Trade Promotion Marketing: Tools for Success
01/26/2022
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Ad budgets can be really tight for a small business. Trying to reach a large audience with no money for marketing can be one of
Ad budgets can be really tight for a small business. Trying to reach a large audience with no money for marketing can be one of
When it comes to offering partner incentives, volume incentive rebates (or VIRs) are considered the most common. These are also usually the most effective, designed
For many vendors, managing partners can be a frustrating process. Small companies with only a few vendors may get away with manual processes or using
Market Development Funds (or MDFs) are funds provided to channel partners designed to use for sales and marketing programs. When the goal is to sell
Distributor incentive programs can be an extremely effective tool to boost loyalty, maximize profits, and reach sales goals. Properly managed programs are beneficial not only
Incentive programs are a great way to encourage distributors to sell more and meet end-user demands. Rebates allow partners to receive money back from a
When relying on distributors to get your products in the hands of your customers, there are a few things that you need to consider. What
A supply chain is just like any other chain. Kinks can screw it up for everybody, so you want your supply chain to be as
Low confidence can chip away at your channel partners’ sales performance, and the result is one that will probably be a drain to your bottom
Every salesperson’s dream is to shorten the time between generating a lead and closing the sale. Trust me when I say it is easier said
There are undeniable benefits to channel partnership. Brand recognition, more revenue, and increased ROI are just a few. Understand that building any channel partner program
As a vendor, your brain is constantly computing ways for your business to stand apart from your competitors. Competition is stiff out there in the
Channel sales performance management is not for the faint of heart. There are many things to consider, including how you will manage each of your
How wonderful would it be to predict the future with even the slightest chance of accuracy? Welcome to channel sales forecasting! Sales forecasting provides a
According to the World Trade Organization, a whopping 75% of global trade is conducted through indirect channels. So, if you’re conducting business through a channel
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