Who Presents Vendors with the most Lucrative Opportunity: Customers or Channel Partners?

For vendors to recognize whether or not their channel partner is a customer or partner is imperative. Not just for designing incentives or providing training, but also for go-to-market strategy and communication and transparency.

If you’re a vendor and not sure how to identify these two corporate groups, customers and channel partners, use this white paper as a helpful guide that will explain:

• The motivation for customers to “partner” with you.
• Why partners produce a more lucrative business model.
• How to properly manage the relationship of a channel “customer.”
• How to instantly identify a partner/customer.

Download this informative whitepaper on “How to Differentiate Customers from Channel Partners” by filling out the form.