The Importance of Channel Data Management (CDM) Systems

In a data-driven marketplace, a robust CDM software is crucial to the success of an organization.

Most organizations focus almost exclusively on the top 20 percent of their resellers—potentially neglecting the opportunity to increase sales by developing up-and-coming resellers.

But, by compiling more accurate and in-depth data from the entire long tail of the sales channel, as opposed to just the top sellers, Channel Data Management – CDM solutions enable manufacturers to increase sales by identifying hidden opportunities and gain a better understanding of where incentives and marketing programs are paying the best dividends.

This is particularly important in emerging markets where visibility can be the most difficult.

Inside this white paper, you will learn:

• The full value of automated CDM
• Why “Estimation of channel and inventory data is a flawed and potentially dangerous mechanism for production scheduling and meeting customer demand.”
• 8 financial risks and lost opportunities involved if CDM is not performed correctly and channel data is not accurate or timely

Fill out the form on the right to download your free copy of “3 Reasons Automated Channel Data Management (CDM) is Important to your Bottom Line.”