A Channel POS Data Management System that Helps you Target Specific Customers
In-depth knowledge of customers and point-of-sale activity are critical aspects of any successful marketing and sales strategy. Having an accurate, up-to-date snapshot of the customer base is especially vital to upselling opportunities. Channel POS™ Data Management System from Computer Market Research (CMR) is a state-of-the-art software tool that streamlines the collection and processing of reports from multiple reporting partners and creates comprehensive Crystal reports of monthly sales analytics by territory, reseller, product and/or distributor. When distributors send their required POS data in a standardized format to the system, the data is then automatically imported into the CMR’s channel POS data management system from which OLAP cubes and Crystal reports can be extracted. The POS data can also be exported to Excel for further “on-the-fly” manipulation.
CMR’s channel POS data management tool provides manufacturers’ with enhanced customer relations by providing snapshots of buying patterns to enable more effective customer communications. In addition, Channel POS™ can pinpoint whether resources, both time and people, are being effectively allocated.
The system helps you determine what a given customer is buying before your sales team contacts them and identify when and to whom to upsell. This enables you to have a topical conversation with the customer. You can also use the data to target customers who aren’t ordering certain products from you and design a marketing campaign around them.
Channel POS™ can also be used to track rebates, calculate the return on investment of various marketing campaigns and give the sales team a window into the state of their accounts. If sales are down for a given representative, Channel POS™ can identify trends in customer orders so that the rep can contact the customer and find out what’s going on. Channel POS™ gives manufacturers a snapshot of customer buying patterns with drill-down capabilities, so that management can target their customer communications better.
Furthermore, our POS solution is able to correlate for example Channel POS data against various trade show attendee lists. In that way, it helps the company decide whether to continue attending a particular trade show. Management can immediately see which shows will pack the most punch. This has helped eliminate trade shows that cost a lot but aren’t being attended by their biggest customers, and vice versa.
“CMR’s Channel POS™ solution now helps us determine if the resources that we are devoting to a given customer are bringing the equivalent ROI and level of results. It has uncovered several accounts where this isn’t the case, which has allowed us to refocus our energies and assign resources to other accounts.”
– Barbara Cook, Channel Development Manager for Hitachi
To find out how our POS Channel Data Management System can help your sales team to strategize and motivate customers to purchase more of a certain product and much more, fill out the form below for a live demo: