Two-Tier Channel Visibility into POS Data through the Salesforce.Com Interface
San Francisco and San Diego, California – Nov. 1, 2008 – Computer Market Research, Ltd. (CMR™), an industry leader in Trade Promotion Management, POS data and Inventory Reporting Solutions for manufacturers, distributors and their sales channels, announced today that it now offers POS data integration with the customer relationship management functions of Salesforce.com.
Salesforce.com is the industry pioneer in Sales Force Automation (SFA) and customer relationship management (CRM). Computer Market Research is the leader in collecting and scrubbing POS data from channel partners and providing Web-hosted channel management software applications. Both companies use Software-as-a-Service (SaaS) models as a more efficient and cost-effective alternative to software installed on the customer’s local computer system.
Channel POS Data Integration
“The Salesforce.com platform is ideal for seamless POS data integration into a company’s SFA and CRM systems;” said Del Heles, president of CMR. “The AppExchange partnership between CMR and SalesForce.com is a symbiotic relationship that benefits both companies and our mutual customers. More importantly, our users gain tremendous cost savings and time management benefits from being able to access customer relationship information and channel sales data from the same screen.”
The POS data integration with SalesForce.com allows users to have access to two-tier POS data from designated tabs on the Salesforce.com portal without the expense and effort of setting up hardware and supporting software. SalesForce.com’s AppExchange technology enables external developers like CMR to create and share on-demand applications within the Salesforce.com ecosystem.
Using integrated screens within Salesforce.com, CMR customers are now able to:
- Generate a variety of POS reports including data verification reports, reporting partner reports, reseller reports, product reports, and custom reports.
- Employ a POS analysis tool to display multidimensional OLAP cubes; for example, to show sales by time frame, product, reseller or distributor.
- Gain secure, 24×7 online access to specific POS information relating to customer accounts. Information such as:
- how much a customer bought for a given time period
- which distributors the reseller bought from
- what products the reseller sold
Salesforce.com is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing, and partner information on-demand. AppExchange, salesforce.com’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.
About Computer Market Research
For more than 30 years, CMR has delivered cost-effective, web-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis, and reporting. CMR’s newest clients include Comtrend, Buffalo Technology, D-Link, and Targus.