Everyone can agree that the pandemic has changed our way of life. Millions are still sheltering in place and businesses have had to quickly adapt to the new normal. COVID-19 has impacted B2B channel marketing programs and channel activities in a big way, and businesses must continue to evolve if
How to Develop a Successful Channel Marketing Strategy
Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their
Successful Channel Partner Sales and Marketing Programs
Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs. But, arguably
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners. If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each
7 Components of a Successful Channel Marketing Program
7 Steps that Bring Clarity to Channel Marketing Programs. Why do partners continue to opt-out of channel marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely , especially when the incentive is easily
