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Managing Your Co op Advertising: What You Need to Know

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Co op Advertising is a popular way for businesses to save on their marketing costs. Additionally, Co-op advertising involves a manufacturer or distributor partnering with a retailer, and sharing advertising costs. This approach can boost exposure, brand recognition, and sales for both … [Read more...] about Managing Your Co op Advertising: What You Need to Know

Trade Promotion Marketing: Tools for Success

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Ad budgets can be really tight for a small business. Trying to reach a large audience with no money for marketing can be one of the most challenging tasks your business will face. Likewise, competing against companies with massive ad budgets can make it virtually impossible to get your products in … [Read more...] about Trade Promotion Marketing: Tools for Success

How to Create an Effective and Resilient Supply Chain

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A supply chain is just like any other chain. Kinks can screw it up for everybody, so you want your supply chain to be as resilient as possible. A global pandemic, inclement weather, you name it – just about anything can disrupt your chain and throw your whole system into disarray. And a system in … [Read more...] about How to Create an Effective and Resilient Supply Chain

5 Tips to Boost Morale and Improve Channel Sales Performance

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Low confidence can chip away at your channel partners' sales performance, and the result is one that will probably be a drain to your bottom line. As the late football great Vince Lombardi once said, “Confidence is contagious and so is lack of confidence, and a customer will recognize both.” So, … [Read more...] about 5 Tips to Boost Morale and Improve Channel Sales Performance

How to Shorten Your Channel Sales Cycle to Increase Revenue

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Every salesperson’s dream is to shorten the time between generating a lead and closing the sale. Trust me when I say it is easier said than done. But the quicker you get your customers through the sales funnel, the better for your business. A shorter channel sales cycle frees up time for your sales … [Read more...] about How to Shorten Your Channel Sales Cycle to Increase Revenue

Guidelines to Build or Reboot Your Reseller Partner Program

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There are undeniable benefits to channel partnership. Brand recognition, more revenue, and increased ROI are just a few. Understand that building any channel partner program takes work. But you are in luck because we have outlined steps to help you along in creating your reseller partner … [Read more...] about Guidelines to Build or Reboot Your Reseller Partner Program

B2B Value Proposition: The Importance and How to Create One

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As a vendor, your brain is constantly computing ways for your business to stand apart from your competitors. Competition is stiff out there in the B2B world, and you must make your business – and yourself – desirable to any potential channel partners. You can start by creating a bomb.com value … [Read more...] about B2B Value Proposition: The Importance and How to Create One

Channel Sales Performance Management Best Practices

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Channel sales performance management is not for the faint of heart. There are many things to consider, including how you will manage each of your channel partners and their respective teams. Your sales channel partners are integral to your channel system. So it is in your best interest to set them … [Read more...] about Channel Sales Performance Management Best Practices

Best Methods for Achieving Accurate Channel Sales Forecasts

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How wonderful would it be to predict the future with even the slightest chance of accuracy? Welcome to channel sales forecasting! Sales forecasting provides a Back to the Future foundation for leaders’ decision-making about business operations. It also directly impacts how leaders make informed … [Read more...] about Best Methods for Achieving Accurate Channel Sales Forecasts

Important Components of a Channel Management System

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According to the World Trade Organization, a whopping 75% of global trade is conducted through indirect channels. So, if you’re conducting business through a channel system, you’ve already got a spot among the popular crowd. However, with the constant changes in the economy and in how businesses … [Read more...] about Important Components of a Channel Management System

20 Questions to Help Understand Your Channel Relationships

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You’ve done your research and selected the right channel partners to build out your channel ecosystem. But how much do you really know about channel partner relationships? The fastest way to partner satisfaction is by building and maintaining your relationship with them. And satisfied channel … [Read more...] about 20 Questions to Help Understand Your Channel Relationships

SPIF Software – How to Get Better Data and Detailed Analytics

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Data doesn’t mean much without analytics, and the type of SPIF software you are using can make or break your channel sales incentive rewards programs. Without detailed analytics, how would you measure ROI to even know if your SPIF is working as designed? There are a ton of advantages to … [Read more...] about SPIF Software – How to Get Better Data and Detailed Analytics

Factors to Consider When Building B2B Partner Programs

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We are quickly approaching the end of the year, and 2020 has been nothing short of a doozy. But one thing that remains the same is the fact that B2B partner programs still make the world go round. With ease, if done right. Selling products through third-party partners extends your products to every … [Read more...] about Factors to Consider When Building B2B Partner Programs