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The Channelist

Managing Your Co op Advertising: What You Need to Know

05/10/2023 by Ryan Paulin

Co op-Advertising

Co op Advertising is a popular way for businesses to save on their marketing costs. Additionally, Co-op advertising involves a manufacturer or distributor partnering with a retailer, and sharing advertising costs. This approach can boost exposure, brand recognition, and sales for both … [Read more...] about Managing Your Co op Advertising: What You Need to Know

Filed Under: Channel Marketing Management Tagged With: Co-op Marketing Programs

How the Ship & Debit Landscape is Changing

09/01/2022 by Ryan Paulin

Ship & Debit

The Ship & Debit landscape is constantly changing with the rise of inflation, supply chain disruptions, and the COVID-19 pandemic. Inflation is making price negotiation a more challenging—and strategically critical—skill. While the pandemic has drastically affected the economy, from empty … [Read more...] about How the Ship & Debit Landscape is Changing

Filed Under: Ship and Debit Management Tagged With: Ship and Debit

Trade Promotion Marketing: Tools for Success

01/26/2022 by Miles Metke

Trade Promotion Marketing

Ad budgets can be really tight for a small business. Trying to reach a large audience with no money for marketing can be one of the most challenging tasks your business will face. Likewise, competing against companies with massive ad budgets can make it virtually impossible to get your products in … [Read more...] about Trade Promotion Marketing: Tools for Success

Filed Under: Channel Marketing Management Tagged With: Co-op Marketing Programs

Volume Incentive Rebate Strategies & Best Practices

12/21/2021 by Bethany Swaney

People working in front of a computer

When it comes to offering partner incentives, volume incentive rebates (or VIRs) are considered the most common. These are also usually the most effective, designed to create a mutually beneficial relationship between vendors and distributors. While incentivizing distributors to achieve high sales … [Read more...] about Volume Incentive Rebate Strategies & Best Practices

Filed Under: Ship and Debit Management

Your Partner Relationship Management System

11/23/2021 by Bethany Swaney

What to look for in your partner relationship management system

For many vendors, managing partners can be a frustrating process. Small companies with only a few vendors may get away with manual processes or using spreadsheets. However, when the main goal is to grow, this can become rather daunting and costly. For larger companies, dealing with numerous … [Read more...] about Your Partner Relationship Management System

Filed Under: Channel Partner Management, Partner Portal

Best Practices For Managing Successful MDF Programs

11/15/2021 by Bethany Swaney

Best Practices For Managing Successful MDF Programs

Market Development Funds (or MDFs) are funds provided to channel partners designed to use for sales and marketing programs. When the goal is to sell more products, introduce new ones, or increase local awareness, MDF programs encourage partners to do just that. In this post, we share the … [Read more...] about Best Practices For Managing Successful MDF Programs

Filed Under: Channel Marketing Management

Best Practices For Successful Distributor Incentive Programs

11/04/2021 by Bethany Swaney

Incentive Program Best Practices

Distributor incentive programs can be an extremely effective tool to boost loyalty, maximize profits, and reach sales goals. Properly managed programs are beneficial not only for distributors but vendors as well, leading to: Stronger relationships Repeat purchases Reaching more … [Read more...] about Best Practices For Successful Distributor Incentive Programs

Filed Under: Channel Sales Management

Improve Your Ship & Debit Process With Automation

10/27/2021 by Bethany Swaney

Automate Ship & Debit

Incentive programs are a great way to encourage distributors to sell more and meet end-user demands. Rebates allow partners to receive money back from a purchase after the sale is complete. Ship & Debits are special pricing agreements where distributors debit suppliers for goods shipped below … [Read more...] about Improve Your Ship & Debit Process With Automation

Filed Under: Ship and Debit Management

Boost Profits & Loyalty With Distributor Rebate Agreements

10/18/2021 by Bethany Swaney

Distributor Rebate Programs boost profits while building strong relationships

When relying on distributors to get your products in the hands of your customers, there are a few things that you need to consider. What are you doing to entice your distribution partners to sell? And how will it benefit you? Offering incentive programs for distributors can make a … [Read more...] about Boost Profits & Loyalty With Distributor Rebate Agreements

Filed Under: Channel Rebate Management

How to Create an Effective and Resilient Supply Chain

02/24/2021 by Michelle Henson

resilient supply chain

A supply chain is just like any other chain. Kinks can screw it up for everybody, so you want your supply chain to be as resilient as possible. A global pandemic, inclement weather, you name it – just about anything can disrupt your chain and throw your whole system into disarray. And a system in … [Read more...] about How to Create an Effective and Resilient Supply Chain

