Web-Based Partner Portal – a Channel Management Platform Built to Better Serve Clients Through Improved Automation and Quicker Processing.
Computer Market Research’s web-based partner portal is a software platform that supports a variety of web-based channel management solutions, including Co-op/MDF Management and Deal Registration. The web-based platform’s architecture helps manufacturers, vendors, distributors, resellers or other partners to work with partner companies to design their services with more information about what the client company or Partner Company is doing.
Partner Portal gives your channel partners secure yet partitioned access to the information they need to help you run your business. You can grant your channel partner access to the modules you choose. You can also control what actions these users can perform on those modules. The platforms’ customizable aspects, as well as its ability to handle multiple currencies and multiple languages, have made it easier to overcome common international barriers.
This ultimate channel management platform grants users the ability to configure their web-based channel programs themselves, rather than relying on developers to perform custom programming. By eliminating the time and costs associated with development, the platform has become significantly more affordable to maintain. This software is a great tool for businesses that are in the early stages of developing their channel programs. Especially, vendors that have lower budgets and less human capital can now manage their channel programs with efficiency.
However, the key feature of our web-based partner portal is its ability to be configured entirely by our clients. The platform allows our clients themselves to manage and create their own programs in a matter of minutes, as opposed to days or even weeks. Partner Portal is also designed so that our clients can easily modify the look and feel of their partner interface. As a vendor, you have the ability to quickly define user and security roles within your channel and customize your own forms, among other things.
5 Suggestions on How to Develop a Seamless Experience for Channel Partners when Transitioning to a Web-Based Partner Portal
As more companies are transitioning to a web-based portal, a need to make this conversion a smooth and coherent is inevitable.
In the channel, experience plays a pivotal role in developing a successful B2B relationship. Creating a good experience for channel partners is the essence of solid business infrastructure—and without one—ideas stay stagnant, communication evaporates, sales suffer, ROI is nonexistent and partner longevity becomes an implausible objective.
So, where does a business start in creating a good experience for partners? Well, firstly, and most importantly, through a well-designed, easy-to-use and comprehensively intuitive, partner portal platform.
Take a look at these 5 suggestions on how to develop a seamless experience for channel partners when transitioning to a web-based partner portal.
Business Transformation Assistance
As a vendor, you most likely have a good understanding of web-based systems and PRM solutions; on the other hand, your partners may lack the basic fundamentals to efficiently and painlessly transition their marketing infrastructure via a partner portal platform. Technical assistance in the form of demos, FAQs, PowerPoints, readily available customer service, customized program enablement and an allocation of all necessary info may be needed for transitioning to a web-based partner portal.
Alleviating Partner Expenses when Transitioning to a Web-Based Portal
A partner portal platform will inevitably save you and your partners a plethora of wasted revenue and labor; however, the beginning stages of transitioning to a web-based portal may be financially and tangibly burdensome. To alleviate this issue, it may be wise to assist partners in the form of paying a more handsome reward during the “bridging” process of the portal set-up.
Each channel partnership is unique; as so, each channel partnership should receive a strategy tailored to their needs, bottom line, resources, objectives, ideas, and go-to-market policies.
4 Step Portal-Customization Process:
1.) Evaluate—Assess partners’ business goals, internal resources, and industry status.
2.) Empower—Provide the necessary cloud-based resources to assist in the enablement process in using the portal.
3.) Mentor—Physically mentor partners by hosting external coaching and how to use a portal for efficiency and effectiveness
4.) Stimulate Motivation—automate channel incentive eligibility process via easy-to-use comprehend programs that possess limited obstacles and tedious requirements.
Match Marketing Programs on Partners’ Needs
Some channel partners may endure problems producing effective marketing campaigns. Other channel partners may have trouble closing deals on leads efficiently. A number of channel partners might feel their vendors don’t endorse their accomplishments and steer clear from engagement. The better you can identify the weaknesses and/or needs of a specific channel partner, the better chance you will have to design the right platform and a procedure to help channel partners when transitioning to a web-based portal.
Experience the future of channel partnership: Expedite your channel management process
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