5 Channel Management Practices on the Brink of Extinction

Most vendors have significant opportunities to improve their channel management practices and channel programs to drive sustainable growth,

reduce overspend and enhance the overall partner experience.

However, doing so is not easy.

As investment levels grow, programs get more complicated and overhead continues to rise; complicating matters worse, many vendors lack the dedicated resources for conducting the analysis required to identify areas that are a drag on channel operations and incentive ROI.

In this eBook, we explore how vendors can drive greater revenue from indirect programs by eliminating 5 channel management practices that continue to negatively impact growth, prosperity, and productivity.