The Strategic Role of a Channel Partner in Your 2026 GTM Strategy
A recent industry analysis revealed that 40% of B2B manufacturers lose up to 10% of their annual revenue due to inaccurate POS data and mismanaged…
A recent industry analysis revealed that 40% of B2B manufacturers lose up to 10% of their annual revenue due to inaccurate POS data and mismanaged…
The average manufacturer loses up to 10% of their annual bottom line simply because they’re managing rebates & incentives through fragmented, manual…
A staggering 40% of channel marketing funds go unspent every year because the barrier to entry for partners is simply too high. When your team
Trade promotions drive volume, accelerate sell-through, and influence distributor buying behavior. However, as promotional programs expand, complexity increases rapidly. Consequently, without the right systems in
Why do 60% of manufacturers still allow their brand identity to be diluted by fragmented partner messaging? If your brand voice looks different on…
Recent studies show that 22% of manufacturers lose significant margin every year due to overpayments and disputed claims stemming from manual data…
As competition increases across every industry, manufacturers must extend their marketing reach without losing control of brand messaging or budget allocation. That is why advertising
If your channel sales strategy still relies on monthly spreadsheet uploads and manual reconciliations, you aren’t just losing time; you’re losing…
The spreadsheet is no longer a tool for growth; it’s a primary obstacle to your 2026 revenue targets. Recent industry benchmarks indicate that manual…
A 2024 industry analysis reveals that 14.7% of market development funds are lost annually to overpayments and administrative errors stemming from…
Research indicates that up to 60% of market development funds remain unallocated or fail to produce a documented return because of administrative…
According to recent industry benchmarks, 64% of manufacturers still rely on manual spreadsheets for channel management, leading to an average 10%…
As channel networks expand, complexity naturally increases. Distributors, resellers, dealers, and sales partners all require coordination, incentives, reporting, and ongoing support. Therefore, manufacturers increasingly rely
What if your most expensive asset is currently sitting in a “black hole” where 40% of your channel partners provide data that is either late
Approximately 79% of marketing leads never convert into sales, largely because of a lack of systematic nurturing and visibility. For many channel…
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