Best Practices for Setting Objectives for Channel Partners
While your direct sales team efforts seem like the most logical way to increase revenue and meet your annual goals, there are other resources you might want to consider to boost company earnings: your channel partners.
When designing a partner program, it’s important to make sure your program takes into consideration your partners’ goals and objectives. Therefore, understanding your partners and setting objectives for channel partners should align with your business goals.
Discover how studying your channel partners can help you learn, grow, and expand as well as assist you in setting objectives for channel partners.
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