The Importance of Channel Data Management (CDM) Solution

In a data-driven marketplace, a robust CDM solution is important to the success of an organization.

Most organizations focus mainly on the top 20 percent of their resellers. As a result, they neglect the opportunity of developing up-and-coming resellers.

However, CDM solutions help compile a more accurate and in-depth data from the entire long tail of the sales channel. Therefore, by studying their sales data, manufacturers are able to identify hidden opportunities and gain a better understanding of where incentives and marketing programs are paying the best dividends.

This is particularly important in emerging markets where visibility can be difficult.

Inside this white paper, you will learn:

• The full value of automated CDM solutions.
• Why “estimation of channel and inventory data is a flawed and potentially dangerous mechanism for production scheduling and meeting customer demand.”
• 8 financial risks and lost opportunities involved if the CDM solution is not performed correctly
• What happens if channel data is not accurate or timely.

Fill out the form on the right to download your free copy of “3 Reasons Automated Channel Data Management (CDM) is Important to your Bottom Line.”