How to Differentiate Customers from Channel Partners
Who Presents Vendors with the most Lucrative Opportunity: Customers or Channel Partners?
For vendors to recognize whether or not their channel partner is a customer or partner is imperative. Not just for designing incentives or providing training, but also for go-to-market strategy and communication and transparency.
If you’re a vendor and not sure how to identify these two corporate groups, customers and channel partners, use this white paper as a helpful guide that will explain:
- The motivation for customers to “partner” with you.
- Why partners produce a more lucrative business model.
- How to properly manage the relationship of a channel “customer.”
- How to instantly identify a partner/customer.
Download this informative whitepaper on “How to Differentiate Customers from Channel Partners” by filling out the form.
![Vendors Vendors](https://computermarketresearch.com/wp-content/uploads/2017/03/How-to-Differentiate-Customers-from-Channel-Partners-small.jpg)
“CMR is unquestionably one of our best partners. When we sit down with CMR and look for ways to solve a challenge, I feel that we connect with them in a spirit of true partnership.”
Our Channel Solutions:
Channel Partner Management
Channel Marketing Management
Channel Sales Management
Channel Data Management