The Importance of B2B Sales and Marketing Alignment. Today, more than ever, the success and productivity of an organization are correlated to the alignment of their sales and
Find out How Synchronized Channel Marketing Can Help You Reach More People. There is a fundamental problem with how vendors and their channel partners market
Rapid Changes in the IT Industry Have Impacted the Roles IT Channel Partners Play in their Partnership. Cloud computing, the Internet of things (IoT), and
Digital Co-op Advertising – Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue
How to Use your Channel Partner Portal Software to Target Value-Added Resellers. A channel partner portal software is designed to provide a centralized platform to
Revenue Growth for Tech Vendors Selling Product Through Tech Distribution. The vast and rapid growth in technology innovation has transformed the way tech vendors and tech
Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of
How to Evaluate the Effectiveness and Efficiency of your Sales Opportunity Management Process. Sales opportunity refers to a process of identifying new revenue opportunities in
Unlocking the Power of Analyzing your Sales and Marketing Data. Most manufacturers are only seizing a fragment of the value that analyzing sales and marketing
How Channel Sales Data Analytics Software Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners In a study conducted by Borrell Associates, it was revealed
Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform. Nearly all vendors have Co-op marketing programs in place yet, more than half of them
Five Important Coop Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017,
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