Reasons Channel Partners Cancel their Partnership
Managing channel partners is an exhausting endeavor. It takes not only incredible managerial skills but also communication, and meticulous planning.
While acquiring channel partners has many benefits, it is important to understand that maintaining channel partnerships is not an easy task.
According to a research conducted by Aberdeen, when enabled with a partner portal platforms and support channel partner efforts, the channels achieve:
- 28% shorter sales cycles
- 13% more sales reps achieving quota
- 12% higher lead conversion rates
- 10% better attainment of team quota
- 8% higher acceptance of marketing leads
Download this whitepaper to discover the top 10 reasons channel partners cancel their partnership and what you can do to prevent these scenarios from rising.
“What we appreciate the most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful.”