Filed Under: Channel Management Tagged With: Managing the Channel

5 Tips to Boost Morale and Improve Channel Sales Performance

02/16/2021 by Michelle Henson

Improve channel sales performance

Low confidence can chip away at your channel partners' sales performance, and the result is one that will probably be a drain to your bottom line. As the late football great Vince Lombardi once said, “Confidence is contagious and so is lack of confidence, and a customer will recognize both.” So, … [Read more...] about 5 Tips to Boost Morale and Improve Channel Sales Performance

Filed Under: Channel Sales Management Tagged With: Channel Sales Strategies

How to Shorten Your Channel Sales Cycle to Increase Revenue

02/08/2021 by Michelle Henson

Channel Sales Cycle

Every salesperson’s dream is to shorten the time between generating a lead and closing the sale. Trust me when I say it is easier said than done. But the quicker you get your customers through the sales funnel, the better for your business. A shorter channel sales cycle frees up time for your sales … [Read more...] about How to Shorten Your Channel Sales Cycle to Increase Revenue

Filed Under: Channel Sales Management Tagged With: Channel Sales Strategies

Guidelines to Build or Reboot Your Reseller Partner Program

02/01/2021 by Michelle Henson

Reseller Partner Program

There are undeniable benefits to channel partnership. Brand recognition, more revenue, and increased ROI are just a few. Understand that building any channel partner program takes work. But you are in luck because we have outlined steps to help you along in creating your reseller partner … [Read more...] about Guidelines to Build or Reboot Your Reseller Partner Program

Filed Under: Channel Management Tagged With: Managing the Channel

B2B Value Proposition: The Importance and How to Create One

01/28/2021 by Michelle Henson

B2B Value Proposition

As a vendor, your brain is constantly computing ways for your business to stand apart from your competitors. Competition is stiff out there in the B2B world, and you must make your business – and yourself – desirable to any potential channel partners. You can start by creating a bomb.com value … [Read more...] about B2B Value Proposition: The Importance and How to Create One

Filed Under: Channel Management Tagged With: Managing the Channel

Channel Sales Performance Management Best Practices

01/20/2021 by Michelle Henson

Channel Sales Performance Management

Channel sales performance management is not for the faint of heart. There are many things to consider, including how you will manage each of your channel partners and their respective teams. Your sales channel partners are integral to your channel system. So it is in your best interest to set them … [Read more...] about Channel Sales Performance Management Best Practices

Filed Under: Channel Sales Management Tagged With: Channel Sales Strategies

Best Methods for Achieving Accurate Channel Sales Forecasts

01/12/2021 by Michelle Henson

Sales Forcast

How wonderful would it be to predict the future with even the slightest chance of accuracy? Welcome to channel sales forecasting! Sales forecasting provides a Back to the Future foundation for leaders’ decision-making about business operations. It also directly impacts how leaders make informed … [Read more...] about Best Methods for Achieving Accurate Channel Sales Forecasts

Filed Under: Channel Sales Management Tagged With: Channel Sales Strategies

Important Components of a Channel Management System

01/04/2021 by Michelle Henson

Channel Management System

According to the World Trade Organization, a whopping 75% of global trade is conducted through indirect channels. So, if you’re conducting business through a channel system, you’ve already got a spot among the popular crowd. However, with the constant changes in the economy and in how businesses … [Read more...] about Important Components of a Channel Management System

Filed Under: Partner Portal Tagged With: Managing the Channel

20 Questions to Help Understand Your Channel Relationships

12/21/2020 by Michelle Henson

Channel Partner Relationships

You’ve done your research and selected the right channel partners to build out your channel ecosystem. But how much do you really know about channel partner relationships? The fastest way to partner satisfaction is by building and maintaining your relationship with them. And satisfied channel … [Read more...] about 20 Questions to Help Understand Your Channel Relationships

Filed Under: Channel Partner Management Tagged With: Channel Partnership

SPIF Software – How to Get Better Data and Detailed Analytics

12/16/2020 by Michelle Henson

SPIF Software

Data doesn’t mean much without analytics, and the type of SPIF software you are using can make or break your channel sales incentive rewards programs. Without detailed analytics, how would you measure ROI to even know if your SPIF is working as designed? There are a ton of advantages to … [Read more...] about SPIF Software – How to Get Better Data and Detailed Analytics

Filed Under: Channel Rebate Management Tagged With: SPIFF Rebate Programs

Factors to Consider When Building B2B Partner Programs

12/08/2020 by Michelle Henson

B2B Partner Programs

We are quickly approaching the end of the year, and 2020 has been nothing short of a doozy. But one thing that remains the same is the fact that B2B partner programs still make the world go round. With ease, if done right. Selling products through third-party partners extends your products to every … [Read more...] about Factors to Consider When Building B2B Partner Programs

Filed Under: Channel Management Tagged With: Channel Partnership

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