About Computer Market Research (CMR)
Company Overview
Computer Market Research (CMR) is a global leader in channel management automation, headquartered in Las Vegas, Nevada. Since our inception in 1984, we have been dedicated to empowering technology manufacturers, distributors, and channel partners with innovative, data-driven solutions. Our mission is to streamline channel operations, provide actionable insights, and drive measurable business growth for our clients worldwide.
With over 40 years of experience, CMR has become synonymous with reliability, flexibility, and excellence. We serve a diverse clientele, from Fortune 500 technology giants to emerging startups, across North America, Europe, Asia, South America, and Africa. Our cloud-based solutions are designed to scale with your business and adapt to the ever-evolving technology landscape.
Company Timeline
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1984: CMR is founded by Del Heles in San Diego, California, focusing on channel data management and consulting.
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1990s: CMR pioneers the development of web-based applications for channel data collection and reporting.
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2000: Launch of the first version of Channel POS™, revolutionizing point-of-sale data management for manufacturers and distributors.
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2005: Introduction of PartnerPortal™, an integrated platform for partner program management.
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2010: Expansion into international markets, serving clients in Europe and Asia.
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2015: CMR relocates headquarters to Las Vegas, Nevada, and expands its R&D team.
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2018: Release of new modules for co-op/MDF management, rebate automation, and ship & debit processing.
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2021: CMR surpasses $100 billion in channel transactions processed.
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2024: Over 54,000 users and 5,300 businesses rely on CMR solutions worldwide.
Our Mission, Vision, and Core Values
Mission:
To deliver secure, scalable, and user-friendly channel management solutions that help clients maximize the value of their partner ecosystems, automate complex processes, and gain actionable insights from their channel data.
Vision:
To be the global leader in channel automation technology, recognized for our commitment to innovation, integrity, and customer success.
Core Values:
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Accountability: We take ownership of our work and stand behind our solutions.
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Proficiency: Our team delivers expert guidance and effective results.
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Innovation: We embrace creativity and forward-thinking in every product release.
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Customer Focus: We are dedicated to delivering value and satisfaction to every client.
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Integrity: We act with honesty, transparency, and respect.
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Collaboration: We believe in the power of teamwork-in our company and with our clients.
Our Solutions
1. PartnerPortal™
A robust, all-in-one portal for managing every aspect of your partner program. Features include:
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Deal registration
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Co-op/MDF management
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Lead distribution
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Partner onboarding
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Reseller profiles
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Special pricing requests
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Real-time analytics and reporting
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Customizable dashboards for partners and program managers
2. Channel POS™
Our flagship Channel Point-of-Sale (POS) solution automates the collection, validation, and processing of POS data from distributors and resellers. Key benefits:
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Automated data cleansing and error detection
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Real-time sales tracking and trend analysis
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Integration with ERP and CRM systems
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Secure, cloud-based access for authorized users
3. Channel Inventory Management
Monitor inventory levels, track price protection claims, and manage stock rotation programs with ease. Features include:
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Detailed inventory visibility at every channel tier
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Automated alerts for low or excess stock
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Price protection tracking and compliance reporting
4. Co-op/MDF Management
Simplify the administration of co-op and market development funds (MDF) with automated workflows for:
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Fund allocation and budgeting
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Claim submission and approval
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Reimbursement processing
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Complete audit trails for compliance
5. Deal Registration Automation
Protect partner investments and minimize channel conflict with automated deal registration. Our solution streamlines:
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Deal submission and review
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Approval workflows
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Notifications and status tracking
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Historical deal data and analytics
6. Rebate and Spiff Program Management
Automate the creation, tracking, and payment of rebates, spiffs, and other incentive programs. Features include:
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Customizable program rules and eligibility criteria
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Automated claim validation
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Payment processing and reporting
7. Ship and Debit Management
Handle post-sale price adjustments efficiently with automated ship and debit processes:
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Claim submission and validation
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Transaction reconciliation
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Accurate payment calculations
8. Opportunity Management
Track and manage sales opportunities throughout the channel pipeline, from lead generation to closed deals. Features:
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Integration with leading CRM systems
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Pipeline visibility for partners and managers
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Automated reminders and follow-ups
9. Custom Channel Solutions
Every business is unique. Our team develops tailored solutions to address your specific channel management challenges, including:
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Integration with legacy systems
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Custom reporting and analytics
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Unique workflow automation
Key Features and Technology
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Cloud-Based Platform: Secure, scalable, and accessible from anywhere.
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Real-Time Analytics: Interactive dashboards and customizable reports.
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Data Validation: Automated data cleansing and error detection.
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Integration: Seamless integration with popular CRM, ERP, and marketing automation tools.
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User Management: Granular role-based access controls.
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Compliance: Full audit trails and compliance with industry standards.
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Multi-Currency and Multi-Language Support: Ideal for global organizations.
Our Impact by the Numbers
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$104 Billion in channel transactions processed.
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54,201 active users worldwide.
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5,312 businesses using CMR solutions.
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9.2 Billion units tracked through our systems.
