What is a Good Vendor and How to Decide which one to Work with in the First Place. Vetting vendors can be a difficult process, especially if you are evaluating a new supplier with not much prior history in the channel. It’s true that you can always move if a partnership does not work out. … [Read more...] about Characteristics of Good Vendors in a Channel Partnership
The Channelist
Web-Based Partner Portal – A Channel Management Platform
Web-Based Partner Portal - a Channel Management Platform Built to Better Serve Clients Through Improved Automation and Quicker Processing. Computer Market Research's web-based partner portal is a software-as-a-service (SaaS) platform that supports a variety of web-based channel management … [Read more...] about Web-Based Partner Portal – A Channel Management Platform
Successful Channel Partner Sales and Marketing Programs
Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs. But, arguably … [Read more...] about Successful Channel Partner Sales and Marketing Programs
Channel POS Data Management System – A Powerful Sales Tool
A Channel POS Data Management System that Helps you Target Specific Customers. In-depth knowledge of customers and point-of-sale activity are critical aspects of any successful marketing and sales strategy. Having an accurate, up-to-date snapshot of the customer base is especially vital to … [Read more...] about Channel POS Data Management System – A Powerful Sales Tool
The Real Cost of Auditing Channel Partner Claims Manually
Manual Channel Partner Claims Management Can Result In Overpayment Of Claims! Ineffective channel price management leads to numerous negative setbacks within a business. At the same time, overpayments on channel partner claims can cause a serious blow to your revenue. Traditional methods for … [Read more...] about The Real Cost of Auditing Channel Partner Claims Manually
Channel Sales Checklist Discussion with Channel Expert Dede Haas
A 13-Point Channel Sales Checklist to Discover If Your Company Is Ready to Join the Channel. Dede Haas is an award-winning high-tech sales channel professional and founder of DLH Services. As an expert in channel management, Dede has created innovative and successful channel programs and sales … [Read more...] about Channel Sales Checklist Discussion with Channel Expert Dede Haas
Partner Recruitment Plan Formula and Its Components
A Partner Recruitment Plant Formula that Equals Revenue Growth. Partner profiling is widely used by vendors for identifying and selecting the right partners in the partner recruitment plan. However, some vendors use their own partner profiling strategy as a tool to evaluate their existing partners. … [Read more...] about Partner Recruitment Plan Formula and Its Components
New Goals for Channel Partners – It’s a New Year After all
Best Practices for Setting Goals for Channel Partners in the New Year! 2019 has barely begun, yet many technology manufacturers are already planning their performance and development goals for the year. Planning your performance goals early in the year allows you to align your partner programs … [Read more...] about New Goals for Channel Partners – It’s a New Year After all
Channel Partner Portal – A Data Management System
Achieving Business Objectives with a Data-Driven Channel Partner Portal Software. A vendor’s channel partner portal is very similar to a digital hub where the vendor’s and their partners’ data is stored and available for access to all parties 24/7. This collaborative data hub creates an … [Read more...] about Channel Partner Portal – A Data Management System
Tools for Furthering your B2B Sales and Marketing Alignment
The Importance of B2B Sales and Marketing Alignment. Today, more than ever, the success and productivity of an organization are correlated to the alignment of their sales and marketing departments and team members. In fact, according to Act-On's 2017 B2B sales and marketing alignment report, 56% … [Read more...] about Tools for Furthering your B2B Sales and Marketing Alignment
How to Grow your Business with Synchronized Channel Marketing
Find out How Synchronized Channel Marketing Can Help You Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel … [Read more...] about How to Grow your Business with Synchronized Channel Marketing
IT Channel Partners in the Cloud and a New Value Proposition
Rapid Changes in the IT Industry Have Impacted the Roles IT Channel Partners Play in their Partnership. Cloud computing, the Internet of things (IoT), and artificial intelligence (AI) are just a few technologies spearheading the 4th industrial revolution. The new technological advancements have … [Read more...] about IT Channel Partners in the Cloud and a New Value Proposition
How to Make Online Digital Co-op Advertising Programs Work
Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national … [Read more...] about How to Make Online Digital Co-op Advertising Programs Work
Enabling Partners Through Channel Partner Segmentation
Make your Partner Portal Software Attractive to Channel Partners
How to Use your Channel Partner Portal Software to Target Value-Added Resellers. A channel partner portal software is designed to provide a centralized platform to assist vendors in managing and calculating channel activities, as well as help partners, increase productivity and revenue. Partner … [Read more...] about Make your Partner Portal Software Attractive to Channel Partners
Improve Channel Sales by Unlocking the Benefits of your Data
Key Technologies that Help Drive Tech Distribution Growth
Revenue Growth for Tech Vendors Selling Product Through Tech Distribution. The vast and rapid growth in technology innovation has transformed the way tech vendors and tech distribution conduct business. After surveying 50+ technology channel executives, the 2018 Global Technology Distribution … [Read more...] about Key Technologies that Help Drive Tech Distribution Growth
Digital Co-op Advertising Funds for Local Channel Partners
Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a … [Read more...] about Digital Co-op Advertising Funds for Local Channel Partners
How to Evaluate your Sales Opportunity Management Process
How to Evaluate the Effectiveness and Efficiency of your Sales Opportunity Management Process. Sales opportunity refers to a process of identifying new revenue opportunities in the form of existing or qualified potential buyers that in some stage of your sales pipeline have indicated an interest in … [Read more...] about How to Evaluate your Sales Opportunity Management Process
Best Pracrtices for Analyzing Sales and Marketing Data
Unlocking the Power of Analyzing your Sales and Marketing Data. Most manufacturers are only seizing a fragment of the value that analyzing sales and marketing data have to offer to the success of their business and partnerships. Data Analysis is the process of compiling, organizing, evaluating, … [Read more...] about Best Pracrtices for Analyzing Sales and Marketing Data