Recruit Profitable Channel Partners by Implementing Well-Defined Incentive Programs Do opposites attract in the manufacturer-partner relationship? Probably not. When you’re searching to recruit profitable channel partners, you tend to look for . Establishing synergy means putting channel pa … [Read more...] about How to Recruit Profitable Channel Partners for your Business [Part 2]
The Channelist
How to Attract Productive Channel Partners to your Business [Part 1]
Attracting the right Channel Partners to your Business Comes Down to How Well you Executed your Recruitment Strategy. If you’re a manufacturer that wants to transform inactive channel partners [i.e., distributors, resellers, dealers, etc., that only get behind your offering if a deal falls in their … [Read more...] about How to Attract Productive Channel Partners to your Business [Part 1]
How to Create Valuable and Profitable Channel Partner Relationship
Successful Channel Partner Relationships Begin by Identifying what End-Users Deem Valuable It is either arrogance or naivety to assume manufacturers dictate the fate of their channel partner relationships and the way end-users purchase products. At the end of the day, end-users possess power in … [Read more...] about How to Create Valuable and Profitable Channel Partner Relationship
Channel Partner Scorecards – An Undervalued Asset in the Channel
The Channel Partner you Assume to Be Generating the Most Volume Is Not Always the One Producing the Most Profit Partner scorecards are an excellent channel partner management tool. Unfortunately, they are not utilized correctly. Do you use the following tactics when putting together channel … [Read more...] about Channel Partner Scorecards – An Undervalued Asset in the Channel
Improve Channel Incentive ROI with Automated Ship and Debit
At the Source of Partner Incentive Overpayments Lays a Flawed Channel Data Management Process Our module, Automated Ship and Debit, also known as, Automated Distributor Claims Management (ADCM), is designed to improve your channel incentive ROI and eliminate incentive overspend by transforming i … [Read more...] about Improve Channel Incentive ROI with Automated Ship and Debit
How to Set Up your Market Development Funds Program: Part 2
Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. In part 1 of this 2-part series on “Co-op MDF Strategies for a Better Partner Engagement,” we addressed the importance of removing complexity from your program guidelines. In par … [Read more...] about How to Set Up your Market Development Funds Program: Part 2
Market Development Funds Best Practices – Part 1
Market Development Funds Best Practices that Demonstrates your Interest in the Success of Channel Partners This 2-part series addresses the importance of removing brevity from your MDF program incentive. The goal of this article(s) is to demonstrate Market Development Funds Best Practices for … [Read more...] about Market Development Funds Best Practices – Part 1
Channel Co-op & Market Development Fund (MDF) Best Tactics
best tacBring Definitive Validation Into The Importance Of Joint-Marketing Incentives has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity (Channel Co-op/MDF) to be well justified. Without tangible data that clearly … [Read more...] about Channel Co-op & Market Development Fund (MDF) Best Tactics
Co-op MDF Software for Channel Resellers and Distributors
Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and … [Read more...] about Co-op MDF Software for Channel Resellers and Distributors
Channel Incentive Program Creation and Implementation
Learn How High-Impact Channel Incentive Program Creation and Implementation can lead to Mutual Vendor/Partner Success Selling products via partner ecosystems is no easy feat. That's why channel incentive program creation and implementation is so important to channel vendors; it gives you the … [Read more...] about Channel Incentive Program Creation and Implementation
A Look at Best Practices in Channel Partner Recruitment Process
How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest during your channel partner recruitment process, you need a comprehensive indirect sales strategy that assures a . With the demand of solution providers exceeding sup … [Read more...] about A Look at Best Practices in Channel Partner Recruitment Process
How to Help Improve Channel Partner Performance
Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better leverage Co-Op MDF and use it to their strategic advantage. More importantly, the final installment … [Read more...] about How to Help Improve Channel Partner Performance
Co-op MDF Strategies for a Better Partner Engagement
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this … [Read more...] about Co-op MDF Strategies for a Better Partner Engagement
How to Maximize on CO-OP MDF Opportunities – Part 1
Are your Channel Partners Opting-Out of Co-op MDF Opportunities Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of … [Read more...] about How to Maximize on CO-OP MDF Opportunities – Part 1
Keys to Unlocking a Long-Lasting Channel Partnership [Infographic]
Long-Lasting Channel Partnership Starts with Proper Partner Profiling and Qualification It’s an overarching challenge of developing a profitable, successful, long-lasting channel partnership. Too often, channel vendors make the mistake of rushing into a partnership without doing so much as s … [Read more...] about Keys to Unlocking a Long-Lasting Channel Partnership [Infographic]
Channel Partnership Tips for Original Equipment Manufacturers
How OEMs can Facilitate Lucrative Channel Partnerships The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution … [Read more...] about Channel Partnership Tips for Original Equipment Manufacturers
Business Management Tools that Will Transform your Productivity
Business Management Tools for Streamlining Operations and Transform your Productivity Finding enough time in the day can seem impossible. The following business management tools and suggestions are designed to help you walk into work feeling less stressed, organized and more than ever b … [Read more...] about Business Management Tools that Will Transform your Productivity
Approaches to Expanding Channel Partner Network on LinkedIn
LinkedIn can Leverage your Partner Recruitment Process Expanding Channel Partner Network or finding the right channel partners and solution providers to join your distribution network is no small feat. From cold calls and emails, to obscure referrals and failed presentations, partner recruitment … [Read more...] about Approaches to Expanding Channel Partner Network on LinkedIn
Channel Incentive Management -Spreadsheets & Financial Risks
The Surprising, and Unfortunate Truth About Spreadsheets You depend on your channel incentive management capabilities and special pricing agreements to help drive revenue, as well as improve the performance of products and channel partners. However, the administrative ‘status-quo’ of these prog … [Read more...] about Channel Incentive Management -Spreadsheets & Financial Risks
How to Recruit Channel Partners That Will Fit Into Your Business
Following are Tips and Suggestions Channel Vendors can use to Recruit the Right Strategic Partners for their Business while Developing Long-Term, Successful Relationships On the surface, the number of channel partners that exist in today’s market is a vendor’s dream. Channel-driven producers can nar … [Read more...] about How to Recruit Channel Partners That Will Fit Into Your Business