Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their partnerships––putting their brand out there and solidifying their identity in the process, the latter can likewise boost their influencing abilities. When taken as a whole, the strategy results in cost-effective and impactful campaigns.
With digital marketing on the rise, budgets for digital ad spending are slowly catching up to traditional television ads. Maryville University shares how this branch of marketing is expected to be a $335 billion industry this year. Therefore, a company with a good digital advertising campaign will be able to reach a much wider demographic of customers. This is why a channel marketing strategy needs to have a very strong digital focus.
Here’s how to develop a successful channel marketing strategy:
Given the number of competitors you may have in the market, getting your content out there at the optimal time is everything. Your campaign may be rendered futile if it doesn’t have a wide and effective reach. There are analytics tools that advise on leveraging the prime times in order to reach your audience.
Again, analytics tools will help you get more information on your target audience: their demographics, age group, beliefs, behaviors, preferences, and interests. This is essential in knowing the language by which to approach them, especially if it’s a niche market. Using the right tone and voice will help you connect to the people you are selling to––forming relationships and trust with potential customers.
It’s imperative that your organization has a well-articulated content strategy. This includes the what, how, where, and when of your ads. Marketer and entrepreneur Seth Godin says you must also spell out your why early on in order to have a unified message across all your channels. This goal will help keep your strategy in check throughout the process. In addition, this marketing strategy will also make it easier to measure the success rates of your customers––whether that be through purchases, subscriptions, readers, or views.
Engagement means that your ads are turning into conversations. The Young Entrepreneur Council notes that this is what drives your business and overall growth, as sales increase product launches will have larger followings and brand loyalty will be strengthened. Conducting surveys and offering customer service or support are responsible business practices that are also good metrics for measuring effectiveness. It’s important for customers to feel like their needs are being met and addressed through more personal forms of communication.
Close Out Sales
Think about the ads that have worked for you and ask yourself why they did. The central message of your brand should be consistent throughout the different channels you choose. However, the approach to each one should be native to its medium to drive more well-distributed traffic. Make sure that these channels lead to a centralized platform where customers can purchase your product. Marketing professional Laura Lake says that this should be the end-goal after having courted your viewers and converting them into customers.
Exclusively written for computermarketresearch.com
by Berdine Jenson