Synchronized Channel Marketing Automation
Synchronized channel marketing automation refers to the syndication of content between vendors and channel partners.
Once a vendor creates marketing materials for partners, our marketing automation platform seamlessly integrates content into co-branded digital campaigns and queues them for distribution to channel partner’s digital network.
Synchronized channel marketing automation helps to perpetuate a vendor’s brand identity via channel networks without losing its underlying value proposition, angle or focus.
Our easy-to-use marketing automation platform allows businesses and entrepreneurs to create and distribute the following content with their digital network and obtain robust analytics to measure success:
- Email marketing
- Social media automation
- Build promotional campaigns
- Weekly newsletters
- Product announcements
- Referral and contact management
- Landing pages
- Co-branded content (channel partner marketing)
Channel marketing automation will transform the way you market your business. You are able to build promotional campaigns, create demand, and engage with your community — all on a single platform.
Our platform provides marketers with a robust solution for creating, scheduling and distributing marketing materials for customers.
Vendors and channel partners have access to the tools to automatically reach a broader scale audience without the aches and pains of trying to manually manage and share online marketing content.
Key Features of our Marketing Automation Module
Customize your Message
Embedded with an easy-to-use drag and drop features, seamless editing tools, diverse templates, and customizable aesthetic design.
Automate your Social Media Campaigns
Use this channel marketing automation platform to build and cultivate relationships with your audience on Facebook, Twitter, and LinkedIn
A fully stocked pipeline of high-quality content you can segment, schedule, coordinate, share, target and publish.
Choose from eye-catching, beautiful templates or create your own landing page from scratch.
Upload and share white papers, Word documents, PDF’s, infographics, flyers, brochures, Excel files, PowerPoint presentations via one intuitively robust web-based channel marketing automation platform.
Reach a Broader Audience
With a touch of a button, partners can extend their vendor’s marketing efforts, share the content with their network, facilitate discussion, become thought influencers and discover a wave of new opportunity.
Benefits of Marketing Automation
The web-based platform allows you to add contacts on the fly, segment audiences, and keep track of leads in real time.
Create, upload, schedule, customize, and send content with seamless efficiency and ease.
Implement consistency and authority into your marketing strategy as you align your content based on when and where you want it to be seen.
Revitalize your lead generation strategy by prioritizing leads based real-time data on best performing content.
“Computer Market Research offers Allied Air the ability to streamline and automate our marketing programs for our customers. It was quite a relief to find a solutions provider that understood our business and was able to demonstrate expertise in this area. Allied Air is excited about the possibilities that Computer Market Research offers our customers.”
— Becca Kingery, Marketing Manager, Allied Air Enterprises
Frequently Asked Questions
Who can use this automated channel marketing module?
Computer Market Research works mainly with vendors and their channel partners. However, the platform is available for users of all types including small businesses, non-profits, consultants and any individual looking to automate their digital marketing.
Why should we automate our channel marketing?
Our channel marketing automation software is able to streamline and distribute personalized digital marketing content to the right audience, at the right time, in the right format. When executed correctly, it enables businesses to have an intuitive and efficient marketing mechanism that improves brand awareness, customer loyalty, and lead generation.
You can read more about the benefits of channel marketing automation:
What is a vendor shared campaign?
We work closely with vendors to create campaigns that are industry-specific and consist of marketing materials that will be of value to customers. The campaigns include social media posts, emails, newsletters, promotions, white papers, documents, landing pages, and other marketing materials.
All content is co-branded (vendor and partner logos) and approved by the partners before sharing. With the click of one button, the platform will schedule your emails and social media posts to send. Therefore, allowing your digital marketing to thrive and drive leads, as you keep up with your daily tasks.
How does a vendor share a campaign with a partner?
The vendor sends an email invitation to their partner. The invitation has a special invitation link. Once the partner accepts the invite (by clicking the link), they are taken to the platform to create an account (or log in if they already have one).
Once logged in, the vendor’s content will automatically appear in the partner’s account. The partner just needs to connect their social media accounts (to publish the posts), import their contacts (to send emails) and start sharing the content.
Can the vendor see their partners' contacts?
Does the vendor see the campaigns partners create?
No, the vendor will not see any of the campaigns partners create.