Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is wi
Co-op Funds Management
Co-op funds management articles explore the methods and tools for managing your co-op marketing funds so you can increase partner satisfaction, eliminate program complexity issues, accelerate marketing productivity and maximize channel revenue.
Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships There are plenty of reasons why billions of market development dollars go unused each year. From cumbersome reimbursement processes to more attractive incentives offered by other vendors, from
Are your Channel Partners Opting-Out of Co-op MDF Opportunities? Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of