How to Create an Effective and Resilient Supply Chain
02/24/2021
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A supply chain is just like any other chain. Kinks can screw it up for everybody, so you want your supply chain to be as
A supply chain is just like any other chain. Kinks can screw it up for everybody, so you want your supply chain to be as
There are undeniable benefits to channel partnership. Brand recognition, more revenue, and increased ROI are just a few. Understand that building any channel partner program
As a vendor, your brain is constantly computing ways for your business to stand apart from your competitors. Competition is stiff out there in the
According to the World Trade Organization, a whopping 75% of global trade is conducted through indirect channels. So, if you’re conducting business through a channel
We’re here to give you the rundown on the best ways to measure your partner program’s KPIs. Key performance indicators, or KPIs, are used by
What is a Channel Strategy? A channel strategy is a must-have in the B2B world. Think of a channel as a chain, with the vendor
The phrase “business as usual” has taken on new meaning in the wake of a pandemic. COVID-19 has forced many businesses to adjust operations and
Channel management, by definition, is the practice in which a vendor or supplier directs sales and marketing activities by actively involving and motivating members of
The Importance of B2B Sales and Marketing Alignment. Today, more than ever, the success and productivity of an organization are correlated to the alignment of their sales and
Revenue Growth for Tech Vendors Selling Product Through Tech Distribution. The vast and rapid growth in technology innovation has transformed the way tech vendors and tech
4 Strategies to Help Lower-Tier Partners in your Distribution Channel Look Like Rock Stars. Like all manufacturers selling through the indirect sales channel, you most
5 Helpful Tips that will Guide you towards Taking Over the Role of Channel Management. Welcome to channel management. Remember the first day of college?
What Makes a CMO a Catalyst for Inspiration? To be a great B2B chief marketing officer (CMO) you have to be…well, a lot of things:
Today’s business infrastructure is in the midst of an identity crisis. Confusion regarding the Digital Age and its ever-evolving development has coerced executives to reassess
A Closer Look at Distributor Claim Management Process With Bob Meinhard. Computer Market Research (CMR) sat down with former Cisco Global Sales Operations Manager, current
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