Generational Gaps - An Obstacles in Channel Partnerships!
As more and more college students enter the workforce, generation gaps and the issues that it causes are becoming unavoidable.
Understanding unique generational gaps in a channel partnership can be critical for an effective partner engagement and a lucrative partnership.
Computer Market Research sat down with two-channel experts, Ken Thoreson and Keith Lubner, to discuss the issue that arises from a multigenerational partnership and what needs to be done by channel managers to bridge the gaps.
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