How to Establish a Flawless Channel Partnership. With Saas (Software as a Service) providers and Cloud-based solutions continuing to emerge in today’s marketplace, business-to-business (B2B) corporations now have palpable insight into channel partner enablement procedures. Now, more than ever,
Partner Relationship Management
7 Elements of a Successful Channel Partnership
7 Ways Manufacturers Can Inspire Distributors and Resellers. Motivating others to do something is not easy. Just ask any high school teacher or gym trainer. People, for better or worse, will do what they want, when they want. It takes a certain type of message, presented in a certain type of
Partner Onboarding Process Discussion with Channel Experts
How to Improve the Partner Onboarding Process. Ken Thoreson and Keith Lubner team up again to provide expert advice on activities taking place in the channel. This week's topic, partner onboarding process. Computer Market Research (CMR): What is ? What implications does it have on long and
Channel Obstacles – Generational Gaps Q&A with Channel Experts
Can Channel Obstacles such as Generational Gaps Be Bridged for Good? In this Channel Expert Q&A, Ken Thoreson and Keith Lubner team up to offer their knowledge on generational gaps that cause channel obstacles. Computer Market Research (CMR): What are some of the generational gaps that
How Manufacturers Can Develop a Tactical Channel Partnership
By making your products easy to market with pre-made marketing materials, your partners are more likely to continue the channel partnership. Having worked 30 years in the industry, the prevailing grievance we hear from channel managers relates to their tactical channel partnership. Most want more
