Increase Sales by Using an Automated Deal Registration Software
Capitalizing on leads is a core component of a successful B2B campaign. Using an automated deal registration software is one of the best ways to achieve such opportunities.
By implementing deal registration into your business strategy, you not only increase sales but, also help to eliminate channel conflict, maintain channel partner-transparency and accelerate work efficiency.
However, in today’s ultra-competitive B2B landscape, entrenched with market saturation, infeasible consumer demands, and low competitor pricing—proper implementation of deal registration requires a sophisticated, yet easily comprehensible module. Simply put, the traditional process and manual method – of deal registration is no longer a realistic alternative. In order for vendors to truly retain the benefits of deal registration, the incentive must be automated.
Still, an automated deal registration software isn’t something you can just provide resellers. An automated deal registration software requires specific customization, inserted with extensive – yet user-friendly – features that accurately manage leads and effortlessly eradicate channel conflict.
Why an Automated Deal Registration Software is a Necessity in Today’s Marketplace
The traditional method of deal registration (excel spreadsheets, emails, phone calls, etc.) is a highly outdated process. Yet, most companies don’t seem to fully grasp this marketing concept.
Thanks to advancements in web-based software, streamlining your incentive program(s) is the most efficient method for managing your sales relationship with channel partners. As a result, distributors no longer have to endure long approval processes, ambiguous program guidelines, poor communication or technical challenges.
Software as a service external providers, such as Computer Market Research (CMR), provides manufacturers with sophisticated and easy-to-use navigational features that accurately manage your sales incentive programs. Our state-of-the-art deal registration software gives your channel partners seamless access for submitting claims within seconds via intuitive, intelligent data-analysis. The CMR deal registration software is also mobile accessible, so your channel partners can tangibly manage their deal registration workflow on-the-go.
A Few Benefits you Can Provide Partners, and your Business, with an Automated Deal Registration Software:
- Collect instant notifications on registered opportunities
- Partners can receive immediate status updates regarding whether or not a registered deal is accepted.
- Make it easy for partners to modify information dynamically on deals in progress and report status and feedback to you instantly
- Send alert messages to partners regarding end date of registration eligibility
- Clarify your program’s exclusivity or eligibility so partners don’t waste time
- Receive critical quantitative insight into partner and program performance
- Centralize your deal registration system and scale the program to include your entire partner community
- Provide different levels of permission (e.g., managers, controllers, administrators, etc.)
Here are 4 Areas to Focus on When Deciding on an Automated Deal Registration Software:
1) Ability to Integrate other channel incentive solutions
Market experience proves that integrating multiple solutions into your deal registration program maximizes client satisfaction. Therefore, it is important to recognize that B2B relations are extremely competitive, and allocating a one-dimensional channel incentive program can be a risky – and perhaps toxic – marketing strategy. Other channel incentives or rebate programs to consider include ship and debit, Co-op/MDF management, partner signup, etc.
Just like in the marketplace, people are always moving. Whether it’s traveling, commuting, walking, exercising or sailing—people not only want more access, they require it. After all, capturing information at its source ensures business proficiency and efficiency. So, select a deal registration software that is mobile-friendly.
3) Provides extensive management opportunity
From A to Z (start to finish), your B2B clientele should have the ability to fully manage the registering process via your deal registration software. This not only allows you to better evaluate the ‘nuts and bolts’ of each partner but also pinpoints possible insight into areas of your deal registration program that may need improvement or require additional integration.
4) Paint the big picture
The human mind is a fickle specimen. Concentrate on a deal registration software with an extensive, aesthetically pleasing dashboard that allows your resellers to swiftly analyze the essential data, without losing their attention.