Partner Onboarding: How to Set the Stage for a Successful Rapport
Every successful channel partner onboarding begins at, well, the beginning.
Partner onboarding is a critical step in developing profitable, long-lasting relationships. It’s the first tangible interaction partners have with your channel account manager, so this process should be designed with acute attention to detail, seamless accessibility, and careful communication. A poor onboarding experience all but deflates the value partners had with you initially and sets the stage for a short-term, unproductive business alliance.
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