In 2026, PRM platform adoption reached 62% among companies with over $25 million in revenue, signaling a definitive shift away from fragmented manual…
Managing indirect sales channels requires more than just tracking transactions. Manufacturers must build strong, consistent connections with distributors, resellers, and partners to drive long-term success.
Did you know that 88% of complex spreadsheets contain significant errors as of April 2026? For manufacturers, these inaccuracies aren’t just minor…
With global cybercrime costs projected to increase by $6.4 trillion by 2029, the margin for error in your channel ecosystem has effectively vanished….
SPIFF programs are one of the fastest ways manufacturers influence sales behavior across distributor and reseller networks. However, while incentives can drive immediate results, managing
Certified partners have been shown to close deals 38% faster than non-certified partners as of April 2026. Despite this clear performance gap, many…
While 50% of brands have invested in a through-channel marketing automation tcma platform, a staggering 83% of those organizations feel they aren’t…
If 80% of automation users are generating more leads, why are so many manufacturers still watching high-value opportunities wither away in a…
What if the primary driver of your 25% partner attrition rate isn’t your product’s performance, but a perceived lack of transparency in your sales…
A 2024 survey of channel operations professionals found that 63% of manufacturers still rely on manual data entry for performance tracking, a…
Manufacturers that sell through distributors, resellers, and dealers must coordinate a wide range of programs across their channel ecosystem. Pricing, incentives, marketing funds, and performance
Research indicates that 88% of complex spreadsheets contain significant errors, yet many manufacturers still rely on them to manage millions in…
How much revenue is your organization losing to the “spreadsheet tax” every single quarter? Industry research shows that 80% of high-tech…
Manufacturers that rely on distributors and resellers must do more than just create products—they must influence how those products are marketed and sold across the
Market research indicates that 88% of spreadsheets contain significant calculation errors, yet many channel leaders still rely on them to manage…
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