Co-Op and MDF Strategies for Eradicating the Obscurity of Indirect Marketing-ROI. has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity to be well justified. Without tangible data that clearly defines the … [Read more...] about Best Co-op and MDF Strategies for Manufacturers
The Channelist
Building Channel Incentive Programs for Maximum Effectiveness
Learn How High-Impact Channel Incentive Programs can lead to Mutual Vendor/Partner Success. Selling products via partner ecosystems is no easy feat. That's why building channel incentive programs are so important to channel vendors; it gives you the opportunity to demonstrate your unique value as … [Read more...] about Building Channel Incentive Programs for Maximum Effectiveness
A Look at Best Practices in Channel Partner Recruitment Process
How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest during your channel partner recruitment process, you need a thorough indirect sales strategy. Your sales strategy should assure that a . With the demand of solution … [Read more...] about A Look at Best Practices in Channel Partner Recruitment Process
How to Help Improve Channel Partner Performance
Practical Solution to Improve Channel Partner Performance. In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op MDF and use it to their strategic advantage. More importantly, the final … [Read more...] about How to Help Improve Channel Partner Performance
Co-op MDF Strategies for a Better Partner Engagement
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships. There are plenty of reasons why billions of market development dollars go unused each year. From cumbersome reimbursement processes to more attractive incentives offered by other vendors, from … [Read more...] about Co-op MDF Strategies for a Better Partner Engagement
How to Maximize on CO-OP MDF Opportunities
Are your Channel Partners Opting-Out of Co-op MDF Opportunities? Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of … [Read more...] about How to Maximize on CO-OP MDF Opportunities
Keys to Unlocking a Long Lasting Channel Partnership
Long-Lasting Channel Partnership Starts with Proper Partner Profiling and Qualification. It’s an overarching challenge of developing a profitable, successful, long-lasting channel partnership. Too often, make the mistake of rushing into a partnership without doing so much as scratching the … [Read more...] about Keys to Unlocking a Long Lasting Channel Partnership
Channel Partnership Tips for Original Equipment Manufacturers
How OEMs Can Facilitate Lucrative Channel Partnerships. The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution … [Read more...] about Channel Partnership Tips for Original Equipment Manufacturers
Approaches to Expanding Channel Partner Network on LinkedIn
LinkedIn can Leverage your Partner Recruitment Process. Expanding Channel Partner Network or finding the right channel partners and solution providers to join your distribution network is no small feat. From cold calls and emails, to obscure referrals and failed presentations, partner … [Read more...] about Approaches to Expanding Channel Partner Network on LinkedIn
The Risks of Managing Channel Incentives with Spreadsheets
The Surprising, and Unfortunate Truth About Spreadsheets. You depend on your channel incentive and special pricing agreements to help drive revenue. You also need these programs to improve the performance of products and channel partners. However, the administrative ‘status quo’ of these programs … [Read more...] about The Risks of Managing Channel Incentives with Spreadsheets
Recruiting Channel Partners that Will Fit into Your Business Model
Following are Tips and Suggestions Channel Vendors can use when Recruiting Channel Partners for their Business while Developing Long-Term, Successful Relationships. On the surface, the number of channel partners that exist in today’s market is a vendor’s dream. Channel-driven producers can narrow … [Read more...] about Recruiting Channel Partners that Will Fit into Your Business Model
Best Practices for Improving your Channel Incentive ROI
Best Practices for a Successful And Improved Channel Incentive ROI. Vendors depend on channel partner incentive programs to drive the performance of products and penetrate new markets. Therefore, it is fair to say that to improve their channel incentive ROI, best practices in offering partners … [Read more...] about Best Practices for Improving your Channel Incentive ROI
Channel Partner Sale Strategy by Employing Psychology
How to Improve Partner Relationship Management with Psychology. Successful Channel Partner Sale Strategy is a result of several factors. In the past, channel partners were the ones that had to fight for manufacturers’ attention; nowadays, it’s very much the opposite: manufacturers have to prove … [Read more...] about Channel Partner Sale Strategy by Employing Psychology
Importance of Automated Channel Data Management Platforms
Using Manual Processes to Normalize Channel Data Leads to Financial Complications and Lost Opportunities. In order to facilitate sustainable growth, channel-driven producers need detailed visibility into the performance of products and partners via an automated channel data management platform. … [Read more...] about Importance of Automated Channel Data Management Platforms
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners. If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each … [Read more...] about 3 Channel Marketing Plans for Improving Channel Partner Success
Channel Partner Recruitment Using Channel Incentive Programs
Creating Sales and Marketing Programs for Channel Partner Recruitment. In the past, channel partner recruitment, attracting solution providers, VARs, distributors, resellers, etc., to join your partner program was easy. When it came to incentives, businesses competing in indirect sales didn’t … [Read more...] about Channel Partner Recruitment Using Channel Incentive Programs
Ten Ways to Improve your Channel Partner Management Strategy
10 most Influential Components in Building an Indirect Sales Network that’s Produced to Last. Selling your product through indirect channels mandates synergy. Without a solid channel partner management strategy, mutual understanding between channel partners and in-house personnel, opportunities … [Read more...] about Ten Ways to Improve your Channel Partner Management Strategy
7 Components of a Successful Channel Marketing Program
7 Steps that Bring Clarity to Channel Marketing Programs. Why do partners continue to opt-out of channel marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely , especially when the incentive is easily … [Read more...] about 7 Components of a Successful Channel Marketing Program
5 Characteristics that Make a Channel Sales Representative Great
Characteristics of a Successful Channel Sales Representative. In such a competitive landscape, channel sales representatives and managers serve an imperative purpose. So which traits in a channel sales representative matter most? Persistence and a persuasive mentality are key, as are client … [Read more...] about 5 Characteristics that Make a Channel Sales Representative Great
Channel POS Data Delivers Insight into Your Distribution Channels
Enhance your Channel by Employing a Robust Channel POS Data Management System The customer is the most vital aspect of any business. Without customer knowledge, management can only guess how to sell a product. Channel POS data obtained from reporting partners contain crucial and fundamental … [Read more...] about Channel POS Data Delivers Insight into Your Distribution Channels