Generational Gaps - An Obstacles in Channel Partnerships!
As more and more college students enter the workforce, generational gaps in the channel and the issues that it causes are becoming unavoidable.
Understanding unique generational gaps in a channel partnership can be critical for effective partner engagement and a lucrative partnership.
Computer Market Research sat down with two-channel experts, Ken Thoreson, and Keith Lubner, to discuss the issue that arises from a multigenerational partnership and what needs to be done by channel managers to bridge the gaps.
In this interview we discussed:
- The issues and problems generational gaps are causing
- What needs to be done to connect across generational gaps
- How can generational gaps be bridged
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