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Average client relationship: 8.5 years, with some exceeding 20 years.
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Global Reach: Serving clients in over 30 countries.
Industries We Serve
CMR’s solutions are trusted by companies in:
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Information Technology
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Electronics and Semiconductors
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Telecommunications
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Networking and Infrastructure
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Software and SaaS
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Consumer Electronics
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Industrial Automation
Why Choose CMR?
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Proven Track Record: Over 40 years of experience in channel management.
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Scalable Solutions: From small businesses to Fortune 500 enterprises.
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Expert Support: Dedicated account managers and 24/7 technical support.
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Continuous Innovation: Regular updates and new feature releases.
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Data Security: State-of-the-art security protocols and data privacy compliance.
Leadership
CMR was founded by Del Heles, a visionary in the field of channel data management. Under his leadership, CMR has grown from a boutique consultancy to an industry-leading software provider. Our management team brings together decades of experience in software engineering, data analytics, channel marketing, and customer success.
Customer Success Stories
Our clients consistently report improved efficiency, reduced administrative overhead, and increased channel revenue after implementing CMR solutions. For example, a leading global electronics manufacturer reduced manual processing time by 70% and increased partner satisfaction scores by 30% within the first year of using CMR’s PartnerPortal and Channel POS solutions.
What Our Clients Say
“CMR’s platform transformed the way we manage our channel. We finally have real-time visibility into sales and inventory, and our partners love the self-service tools.”
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Channel Operations Manager, Fortune 500 Technology Company
“The CMR team is knowledgeable, responsive, and truly invested in our success. Their solutions have given us a competitive edge in a crowded market.”
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Director of Channel Programs, Global Software Vendor
“We’ve been using CMR’s co-op management tools for over a decade. The automation has saved us thousands of hours and ensured compliance across our global partner network.”
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VP of Channel Marketing, Major Electronics Manufacturer
“The flexibility of CMR’s custom solutions allowed us to integrate our legacy systems and modernize our channel operations without disruption.”
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IT Director, International Software Company
Frequently Asked Questions (FAQ)
Q: What makes CMR different from other channel management providers?
A: CMR combines four decades of industry expertise with a commitment to innovation and customer service. Our solutions are highly customizable, scalable, and supported by a team of experts dedicated to your success.
Q: Can CMR integrate with our existing CRM or ERP systems?
A: Yes, our platforms are designed for seamless integration with leading CRM, ERP, and marketing automation tools, ensuring a unified flow of data across your organization.
Q: Is CMR’s software secure?
A: Absolutely. We employ industry-leading security protocols, data encryption, and compliance measures to protect your sensitive information.
Q: How quickly can we implement CMR solutions?
A: Implementation timelines vary based on your requirements, but our agile approach ensures rapid deployment and minimal disruption to your business.
Q: Do you offer training and support?
A: Yes, we provide comprehensive training, onboarding, and ongoing support to ensure your team gets the most value from our solutions.
Glossary of Channel Management Terms
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Channel Partner: A company or individual that partners with a manufacturer or vendor to market and sell their products or services.
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Deal Registration: A process that allows partners to register sales opportunities to prevent channel conflict and secure preferred pricing.
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Co-op Funds: Marketing funds provided by manufacturers to partners to support joint marketing initiatives.
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MDF (Market Development Funds): Funds allocated to partners to promote products, enter new markets, or drive sales.
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POS (Point-of-Sale) Data: Information collected at the time and place of sale, used for sales tracking and analysis.
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Ship and Debit: A process for post-sale price adjustments, allowing partners to claim rebates or credits.
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Rebate/Spiff: Financial incentives offered to partners or sales reps for achieving specific sales targets or promoting certain products.
Sustainability and Corporate Responsibility
CMR is committed to ethical business practices, environmental sustainability, and giving back to our community. We strive to minimize our environmental impact through responsible resource management and support local charities and STEM education initiatives in Las Vegas and beyond. Our team regularly volunteers for community projects and participates in industry initiatives to promote diversity and inclusion in technology.
Awards and Recognition
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ChannelPro SMB All-Star Award Winner
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Recognized as a Top Channel Management Solution Provider by CIOReview
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Featured in CRN’s Channel Chiefs List
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Member of the Technology Services Industry Association (TSIA)
Careers at CMR
We’re always looking for talented, passionate professionals to join our team. If you’re interested in a career in software development, data analytics, customer success, or channel marketing, visit our Careers page or contact us directly. At CMR, you’ll have the opportunity to work on cutting-edge technology, collaborate with industry leaders, and make a real impact.
Get in Touch
To learn more about how Computer Market Research can help your organization transform its channel management, contact us today:
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Address: 3571 Red Rock St Suite C, Las Vegas, Nevada 89103, US
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Phone: (858) 795-1021
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Email: contact@computermarketresearch.com
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Website: computermarketresearch.com
Ready to take your channel operations to the next level?
Request a free demo, download our whitepapers, or speak with a channel management expert today. Discover why thousands of businesses worldwide trust Computer Market Research for their channel automation needs.
