Developing a for a single market is no easy task for a vendor. So, it should come as no surprise that building a channel partner sales program across the globe adds layers of complexities and difficulties. Deploying and maintaining a successful international channel sales program requires thorough … [Read more...] about International Channel Sales Programs – Challenges and Solutions
The Channelist
The Manufacturer-Distributor Partnership: How to Sell Through Distributors
As a manufacturer, success requires a solid relationship with distributors to help you expand into new areas and increase sales. The ideal manufacturer-distributor partnership can be categorized as a tactical and strategic relationship where both parties benefit from working together to achieve … [Read more...] about The Manufacturer-Distributor Partnership: How to Sell Through Distributors
Channel Partner Programs – A Guideline for Creating a Partner Program
There are many benefits to creating a channel partner program. Accelerating are just the top two benefits. However, creating a successful partner program is time-consuming and requires resources as well as detailed strategic planning. In this post, we will look into the reasons vendors need such … [Read more...] about Channel Partner Programs – A Guideline for Creating a Partner Program
4 Factors of an Effective Channel Management Process
Channel management, by definition, is the practice in which a vendor or supplier directs sales and marketing activities by actively involving and motivating members of its channel distribution. Therefore, channel management decisions are necessary to ensure that there are no interruptions in the … [Read more...] about 4 Factors of an Effective Channel Management Process
Partner Relationship Management Software – A PRM Platform Guideline
Partner relationship management (PRM) software helps channel organizations with recruiting new channel partners and selling products or services. A well-designed partner management application helps such organizations and their channel partners to align their business goals. In addition, access to … [Read more...] about Partner Relationship Management Software – A PRM Platform Guideline
Top 10 Reasons Channel Partnership are Cancelled
What Can a Manufacturer Do to Prevent Channel Partnership Cancellation? Many manufacturers spend a great deal of time and resources on establishing channel partnerships in order to expand their business, only to be let down by the results. For a manufacturer to maximize their chances of success, … [Read more...] about Top 10 Reasons Channel Partnership are Cancelled
Channel Management SaaS Applications for Managing Sales & Marketing
Over the past ten years, Software as a Service (SaaS) has become the most sustainable solution for organizations. This is especially true for organizations that wish to power their sales, marketing, and operations from anywhere. With no signs of slowing down, studies predict that the SaaS industry … [Read more...] about Channel Management SaaS Applications for Managing Sales & Marketing
How to Develop a Successful Channel Marketing Strategy
Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their … [Read more...] about How to Develop a Successful Channel Marketing Strategy
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How to Optimize your Channel Rebate and SPIF Programs
Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However, … [Read more...] about How to Optimize your Channel Rebate and SPIF Programs
Channel Program Strategy: Setting Up Your Channel for Future Success
The channel landscape has undergone tremendous changes. Changes from "Second Platform" to "Third Platform" stage of IT is leaving businesses who rely on traditional IT infrastructure behind. Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. However, … [Read more...] about Channel Program Strategy: Setting Up Your Channel for Future Success
Co-op MDF Programs: Dealing with Unused Channel Marketing Funds
Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of … [Read more...] about Co-op MDF Programs: Dealing with Unused Channel Marketing Funds
Managing Co-op Funds – 5 Easy Co-op Management Strategies
Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is … [Read more...] about Managing Co-op Funds – 5 Easy Co-op Management Strategies
Managing Ship and Debit Programs Requires Automation
Automated Ship and Debit Benefits Manufacturers and Partners. Managing ship and debit programs is an exhausting endeavor. It takes not only remarkable organizational skills but also deft communication, precision, leadership, and accountability. Businesses must be able to track channel activity at … [Read more...] about Managing Ship and Debit Programs Requires Automation
5 Key Characteristics of a Successful Deal Registration Program
A structured and Well-Organized Partner Deal Registration Program Can Offer Numerous Benefits for Manufacturers. Deal registration programs provide a vital factor in a vendor’s value proposition. Deal Registrations provide vendors the measure to reward partners who are driving growth in their … [Read more...] about 5 Key Characteristics of a Successful Deal Registration Program
Characteristics of Good Vendors in a Channel Partnership
What is a Good Vendor and How to Decide which one to Work with in the First Place. Vetting vendors can be a difficult process, especially if you are evaluating a new supplier with not much prior history in the channel. It’s true that you can always move if a partnership does not work out. … [Read more...] about Characteristics of Good Vendors in a Channel Partnership
Web-Based Partner Portal – A Channel Management Platform
Web-Based Partner Portal - a Channel Management Platform Built to Better Serve Clients Through Improved Automation and Quicker Processing. Computer Market Research's web-based partner portal is a software as a service (SaaS) platform that supports a variety of web-based channel management … [Read more...] about Web-Based Partner Portal – A Channel Management Platform
Creating Successful Channel Partner Sales and Marketing Programs
Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs. But, arguably … [Read more...] about Creating Successful Channel Partner Sales and Marketing Programs
Channel POS Data Management System – A Powerful Sales Tool
A Channel POS Data Management System that Helps you Target Specific Customers. In-depth knowledge of customers and point-of-sale activity are critical aspects of any successful marketing and sales strategy. Having an accurate, up-to-date snapshot of the customer base is especially vital to … [Read more...] about Channel POS Data Management System – A Powerful Sales Tool
What is the Real Cost of Auditing Channel Partner Claims Manually?
Manual Channel Partner Claims Management Can Result In Overpayment Of Claims! Ineffective channel price management leads to numerous negative setbacks within a business. At the same time, overpayments on channel partner claims can cause a serious blow to your revenue. Traditional methods for … [Read more...] about What is the Real Cost of Auditing Channel Partner Claims Manually?