Manufacturers who rely on indirect sales know that success doesn’t just depend on a good product—it depends on strong relationships. That’s where channel account management
Key Performance Indicators (KPIs) are the backbone of any successful business strategy. For manufacturers managing indirect sales channels, however, KPIs can become scattered, unclear, or
When it comes to driving partner engagement and accelerating product movement, manufacturers often lean heavily on co-op funds and rebates. But there’s another powerful tool
When most manufacturers think of channel strategy, they focus heavily on outbound efforts—dealer outreach, trade shows, and distribution networks. But in today’s digital-first world, the
In today’s competitive B2B environment, it’s not enough for manufacturers to create great products—you also need effective ways to move those products through your distribution
In today’s hyper-competitive landscape, manufacturers can no longer rely on product specs alone to win deals. Especially in the B2B world, where buyers are more
Manufacturers invest millions of dollars each year in channel partner programs—yet a significant portion of that MDF money often goes unused, mismanaged, or misaligned with
For manufacturers, building a successful channel strategy requires more than just great products—it requires motivation. The more your partners sell, the more your business grows.
Managing channel partnerships is no small feat. Whether you’re juggling co-op funds, SPIFFs, rebates, or lead distribution, the complexity only grows as your network expands.
In today’s competitive landscape, manufacturers are constantly seeking more effective ways to support their channel partners, build brand awareness, and drive local demand. One of
As the manufacturing industry continues to evolve, so do the demands of managing complex partner networks. Whether you’re overseeing resellers, distributors, or retailers, one thing
Today’s manufacturers can’t afford to manage partner relationships on spreadsheets and outdated portals. With more of your revenue coming through distributors, VARs, and resellers, having
Manufacturers invest millions in channel sales programs—but too often, they’re flying blind. Without visibility into what’s working and what’s not, you can’t optimize incentives, improve
Manufacturers face a unique challenge when it comes to marketing: building global brand equity while empowering partners to connect with local customers. That’s where brand-to-local
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