Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing
Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op
Building an Efficient and Committed Channel Partner Community Requires the Right In-House Experts. These experts include skilled (i.e. CAM), who are in the trenches of
Co-Op and MDF Strategies for Eradicating the Obscurity of Indirect Marketing-ROI. has never been under such scrutiny as it is today. Channel executives demand the
Channel Partner Manager Qualities. The topsy-turvy responsibility of a channel partner manager is one ingrained with trails, tribulations, and triumphs. The combination of today’s ever-increasing
Many Companies are Turning Towards Gamification to Increase Channel Engagement and their Channel Loyalty Programs. When the channel fluctuates towards a competitive market, it’s easy
Channel partner dynamics are more volatile than ever. More and more manufacturers are focusing on efforts to increase their channel partners’ uptake. There is an
Experience the Partner Portal Benefits for your Channel. Computer Market Research’s Partner Portal platform offers complete visibility into your channel. Partner portal benefits, such as
Deal Registrations can Provide you the Insight you Need for Creating a Solid Channel Marketing Strategy. The two seem to be very separate entities with
How to Improve the Partner Onboarding Process. Ken Thoreson and Keith Lubner team up again to provide expert advice on activities taking place in the
Can Channel Obstacles such as Generational Gaps Be Bridged for Good? In this Channel Expert Q&A, Ken Thoreson and Keith Lubner team up to offer their
Challenges Partners Face When Doing Business with their Vendors. Jan De Bondt is a partner at Devenyn & Partners, a European-based management consultancy firm. During
Vendors should take time to screen partners to identify where they lie on the partner continuum. A survey by ZS Associates studying the vendor-partner relationship
Automated Channel POS System Provides Real-Time, On-Demand Information from your Channel Partners. Sheila O’Neil is the President and Founder of SM O’Neil Consultants. In this
MDF Program Strategy has always been an integral part of many channel programs. For our first Channel Expert Q&A blog post, we reached out to
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