A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating their performance. There are endless to fuel your distributor’s demand generation workflow, but a…Continue Reading
Market Development Funds Structured for Digital Marketing
As 2017 gains steam, the market development funds continue to adapt to digital. Vendors argue programs which feature MDF are in a world of flux, and partners–with limited digital marketing experience–struggle to execute these incentives The trickle effect of market development funds is affecting all parties, and vendors must recognize their value to partners not only…Continue Reading
How to Set Up your Market Development Funds Program: Part 2
Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. In part 1 of this 2-part series on “Co-op MDF Strategies for a Better Partner Engagement,” we addressed the importance of removing complexity from your program guidelines. In particular, the best practice strategies to ensure a seamless request-approve-validate-reimburse cycle for partners.…Continue Reading
How to Set Up a Successful MDF Programs- Part 1
How to Create a Successful MDF Programs that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate how to design a successful MDF programs that lead to higher program adoption, increased partner mindshare,…Continue Reading
Channel Co-op & Market Development Fund (MDF) Best Tactics
Bring Definitive Validation Into The Importance Of Joint-Marketing Incentives. Money spent in the channel has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity (Channel Co-op/MDF) to be well justified. Without tangible data that clearly defines the ROI-acquired during each marketing campaign, CEOs and…Continue Reading
Co-op MDF Software for Channel Resellers and Distributors
Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and distributors. Co-op dollars and market development funds (MDF) are used in an indirect…Continue Reading
Co-op MDF Strategies for a Better Partner Engagement
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this series, we will jump into…Continue Reading
How to Maximize on CO-OP MDF Opportunities – Part 1
Are your Channel Partners Opting-Out of Co-op MDF Opportunities Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of money. There are many suggestions as to why channel driven producers and manufacturers fail to…Continue Reading
3 Ways to Stop the Waste of Co-op MDF Incentive Programs
How a Vendor Can Coerce Co-op Advertising Programs and MDF Marketing Funds to Ensure a Fruitful Outcome Who doesn’t want to take advantage of free money from Co-op MDF incentive programs? Seems like a rhetorical question, doesn’t it? I sure don’t know many people that would turn down a monetarily-based incentivize, and I’m assuming you…Continue Reading
MDF Program and Co-op Advertising Program Starters’ Guide
A Video Guide for Starting a Co-op Advertising Program and an MDF Channel Incentive Program Welcome to your guide for starting a and Co-op advertising program. We have created a list of 5 questions you will need to answer before starting your program. Don’t Have Time to Read this Article Right Now? 3 Things you should…Continue Reading
Accurate and Productive Market Development Fund Programs
Learn How to Get the Most Out of Your Market Development Fund Programs Correct market development fund programs implementation can skyrocket your product into a flurry of riches. But promotional allowances are not only underutilized, they’re also poorly designed—overflowing with disorganization, vague requirements, erroneous (submitted) claims, long approval processes, and are overall, ineffectively produced. But…Continue Reading
4 Steps to Molding an Efficient and Effective Co-op MDF Program
Channel partner dynamics are more volatile than ever. More and more manufacturers are now focused on increasing their channel partners’ uptake. There is an imperative need for manufacturers to provide their partners with a simple yet effective Co-op MDF program that is configured to accommodate the most common incentives. There are four steps to molding an effective…Continue Reading
Discussing MDF Programs with Channel Expert Patricia Rush
MDF programs have always been an integral part of many channel programs For our first Channel Expert Q&A blog post, we reached out to Patricia Rush, Channel Consultant and President of RushToChannel. The focus of the interview was MDF programs. Like Computer Market Research, Rush has been involved in channel management for over 30 years.…Continue Reading
Multi-Vendor Co-op MDF Program Management – What Is It?
Access more funds, spend more funds, strengthen your Multi-Vendor Co-op MDF channel marketing funds Majority of channel partners have large networks of vendors, most of which offer Co-op dollars or MDF. Having access to multi-vendor Co-op MDF programs makes it difficult for channel partners to manage their marketing funds, resulting in numerous spreadsheets and excessive administrative…Continue Reading
Should You Have A Channel Partner Co-Op MDF Program?
Channel Partner Co-op MDF Program: 50% of partners disincline to take advantage of a Coop/MDF program Before deciding on any for your partner Co-Op MDF Program, consider this: In a recent survey of 102 US technology channel partners, they voted Co-op/MDF as the least effective channel program for sales. This statistic comes as quite a…Continue Reading