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3 Ways an Improved CDM Helps Channel-Driven Companies

White CMR-whitepaper pages
The Most Complete Set of Automated Channel Management Solutions

3 Reasons Automated Channel Data Management (CDM) is Important to your Bottom Line

The Importance of Channel Data Management (CDM) Systems

In a data-driven marketplace, a robust CDM software is important to the success of an organization.

Most organizations focus mainly on the top 20 percent of their resellers. As a result, they neglect the opportunity of developing up-and-coming resellers.

However, CDM solutions help compile a more accurate and in-depth data from the entire long tail of the sales channel.  Therefore, by studying their sales data, manufacturers are able to identify hidden opportunities and gain a better understanding of where incentives and marketing programs are paying the best dividends.

This is particularly important in emerging markets where visibility can be difficult.

Inside this white paper, you will learn:

  • The full value of automated CDM solutions.
  • Why “estimation of channel and inventory data is a flawed and potentially dangerous mechanism for production scheduling and meeting customer demand.”
  • 8 financial risks and lost opportunities involved if CDM is not performed correctly
  • What happens if channel data is not accurate or timely.
Fill out the form on the right to download your free copy of “3 Reasons Automated Channel Data Management (CDM) is Important to your Bottom Line.”
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“It is a huge benefit to be able to accurately forecast what we need on the manufacturing side and communicate our expectations to our manufacturers based on current run rates and current inventory levels.

– Kathy Brown, Reseller Program Director,
Buffalo

Our Channel Solutions:

Channel Partner Management

  • Partner Portal
    • Reseller Profile
    • Document Mgmt.
    • Partner Sign-up

Channel Marketing Management

  • Co-op/MDF
  • Rebate Mgmt.
  • Synchronized Channel Marketing

Channel Sales Management

  • Deal Registration
  • Opportunity Mgmt.
  • SPIFF Mgmt.

Channel Data Management

  • Inventory Management
  • Channel POS
  • Ship and Debit/ADCM

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