Sales Programs – Challenges and Solutions
Developing a for a single market is no easy task for a vendor. So, it should come as no surprise that building a channel partner sales program across the globe adds layers of complexities and difficulties. Deploying and maintaining a successful international channel sales program requires thorough
How to Optimize your Channel Rebate and SPIF Programs
Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However,
5 Key Characteristics of a Successful Deal Registration Program
A structured and Well-Organized Partner Deal Registration Program Can Offer Numerous Benefits for Manufacturers Deal registration programs provide a vital factor in a vendor’s value proposition. Deal Registrations provide vendors the measure to reward partners who are driving growth in their market
Successful Channel Partner Sales and Marketing Programs
Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs. But, arguably
Channel POS Data Management System – A Powerful Sales Tool
A Channel POS Data Management System that Helps you Target Specific Customers. In-depth knowledge of customers and point-of-sale activity are critical aspects of any successful marketing and sales strategy. Having an accurate, up-to-date snapshot of the customer base is especially vital to
Channel Sales Checklist Discussion with Channel Expert Dede Haas
A 13-Point Channel Sales Checklist to Discover If Your Company Is Ready to Join the Channel. Dede Haas is an award-winning high-tech sales channel professional and founder of DLH Services. As an expert in channel management, Dede has created innovative and successful channel programs and sales
Improve Channel Sales by Unlocking the Benefits of your Data
How to Evaluate your Sales Opportunity Management Process
How to Evaluate the Effectiveness and Efficiency of your Sales Opportunity Management Process. Sales opportunity refers to a process of identifying new revenue opportunities in the form of existing or qualified potential buyers that in some stage of your sales pipeline have indicated an interest in
How to Prompt your Distributors to Submit POS Information
Effective tactics you can use to motivate channel partners and distributors to submit POS information. When it comes to channel distribution, acquiring accurate and timely POS information is your bread and butter. As a manufacturer, you depend on Submitted POS information to facilitate critical
SaaS vs. On-Premise: Which is Better for your Sales Channel
Understanding what's best for your business: SaaS vs. on-premise. The trade-offs are complex. The results and consequences are obscure. The need to decide SaaS vs. on-premise swiftly, perceptively and without disruption mandates careful scrutiny. For channel-intensive businesses, the decision to
Channel Incentive Program – 7 Things you Need to Succeed
Take your Channel Incentive Program to New Heights by Following these Easy 7 Steps. Over the course of the past decade, there has been a continual shift in manufacturers’ perception in creating successful channel incentive program; a fluctuation in spending that has long divided channel teams,
SPAs – Unique Value to Distribution Channels
Are you Utilizing Special Pricing Agreements for Distribution Partners to their Full Effect? The ability to maintain pricing flexibility in the distribution channel offers companies with an incredible advantage. Predominantly, manufacturers that offer special pricing agreements (SPAs) to their
9 Ways to Encourage Distributors to Submit Channel POS Data
The following information draws on 30+ years of working with manufacturers on how they can encourage distributors to submit POS data. When it comes to channel distribution, acquiring accurate and timely POS data information is your bread and butter. As a manufacturer, you depend on POS information
Building Channel Incentive Programs for Maximum Effectiveness
Learn How High-Impact Channel Incentive Programs can lead to Mutual Vendor/Partner Success. Selling products via partner ecosystems is no easy feat. That's why building channel incentive programs are so important to channel vendors; it gives you the opportunity to demonstrate your unique value as
The Risks of Managing Channel Incentives with Spreadsheets
The Surprising, and Unfortunate Truth About Spreadsheets. You depend on your channel incentive and special pricing agreements to help drive revenue. You also need these programs to improve the performance of products and channel partners. However, the administrative ‘status quo’ of these programs
Best Practices for Improving your Channel Incentive ROI
Best Practices for a Successful And Improved Channel Incentive ROI. Vendors depend on channel partner incentive programs to drive the performance of products and penetrate new markets. Therefore, it is fair to say that to improve their channel incentive ROI, best practices in offering partners
Channel Partner Sale Strategy by Employing Psychology
How to Improve Partner Relationship Management with Psychology. Successful Channel Partner Sale Strategy is a result of several factors. In the past, channel partners were the ones that had to fight for manufacturers’ attention; nowadays, it’s very much the opposite: manufacturers have to prove
Channel Partner Recruitment Using Channel Incentive Programs
