5 Things You Need to Know Before Starting a CO-OP/MDF Program
A guide to starting a Coop MDF channel incentive program & the importance of co-op management software
, suppliers, VARs and vendors that deploy a Coop MDF channel incentive program for their respective resellers realize that motivation and support are two of the most important factors in successful b2b relationships.
But simply allocating co-op marketing funds without a clear and constructiveall but guarantees an ineffective, wasted opportunity.
So, before you greenlight your next Coop MDF channel incentive program, remember to think about these 5 principles:
– How Will Your Funds Be Awarded?
– What Is the Duration of Time Over
– When Accruals and Payments Are Authorized?
– What is your Method of Incentive Distribution?
– Who Should Be Notified of the Approval Hierarchy?
Receive a Free whitepaper on “5 Things You Need to Know Before Starting a CO-OP/MDF Program” by filling out the form on the right.
“We look closely at feedback from the people who use the system, and I can say that our internal users and resellers are very happy with CMR’s solutions. This satisfaction gives our department high credibility with our solution providers and our peers in the company.”