Cooperative advertising, or Co-op advertising, is a marketing strategy that allows manufacturers and their channel partners to pool their resources and share the cost of promotional campaigns. This approach benefits both parties by maximizing their advertising reach while minimizing expenses. In
How MDF Management Software Can Revolutionize Your Business
Market development funds (MDF) are funds allocated to manufacturers by their channel partners to support market growth initiatives. As a result, the MDF programs also called the MDF partner program, have become an essential part of building a channel that resonates with the vendor's intended
Managing Your Co op Advertising: What You Need to Know
Co op Advertising is a popular way for businesses to save on their marketing costs. Additionally, Co-op advertising involves a manufacturer or distributor partnering with a retailer, and sharing advertising costs. This approach can boost exposure, brand recognition, and sales for both
How the Ship & Debit Landscape is Changing
The Ship & Debit landscape is constantly changing with the rise of inflation, supply chain disruptions, and the COVID-19 pandemic. Inflation is making price negotiation a more challenging—and strategically critical—skill. While the pandemic has drastically affected the economy, from empty