How to Build a Channel Partnership Distributors will Love
Partners Don’t Just Want Incentives, they Want Leadership, Support and Partner Relations
As in personal relationships, business relationships only thrive when we give attention to them. You need to give time and energy if you want your partner relations to grow.
In the past, if channel partners brought in “X” revenue, they received “Y” reward. It was a straightforward approach, but it worked.
Business isn’t that simple today. Partners require more if they’re to remain dedicated to sell or service your product. As soon as the commission you offer gets one-upped by another company or the transaction looks more attractive elsewhere for other reasons, you will play second fiddle or the relationship will end.
So, what qualities separate you from other vendors?
How can Vendors Improve Channel Partner Relations?
Ask yourself, “Do channel partners believe in you?” If you’re not sure, know that you’re not alone. However, you should do everything in your power to be 100% certain partners know you’re fully invested in partner relations.
Find out the “How to Build a Channel Partnership Distributors Will Love” by downloading this free eBook.
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