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Learn Why Automating Your Deal Registration Program Is Imperative to Your Success
Capitalizing on leads is a laborious process. For distributors, it’s the bread and butter of what keeps their business afloat—and without a successful deal registration program in place, companies endure the daunting task of market survival.
But for manufacturers, they view their channel partners’ burden of closing leads as an opportunity. That’s because, in order to retain interest within their channel, manufacturers often place a deal registration program to incentivize partners to remain customers via monetary and business priority benefits.
Deal registration incentive programs are extremely attractive to distributors and are an extremely beneficial marketing strategy for manufacturers to deploy. But without a robust, user-friendly and customizable program-process in place, a once successful deal registration program loses its handsome reward to distributors.
The objective of deal registration is built on 5 key characteristics:
1.) Secure communication with a distributor’s desired lead (with a reseller).
2.) Eliminate channel conflict for distributors, or exterminate the threat of stealing customers (either from manufacturer’s in-house sales team or manufacturer’s affiliate channel partners).
3.) Increase profitability for a manufacturer’s channel partner.
4.) Clarify (and identify) a manufacturer’s target demographic or sales funnel.
5.) Generate transparency and longevity within the manufacturer/channel partner relationship.
Why Automating your already Successful Deal Registration Program is a Necessity in Today’s Marketplace
The traditional method of deal registration (excel spreadsheets, emails, phone calls, etc.) is a highly outdated process, but most companies don’t seem to fully grasp this marketing concept.
Thanks to advancements in computer software, streamlining your incentive program(s) is the most efficient method for managing your sales relationship with channel partners. Distributors no longer have to endure long approval processes, ambiguous program guidelines, poor communication or technical challenges.
Software as a service external providers, such as Computer Market Research (CMR), provides manufacturers with a pre-engineered, sophisticated, aesthetically pleasing and easy-to-use navigational features that accurately manage your sales incentive programs. Our state-of-the-art platform gives your channel partners seamless access for submitting claims within seconds via intuitive, intelligent data-analysis. The CMR deal registration software is also mobile accessible, so your channel partners can tangibly manage their deal registration workflow on-the-go.