Most vendors know the importance of their channel partnerships. However, not every vendor can be a true partner. Choosing the right partner has the potential for vendors to increase revenue and open doors to new opportunities.  Choosing the wrong partner will expose vendors to financial risks. So, what are vendors expectations from a channel partnership?

What are the key requirements to make a relationship a partnership?

Consider this whitepaper a guideline to help you understand what vendors expectations, what they are looking for in a partner, and what you, the solution provider, can and should do to establish a successful partnership.

• Preparedness
• Business requirements
• Marketing responsibilities
• Sales personnel and revenue commitments
• Systems Engineers/Technical Teams
• Training/Culture/The right fit
• Is this the relationship you want?

Download your copy of “What Vendors Want” by filling out the form on the right.