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The Most Complete Set of Automated Channel Management Solutions

How to Differentiate Customers from Channel Partners

Who Presents Vendors with the most Lucrative Opportunity: Customers or Channel Partners?

For vendors to recognize whether or not their channel partner is a customer or partner is imperative. Not just for designing incentives or providing training, but also for go-to-market strategy and communication and transparency.

If you’re a vendor and not sure how to identify these two corporate groups, customers and channel partners, use this white paper as a helpful guide that will explain:

  • The motivation for customers to “partner” with you.
  • Why partners produce a more lucrative business model.
  • How to properly manage the relationship of a channel “customer.”
  • How to instantly identify a partner/customer.
Download this informative whitepaper on How to Differentiate Customers from Channel Partners” by filling out the form.
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“CMR is unquestionably one of our best partners. When we sit down with CMR and look for ways to solve a challenge, I feel that we connect with them in a spirit of true partnership.”

– Karen Hartsell, Channel Development Manager, Intuit

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