The Unused Channel Marketing Funds and How to Deal with this Dilemma
Co-op and Channel Market Development Funds (MDF) are used in an indirect sales channel where funds are made available by a manufacturer or brand to help channel partners (resellers, VARs, distributors, etc.) sell products and create local awareness for the brand.
Nearly all manufacturers have trade promotion programs in place, yet a number of them are ineffective and tend to leave a hefty sum of money on the table.
In this whitepaper, we take a look at a few explanations as to why channel partners show no interest in using their vendor’s channel marketing funds as well as solutions to remedy this dilemma.
Fill out the form on the right to download your free copy of “How to Deal with Unused Channel Marketing Funds Dilemma”.
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