Creating Sales and Marketing Programs for Channel Partner Recruitment. In the past, channel partner recruitment, attracting solution providers, VARs, distributors, resellers, etc., to join your partner program was easy. When it came to incentives, businesses competing in indirect sales didn’t
5 Characteristics that Make a Channel Sales Representative Great
Characteristics of a Successful Channel Sales Representative. In such a competitive landscape, channel sales representatives and managers serve an imperative purpose. So which traits in a channel sales representative matter most? Persistence and a persuasive mentality are key, as are client
Channel POS Data Delivers Insight into Your Distribution Channels
Enhance your Channel by Employing a Robust Channel POS Data Management System The customer is the most vital aspect of any business. Without customer knowledge, management can only guess how to sell a product. Channel POS data obtained from reporting partners contain crucial and fundamental
Developing a Channel Sales Program that is Built to Last
How to Build an Effective and Profitable Channel Sales Program. As channel vendors head into a new year, with optimism and a pristine outlook, it’s without question there are inescapable challenges which lie ahead. Uncertainty about the future is of top concern, as is monitoring [incentive]
3 Tips for Improving Channel Sales Forecasting
Strategies for Creating a More Effective Channel Sales Forecasting Process. Accuracy of channel sales forecasting continues to be a cornerstone problem for companies participating in the indirect sales funnel. Next to evaluating the effectiveness (i.e., return on investment) of channel incentive
How Do Manufacturers in the Supply Chain Increase their Value?
3 Methods Used by the Supply Sales Managers to Drive Value in the Channel. On the surface, measuring value in the supply chain appears black and white: a quantifiable and objective piece of data that defines a company’s status. But, the process in which a company acquires its value is anything but
SPIFF Programs: How to Encourage Channel Partner Participation
Since the mid-19th century, Spiff programs (Special Payment Incentive for Fast Sales) have been a staple in corporate engagement—widely regarded as the most popular and effective form of incentives that are used in modern business. Unlike other incentive programs that can be on the confusing
Deal Registration Benefits for Vendors and their Partners
5 Reasons for Implementing a Deal Registration Program into a Vendor's Channel Infrastructure. A properly implemented deal registration benefits both the vendor and their partners In the modern , where competition and competitive positioning is fiercer than ever, the mutual success of vendor and
Channel Sales Strategy: How to Develop an Effective Sales Tactic
Creating an Effective Channel Sales Strategy for Success. Successful channel sales executives build their careers on the ability to repeatedly achieve or exceed their target revenue goals each year. More often than not, what defines these executives from others is their ability to build an
Increase Channel Sales and Improve Partner Performance
Strategies for Helping Channel Partners Increase Sales. Your channel partners look for quality information and tools to sell your products. With dedicated support, regular communication and training - coupled with innovative channel sales management solutions - manufacturers have the ability to
Channel Incentive Management for Advancing Partnership
Understanding Ship and Debit and Channel Incentive Management. If structured correctly, the channel market is like playing dominos; seamlessly weaving its way towards its enviable end with consistency and ease. Unfortunately, channel incentive management and creating transactions with accurate
6 Key Guidelines for Successful Channel Sales Incentive Programs
Why your Traditional Channel Sales Incentive Programs are Failing. Anything worth doing is worth doing well. That’s certainly the case when it comes to a company and its channel sales incentive programs for partners. Managing indirect channel sales incentive programs and price adjustments are
Automated Deal Registration Software Features and Benefits
Increase Sales by Using an Automated Deal Registration Software. Capitalizing on leads is a core component of a successful B2B campaign. Using an automated deal registration software is one of the best ways to achieve such opportunities. By implementing deal registration into your , you not only
Discussing Automated Channel POS System with Sheila O’Neil
Automated Channel POS System Provides Real-Time, On-Demand Information from your Channel Partners. Sheila O’Neil is the President and Founder of SM O’Neil Consultants. In this Channel Expert Q&A, O’Neil offers her expertise in Automated Channel POS Systems and their influence on creating
Best Deal Registration Practices for Overcoming Channel Conflict
Deal registration programs are extremely attractive to distributors. But, without a robust, user-friendly and customizable program or process in place, deal registration loses its to distributors. So, it is understandable for manufacturers to constantly seek the best deal registration practices.
Sarbanes-Oxley Act – CMR Solves Inaccurate Reporting
The Revolutionary Sarbanes-Oxley Act of 2002 (SarbOx). The Sarbanes-Oxley Act has come to pass as a consequence of the scandals found in the untruthful quarterly and annual reports of certain public companies. Among other unethical business practices, investors and government officials were