The Negative Effects Of Poorly Implemented Programs Without The Necessary Parameters And Processes In Place Promotional allowances have been around for a long time. Since the early 20th century, vendors have been experimenting with different strategies in an effort to motivate and persuade their channel partners to sell more efficiently. And it works. In 2012Your Read More Link Text
If Deal Registration Program Existed During the Wild-Wild West, What Might it Look Like?
San Diego, CA, December 16, 2016 – Computer Market Research, Ltd., a global leading provider in Partner Relationship Management software, announced today it was named an Owler ‘Hot In 2016’ winner in San Diego. Owler, a competitive intelligence and crowdsourced data platform, recognizes the top trending companies in cities around the world each year. TheyYour Read More Link Text
3 Tips on How Vendors Can Make their Investment in Partners Well Spent Partner sales remain a cornerstone component to the success (or failure) of channel vendors. From independent agents to value-added resellers, from distributions to system integrators—channel partners provide vendors with the ability to leverage their expertise and be introduced to a wave of newYour Read More Link Text
4 Main Factors in most Channel Partnership Breakups! Dear Vendor, For months I thought it was me: “Did we say something?” I would ask myself, “Was it something we did?” This lead me into believing it was my fault for your “lack of interest” in our business—and that self-deprecating ideology has carried over, and affectedYour Read More Link Text
4 Things Manufacturers Can Do To Inspire Distributors And Resellers From SPIFFs and backend rebates to marketing funds and gamification, motivating channel partners to sell more product can be achieved using many tactics. However, it isn’t easy. As a manufacturer, a successful business depends largely on how your channel partners perform. Incentive programs certainly instigateYour Read More Link Text
4 Partner Program Managing Approaches for Vendors The days of vendors administrating each piece of the partner program have long past. Vendors no longer have ample control over how partners should approach the channel, what leads to pursue, which lead generation tools to deploy, or how incentives will be rewarded. Today, channel partnerships are done throughYour Read More Link Text
Discover the most Important Pieces to Create a Successful Channel Partnership Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business. Doing so requires patience, trust, communication and loyalty all to be in consistent synchronization. But, arguably the most important pieceYour Read More Link Text