How to Differentiate Customers from Channel Partners
Who Presents Vendors with the most Lucrative Opportunity: Customers or Channel Partners?
For vendors to recognize whether or not their channel partner is a customer or partner is imperative. Not just for designing incentives or providing training, but also for go-to-market strategy and communication and transparency.
If you’re a vendor and not sure how to identify these two corporate groups, customers and channel partners, use this white paper as a helpful guide that will explain:
- The motivation for customers to “partner” with you.
- Why partners produce a more lucrative business model.
- How to properly manage the relationship of a channel “customer.”
- How to instantly identify a partner/customer.
Download this informative whitepaper on “How to Differentiate Customers from Channel Partners” by filling out the form.
“CMR is unquestionably one of our best partners. When we sit down with CMR and look for ways to solve a challenge, I feel that we connect with them in a spirit of true partnership.”