Spread the Word
9 easy and effective tactics you can use to motivate channel partners and distributors to submit POS information
When it comes to channel distribution, acquiring accurate and timely POS information is your bread and butter. As a manufacturer, you depend on POS information [from distributors and channel partners] to facilitate critical business decisions, reward partners and evaluate essential sales analytics such as product performance, market trends, and customer behavior.
However, distributors and channel partners may not share the same feeling. The truth is, POS information is a sensitive subject, and your channel partners rely on this “confidential” information to stay ahead of the competition, which includes making sure you don’t sell directly to their end-customers.
As is often the case, channel partners and distributors may feel that sharing POS data puts them in a vulnerable position, particularly if you lack an established relationship.