If you’re a manufacturer relying on indirect sales, you’ve likely run into the complexity of pricing agreements—those behind-the-scenes deals that help close sales, incentivize distributors,
In today’s digital-first world, it might be easy to assume traditional advertising coop programs are outdated. But that assumption couldn’t be further from the truth.
Managing multiple Co-Op/MDF programs can feel like juggling fire — each partner has different funding rules, timelines, and approval requirements. When handled manually or in
Trade promotions can be one of the most powerful tools in a manufacturer’s marketing arsenal—when executed effectively. From driving sales volume and product awareness to
For manufacturers and distributors operating in the B2B space, rebates from suppliers represent a powerful lever for improving margins, incentivizing growth, and strengthening relationships within
https://www.youtube.com/watch?v=6jfe28fb11E&t=996s Get Notified About Future Podcasts At Computer Market Research, we’ve been helping manufacturers make sense of channel data since 1984. Over the years, the
In today’s competitive landscape, the secret to growth isn’t just your product—it’s your go-to-market ecosystem. One of the most influential yet underutilized levers for manufacturers
When it comes to motivating channel partners, few tools are as effective—or misunderstood—as SPIF funding. Short for “Sales Performance Incentive Funds,” SPIFs are designed to
If you’re a software manufacturer or SaaS provider, direct sales can only take you so far. To scale efficiently, you need a network of reliable
Marketing Development Funds (MDF) are essential tools for manufacturers looking to grow brand presence, drive channel sales, and empower their partners to generate demand. But
In the fast-moving world of channel sales, manufacturers are under constant pressure to analyze partner performance, track incentives, and report results across multiple stakeholders. But
For manufacturers managing multiple distributors and channel partners, data often lives in silos—scattered across spreadsheets, email threads, and CRM systems. As a result, reporting becomes
Manufacturers who rely on indirect sales know that success doesn’t just depend on a good product—it depends on strong relationships. That’s where channel account management
Key Performance Indicators (KPIs) are the backbone of any successful business strategy. For manufacturers managing indirect sales channels, however, KPIs can become scattered, unclear, or
When it comes to driving partner engagement and accelerating product movement, manufacturers often lean heavily on co-op funds and rebates. But there’s another powerful tool
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