In today's fast-paced business landscape, any tool that can streamline processes and optimize revenue generation is a golden ticket. Channel management software is one such tool, acting as a silent protagonist behind the scenes, aligning distribution channels, enhancing communication, and improving
Vendors Managing Deal Registration For their Resellers
Managing deal registration is a crucial component of any channel partner program. It is an indispensable mechanism for vendors to establish symbiotic relationships with their channel partners, such as value-added resellers (VARs), managed service providers (MSPs), system integrators, and
How Does Cooperative Advertising Work?
Cooperative advertising, or Co-op advertising, is a marketing strategy that allows manufacturers and their channel partners to pool their resources and share the cost of promotional campaigns. This approach benefits both parties by maximizing their advertising reach while minimizing expenses. In
How to Create an Effective and Resilient Supply Chain
A supply chain is just like any other chain. Kinks can screw it up for everybody, so you want your supply chain to be as resilient as possible. A global pandemic, inclement weather, you name it – just about anything can disrupt your chain and throw your whole system into disarray. And a system in
Guidelines to Build or Reboot Your Reseller Partner Program
There are undeniable benefits to channel partnership. Brand recognition, more revenue, and increased ROI are just a few. Understand that building any channel partner program takes work. But you are in luck because we have outlined steps to help you along in creating your reseller partner
B2B Value Proposition: The Importance and How to Create One
As a vendor, your brain is constantly computing ways for your business to stand apart from your competitors. Competition is stiff out there in the B2B world, and you must make your business – and yourself – desirable to any potential channel partners. You can start by creating a bomb.com value
Factors to Consider When Building B2B Partner Programs
We are quickly approaching the end of the year, and 2020 has been nothing short of a doozy. But one thing that remains the same is the fact that B2B partner programs still make the world go round. With ease, if done right. Selling products through third-party partners extends your products to every
How to Formulate a Channel Strategy to Increase Efficiency
What is a Channel Strategy? A channel strategy is a must-have in the B2B world. Think of a channel as a chain, with the vendor or manufacturer on top, followed by “links” that represent the various partner companies needed to get products or services in front of customers. These links, or channels,
Channel Partner Programs – Creating a Partner Program
There are many benefits to creating a channel partner program. Accelerating are just the top two benefits. However, creating a successful partner program is time-consuming and requires resources as well as detailed strategic planning. In this post, we will look into the reasons vendors need such
4 Factors of an Effective Channel Management Process
Channel management, by definition, is the practice in which a vendor or supplier directs sales and marketing activities by actively involving and motivating members of its channel distribution. Therefore, channel management decisions are necessary to ensure that there are no interruptions in the
How to Optimize your Channel Rebate and SPIF Programs
Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However,
Tools for Furthering your B2B Sales and Marketing Alignment
The Importance of B2B Sales and Marketing Alignment. Today, more than ever, the success and productivity of an organization are correlated to the alignment of their sales and marketing departments and team members. In fact, according to Act-On's 2017 B2B sales and marketing alignment report, 56%
Helping Lower-Tier Partners in your Distribution Channel
4 Strategies to Help Lower-Tier Partners in your Distribution Channel Look Like Rock Stars. Like all manufacturers selling through the indirect sales channel, you most likely have an uneven distribution of top, middle, and lower-tier partners. This is simply the reality of a competitive
5 Qualities Every B2B Chief Marketing Officer Should Possess
What Makes a CMO a Catalyst for Inspiration? To be a great B2B chief marketing officer (CMO) you have to be…well, a lot of things: Intuitive, emphatic, great work-ethic, technically sound, designed-focused, an astute businessperson, a motivator, a creator, a listener, adventurous, and a catalog of
Channel Challenges Discussion with Channel Expert Jan De Bondt
Challenges Partners Face When Doing Business with their Vendors. Jan De Bondt is a partner at Devenyn & Partners, a European-based management consultancy firm. During this Channel Expert Q&A session, De Bondt identifies certain channel challenges taking place in modern distribution